TPN internship application part two: Favorite retail experience. Brynn Milam

1. Brynn Milam – Favorite Retail Experience
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2. Why I Chose Lucky’s
I was born and raised in Northwest Arkansas, also known as, the Walmart
capital. Growing up the only option for not only grocery stores but any
shopping was Walmart!
You can imagine my shock when I moved to Columbia, Missouri and had
20+ grocery stores. Needless to say I tried almost all of them but one blew
my mind and continues to do so, Lucky’s Market, which is where I want to
take you for my favorite retail experience!

3. Lucky’s Knows Their Market

4. Lucky’s Target Market
• Health conscious
• Special dietary needs/wants
• Millennials or young affluent families with kids
• Enjoy supporting their local community
• Value their environment by doing things such as reducing waste and
eating local/vegan

5. Lucky’s Target Market
• Aisles of bulk ingredients, snacks, baking materials to
appeal to those trying to reduce their environmental
impact; like me!
• Sections throughout the store dedicated to vegans and
other restricted diets.
• Supporting businesses by selling local meats and produce.
• Offering pre-cut veggies for on the go busy families.
• Free healthy snacks for the kiddos!
Lucky’s incorporates the needs of their target
market through:

6. The Lucky’s Brand

7. The Lucky’s Brand
Their brand in on-point!
• The brand is one of the most cohesive and on-
point for their target market I have ever seen in a
grocer
• Signs throughout the store with real personality,
often implementing humor which is proven to be
one of the most successful ways to make
someone remember your brand!
• This voice and fun humor is cohesive across all
platforms including their social media, app and
advertisements

8. Shopping Is An Experience,
Not A Hassle!

9. The Lucky’s Experience
Lucky’s Creates An Experience In These Ways:
An in-store cafe and bar!
The employees care about where they work and are knowledgeable in their departments! Have a
question? They are always friendly and ready to answer your questions accurately and honestly. Lucky’s
employees are stationed in all of the different departments to help you and point you in the right direction.
You can taste test any of their fresh items before you buy! At the deli and pre-made counter they often just
offer samples.
An app to help you make lists, find what you need, get recipes, see your rewards and available deals and
coupons.
They care and listen to their customers, in store and on social media! They let their consumers drive their
business not the business drive the consumer.

10. The Lucky’s Experience
An in-store cafe and bar! They even include cart attachment to carry your beer or wine around the store with you!
Lucky’s is not just a grocery store but a place to meet like minded friends and learn!

11. The Lucky’s Experience
The employees care about where they work
and are knowledgeable in their departments!
Have a question? They are always friendly
and ready to answer your questions
accurately and honestly.
Lucky’s employees are stationed in all of the
different departments to help you and point
you in the right direction.

12. The Lucky’s Experience
They care and listen to their
customers, in store and on
social media!
They let their consumers drive
their business not the business
drive the consumer.

13. Overview

14. Overview
Lucky’s creates an amazing customer
experience through doing a few key things:
•Knowing their target market
•Keeping a consistent, humorous brand with a
personal touch
•Having happy helpful employees
•Being more than just a grocery store

15. Thank You!
- Brynn Milam
Thank you for your consideration if you have any questions please contact me at brynn.milam@gmail.com