This document outlines a proposal for a 5 minute video about the community work of Reading Football Club and their Kickz program. The video will include interviews with the Head of the Community Scheme at Reading FC and participants in Kickz discussing how the program helps youth and reduces crime. It will provide statistics on youth issues in the area and show archive footage of Kickz in action. The target audience is those aged 10+ and the goal is to raise awareness of Kickz and how it benefits communities. The video will be uploaded to YouTube.

1. Proposal for My Video
Task 1:
Name of Production
'Onto The Pitch'
'Off The Streets'
Reason for following this issue
I support Reading Football Club and I hear a lot of good press about the social
community work that goes on behind the scenes at the club which has gained a good
reputation. This being the case, and after being given this task I thought it would be a
good opportunity to research into the Community work the club does and then focus
on some of the social problems the club tries to help with within the local area. I also
back the social schemes such as Kickz which try to assist young adults in getting them
out of trouble and getting them into football because I believe sport can act as a way
of socialising as well as being a route out of crime for people of all ages.
Length of Production
I will aim to produce a video of about 5 minutes. Anything longer can lead to the
audience possibly loosing concentration and watching something else and whereas
anything shorter of 4 minutes is difficult to fit in all the vital information needed in
your video.
Interviewees in Production
My final production will include videos with somebody who takes part in the Kickz
training scheme which will involve him discussing why he signed up for Kickz, What
he believes he gets out of it, Why he would recommend it to others and name all the
reasons as to why it's changed his life. I will also interview Reading Football Club's
Head of Community Scheme. He will discuss why Reading get involved in Kickz,
What it does for the club and its reputation, what it gives those participating in it and
his views on how it has affected the local area. I will be interviewing Garry Webb, the
Head of Community Scheme at Reading Football Club and possibly several of
participants at kickz.

2. Production Angle
The angle of my production is to raise the awareness of Kickz and Reading's
evolvement within the Community and what they have done to the numbers of crime
and to those within the community. It will not have any disadvantages or minor
effects that come out of it as I back both of them and want its reputation to rise and to
become more popular. From this, it may get better funding from the government
which would not only create the chance to build more centres for them to work in but
enable more people to sign up and get involved which would also help more youths
across the UK.
Production Layout
The beginning of my production, I will have an introduction naming the title of the
production, being ‘Kicking Out Krime’ and then it will be followed by several facts
and numbers relating to problems about youth problem in Berkshire. Also I will show
the beginning of my interview with the Head Of Community officer at Reading
Football Club. The middle of my production will hold some archive footage of the
Kickz project in action, and also an interview I got of the internet with the head of
Kickz at Crystal Palace Football Club. The middle section of the video will also show
all the Clubs around the country who are involved with Kickz. The last part to my
video, will conclude some of the interviews I will attach into my video plus more
archive footage
Target Audience
My target audience is people aged 10+. There is no age cap for my production as I'm
hoping people of any age can watch it and if they have children themselves who may
or may not be getting into trouble can use Kickz as a route to find the right path to
success and for them to find their true and full potential.
Where Video will be uploaded
The video will uploaded onto YouTube.