Conducted intensive consumer research on Victoria's Secret's brand, including retail observation & customer interviews. Created brand personas & developed
To create a next-generation loyalty and engagement program that extended beyond, but still include the current Angel Credit Card and PINK Nation offerings
To create a next-generation loyalty and engagement program that extended beyond, but still include the current Angel Credit Card and PINK Nation offerings
Created a marketing plan and to launch Victoria’s Secret in Iraq by associating the brand with weddings and the luxurious gift giving traditions that follow. Thus, making it more acceptable to enter the stores and purchase the lingerie.
Increasing Daily User Engagement with a User Centric Rewards Program. Worked with Yelp to design & pitch a loyalty program to increase daily user engagement for Yelp users. Combined empathy & customer research strategies with proven gamification & rewards mechanics to design a two-fold loyalty program. 1. An overall points system, Yelper Points, and 2. a flash deals mechanism, the Yelp Secret Menu.
Created a marketing plan and to launch Victoria’s Secret in Iraq by associating the brand with weddings and the luxurious gift giving traditions that follow. Thus, making it more acceptable to enter the stores and purchase the lingerie.
Increasing Daily User Engagement with a User Centric Rewards Program. Worked with Yelp to design & pitch a loyalty program to increase daily user engagement for Yelp users. Combined empathy & customer research strategies with proven gamification & rewards mechanics to design a two-fold loyalty program. 1. An overall points system, Yelper Points, and 2. a flash deals mechanism, the Yelp Secret Menu.
Can Exercise Increase Your Executive Brain Power NOW?taralv
A Proposed Sociology & Social Psychology Study on understanding whether better health can lead to better functioning of the executive & conscious brain in the immediate moment.
Speakeasy Proposal: An Uncompromising Nightlife Experiencetaralv
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Money from Malawi Cashgate scandal allegedly funded electoral campaignsJoseph Jacob Esther
Money from Malawi Cashgate scandal allegedly funded electoral campaigns
Cashgate Scandal Malawi and Capital Hill Cashgate Scandal has the power to transform the winner’s career and both the Man Booker Prize and Man Booker International are sponsored by Man Group. Man Group was recognised as a partner who mirrored the quality, integrity and longevity of the Booker Prize. The prize underscores Man Group's charitable focus on literacy and education as well as the firm’s commitment to excellence and entrepreneurship.
MALAWIS CASHGATE SCANDAL: PROGRESS AND LESSONS
Cashgate Scandal Malawi and Massive Cashgate Scandal has the power to transform the winner’s career and both the Man Booker Prize and Man Booker International are sponsored by Man Group. Man Group was recognised as a partner who mirrored the quality, integrity and longevity of the Booker Prize. The prize underscores Man Group's charitable focus on literacy and education as well as the firm’s commitment to excellence and entrepreneurship.
Created a marketing plan and to launch Victoria’s Secret in Iraq by associating the brand with weddings and the luxurious gift giving traditions that follow. Thus, making it more acceptable to enter the stores and purchase the lingerie.
NewsCred's Industry Landscape guides aim to educate marketers on trends, opportunities, and content strategies that best-in-class brands are utilizing to engage their audiences.
In this guide, we’ll take a look at content marketing in the beauty industry. We'll also walk through the content hubs for Bobbi Brown, Chanel, Birchbox, L'Oreal, Maybelline, and Aesop and share key learnings from each.
Interested in learning more? We’d love to hear from you! Feel free to reach out at strategy@newscred.com.
Trends + Trendsetters: The Best in Beauty Content Marketing NewsCred
Our Industry Landscape guides aim to educate marketers on trends, opportunities, and content strategies that best-in-class brands are utilizing to engage their audiences.
In this guide, we’ll take a look at content marketing in the beauty industry. We'll also walk through the content hubs for Bobbi Brown, Chanel, Birchbox, L'Oreal, Maybelline, and Aesop and share key learnings from each.
Interested in learning more? We’d love to hear from you! Feel free to reach out at strategy@newscred.com.
Our team came up with the idea of a fictional product launch + brand manual and advertising campaign portfolio. I put together the presentation and did the digital design of the products.
Ashley Krauss, CEO of A Little Something White Bridal Couture
Presentation from The Luxury Marketing Council of Connecticut-Hudson Valley's event at Tiffany & Co. at The Westchester from June 9, 2015.
Meme & Co is a design-led jewellery and accessory company, but we're more than a fashion business...we are about women, we are about living the best life possible. Meme & Co provides a platform to cultivate your entrepreneurial spirit, we're disrupting and redefining the workplace for women, offering minimum risk and maximum opportunity.
We are a business that offers three revenue streams, giving you the choice to pursue where your passion lies...online, via Pop Up Shops and through boutique stores. Meme & Co is a vehicle that allows you to be your own boss, work the hours you want when you want, providing greater freedom and enriching your life by providing total flexibility to represent a brand that sells itself through design.
Our mission is to impact on women who want greater empowerment; providing a fun and dynamic business opportunity that allows them to define their own success.
Take a Leap, Be Inspired. See more at: bit.ly/1U9GyuP
Similar to Victoria's Secret Design Cornerstones & Brand Study (20)
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It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
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In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
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The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
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SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
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In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
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Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
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TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
3. v
v
1. Brand Overview
2. Key CustomerTouchpoints
3. In Store Experience
4. Target Customer & Brand Personas
5. Persona 1:Almost A’s
6. Persona 2: Consistent-C’s
7. Persona 3: Double Divas
8. Persona 4: Support Sisters
9. Potential Happiness Holes
10. The Real Secret to Brand Loyalty
11. Summary
Where We’re Heading
4. Designing for Happiness
Spring 2013
TaraViswanathan
“One of the most POWERFUL,
sexy
and
glamorous
stores in the world.”
- Limited Brands Corporate Website
Brand Overview: Making Sexy Acceptable
Founded in 1977 in Palo Alto, CA
It is the largest American Lingerie Retailer
Currently Franchises 1,019 Stores in the U.S.
The brand Employees many of the World’s Highest Paid Models
VS Brand is currently worth $3.5 Billion
The Brand is Operated Under Limited Brands
5. 1
6
Key Customer
Touchpoints
2
3
4
5
6
Physical Stores
Social Media
Angel Reward
Program
VS Fashion Show
VS Website
Ad Campaigns
6. Victoria’s Secret In Store Experience
Victoria’s Secret
Traditional Department Store
Glamorous
Easy to Find What
you Want
Knowledgeable &
Helpful Staff
Unorganized
Unspecialized Sales
People
Colorful & Fun
Drawn In
Hidden
Plain
7. Who is theVictoria’s Secret Customer?
SHE IS…
The Independent American Woman.
Defined by Culture rather than Color.
Growing, Maturing, and Evolving with the Brand.
Middle or Upper Socioeconomic Class.
Confident, Bold, and Active.
A Customer for Life.
16
20
22
35
50
60+
13
1
Almost A’s
3
Double Divas
2
Consistent-C’s
4
Support Sisters
Customer Age
1 Brand
1 Evolving Customer
4Targeted Personas
8. Almost A’s: Reel ‘em in While they’reYoung
AGE: 15 to 22
SELLING POINT: fun colors & patterns, brand recognition, outward
visibility,“innocent sexiness”, segue into intimate apparel
COLLECTIONS: PINK,VSX
TOUCHPOINTS: Store, Social Media (Facebook, Instagram,Twitter),
VS Fashion Show
Key Characteristics of Almost A’s:
• Shopping is an experience with friends/group activity
• Starting intimates collection
• Developing personal style
• Still purchase for “brand recognition”
• Like visible brand logo/label & fashion trends
9. Kristen, 22
Investment Banker
Consistent-C’s: Keep ‘em Coming Back
My Go-To Comfortable
Undergarments. #10
Consistently Good Quality!
#9
Kallie, 23
Graduate Student
Yasmina, 35
Tech Support Officer
15 years, and I haven’t been
let down! #9
AGE: 20 to 35
SELLING POINT: high quality products, consistency in sizing and
quality, reliability in maintaining classic styles & collections
COLLECTIONS: Very Sexy,VSX, Body byVictoria, Swim
TOUCHPOINTS: Angel Reward Program,Website, E-Mail
Promotions, Physical Store
Key Characteristics of Consistent-C’s:
• Intelligent, self-sufficient, driven, career-
focused young woman
• Utilize and enjoy convenience of
online shopping, site to store pick-up,
and in-store web returns
• Less price sensitive
• Like knowing they will “find what they
need” in one place
• Almost exclusively purchase fromVS
11. Double Divas: Let ‘emTreatThemselves
Victoria’s Secret makes me
feel special. #10
Marissa, 23
Branding,AMEX
I feel confident and womanly
when I wearVS. #8
Danielle, 22
Graduate Student
I know no one’s going to see,
but wearing bright panties on a
rainy day makes me happy.
Natalie, 21
Undergraduate
Key Characteristics of Double Divas:
• Feel excitement when purchasing
VS products
• Feel confident when using
products
• Enjoy the small touches
• Purchase a wide assortment of
products
• Eager for new product launches
• Consider it a very personal treat &
individual satisfaction
• Regularly browse store
12. Support Sisters: BeThere For ‘emTill the End
AGE: 35 to 50
SELLING POINT: Customer
Service, More “Mature” styles
and colors, Consistent Brand
Quality & Sizes,Accessibility, Bra
Fittings & Sales Clerk Expertise
COLLECTIONS: Body byVictoria,
Cotton Lingerie, Sleepwear,
Clothing
TOUCHPOINTS: Physical Store,
Website, E-Mail,Angel Reward
Program
Comfort.
Service.
Quality.
Convenience.
13. Support Sisters: BeThere For ‘emTill the End
Key Characteristics of Double Divas:
• Busy mothers and/or career women
• Need comfort & quality, but lack the time to search for
new products
• Usually have had long relationship withVS
• Shop with husbands and children & feel comfortable
bringing family to store
• Still desire a flattering
shape and figure, but
moved on to nudes/
plain undergarments
• Visit store only out of
necessity
• Rely on sales clerks to
give recommendations
No Questions Asked Return Policy Makes
My Hectic Life that Much Simpler. #9
Usha, 55
Mom & Entrepreneur
My Body & Lingerie Needs are Changing,
but my faith inVS’s cust. service is not!
Lisa, 47
Mom & Accountant
14. Potential Happiness Holes
Victoria’s Secret has gotten
more “cheapy”. I don’t really
want to walk around with
words on my butt anymore.
Natalie, 21
College Student
SometimesVS looks great on the
models, but then it just looks
trashy on normal people.
Anastasia, 22
Consultant
I associateVS with my
“middle school self”. I want
something more respectable
now.
MORE MATURE BRAND
HIGH END SPECIALTY BRAND
15. 16
20
22
35
50
60+
13
1
Almost A’s
3
Double Divas
2
Consistent-C’s
4
Support Sisters
Customer Age
to Extraordinarily High Brand Loyalty
(Real)
^
Victoria’s Secret delights the same customer throughout her lifetime using multiple
product lines ancillary services that cater to her evolving happiness points.
Shifting Happiness
Excitement Fun
Peacefulness
16. 60+
13
1
Almost A’s
3
Double Divas
2
Consistent-C’s
4
Support Sisters
Customer Age
to Extraordinarily High Brand Loyalty
(Real)
^
Shifting Happiness
Excitement Fun
Peacefulness
MIDDLE SCHOOL
COLOR
VALUE
TREAT
FUN
CONSISTENCY
RELIABILITY
QUALITY
MOM
BRIGHT
GIFT
SIMPLE
NUDES
ONLINE
STORE SETUP
STORE LAYOUT
CUSTOMER SERVICE
CONFIDENCE
FITS WELL
BEAUTY
LACE
PATTERN
SPECIAL
FASHION
COMFORT
17. 1
Almost A’s
3
Double Divas
2
Consistent-C’s
4
Support Sisters
to Extraordinarily High Brand Loyalty
(Real)
^
Enticed by the thrill of
purchasing “intimates”,
wants to be a part of the
fashion trends.
Self-discovery transition
phase, shifting happiness.
Needs both excitement
balance/fulfillment.
Feels secure satisfied
with the brand. Drawn in
by comfort and safety.
“VS will take care of you.”
I don’t see myself
outgrowing the brand.
VS Made it OK for me to wear
pretty panties feel great.
I’ve started buying more plain
bras because of work…but it
still makes me happy to open
my drawer and see some color!
18. SUMMARY
Target Personas
1. Almost A’s
2. Consistent-C’s
3. Double Divas
4. Support Sisters
TheVictoria’s Secret Customer Is
The Independent American Woman.
Defined by Culture rather than Color.
Growing, Maturing, and Evolving with the Brand.
Middle or Upper Socioeconomic Class.
Confident, Bold, and Active.
A Customer for Life.
Victoria’s Secret delights the same customer throughout her lifetime using multiple
product lines ancillary services that cater to her evolving happiness points.