SlideShare a Scribd company logo
Adam Paterson – Programme Proposal
Programme Proposal Community Video – Stockport
County
Date 30/1/17 Director Adam Paterson
Rationale
Product: Community video for Stockport County FC titled – Helping The
Hatters.
Target audience:
• Age
• Gender
• Social Class
• Lifestyle Grouping
The age for this product would be directed mainly towards
adults and older football fans, this would be because of the main
purpose of the video being for the fans to understand of the
positive works behind the scenes that goes on.
I also feel that there would be a market for all of Stockport, not
just Stockport County fans, This is because as a community, they
will feel that the whole group are doing this to better their
town, and therefore add an element of pride to them.
It will also appeal to a niche market of non-league football fans,
which feel that they can connect with this, despite being from a
completely different town. It’s a really niche market that will hit
home for all involved.
What does research tell you:
• Promotable benefit of product
• What difference to user
My research tells me that nothing like this has been made for
Stockport County, there had been some non-league style films
made including them, but this level of knowledge hasn’t been
taken from that video, therefore I feel that there is a territory
not entered previously, and this will overall create a new
market. To talk about the benefits of the Supporters trust, I feel
that there will be a promotion of the club and a promotion of
the supporters trust.
Program message:
• Slogan/tag line
• Links to further promotion
The function of this program is that it is used to emphasise and
show the work that the Help The Hatters trust does. It will help
raise the awareness of this group and make the local community
understand the work that these unpaid volunteers create.
It will also send a message to Stockport County’s fans to help
them understand about what happens at Edgeley Park when the
footballs not on, this is important because it allows for a behind
the scenes insight into how the club is maintained, and its
history in how its kept the club up.
How long will it last: Around 5-7 Minutes
Treatment
Synopsis:
• What is the overall plot
• What happens in each scene
• Where is each scene set
The overall plot of the program will be to inform an audience
about the work that goes on behind the scenes with the Help
The Hatters group. This will be led through interviews, which
reduces the need for a presenter, and make the person who is
talking be the main driving force of the narrative. This is
Adam Paterson – Programme Proposal
important because it allows for a person with a pedigree to get
the message across. This will also be important for those
connected with the Stockport County Football Club as they will
most likely identify who is talking.
The questions I will ask on the day will be questions surrounding
the past, present and future of the Hatters trust.
I will also use B-Roll shots to cover over my questions to make
this sound like one continuous conversation, this is important
because it will allow the information to flow and for the
storyline narrative to unfold.
I will also use archive footage from old games to show the
development of the team aswell as to reflect on old moments in
the clubs history that is important for the nostalgia factor. This
will create the hook for old fans of the club.
Setting:
• Past/Present/Future
• Urban/Rural
• Prosperous/Neglected
The setting will be in the ground of the club, known as Edgeley
Park; this will anchor the video to be a video about non-league
football and grassroots football in general. This will be important
because the mice en scene will have connotations about these
grounds, a proper football club in a hard working class
community.
Narrative structure:
• Linear/Non linear
• Single/Multi strand
• Open/Closed narrative
The narrative structure of the program will follow the highs and
lows in an emotional journey of this football club and how this
help the hatters group have helped contribute to their reprise.
This is important because it will keep a viewer hooked
throughout the program and eager to know the solutions to
previous problems. We will follow the interviews of many
people from the group and how they have impacted their help
on the club and the group.
Genre:
• Sitcom
• Serious drama
• Reality TV
• Parody
• Cinematic
• Animation
• Action
• Fantasy
The genre of the film will be a community style factual program,
which features the basic conventions of the factual program
genre such as interviews, Relevant B-Roll to cut over the
questions and also fill in any areas where the visuals are too
similar.
Tone:
• Serious
• Light
• Comedic
The tone of this will be serious, as these people have invested
their time and money into their football club. Unpaid volunteers
are used here to do this through the love of the game. So
therefore to document a video on their work we would be doing
them justice for all their hard work.
Pace:
• Fast - to build excitement
• Slow - to provide depth
The pace of this will be slow to provide depth in what they are
saying and how they have done what they did, they are able to
explain their points and are able to tell their impact of the
community.
Adam Paterson – Programme Proposal
Camera Technique:
• Tripod/Dolly/Steadicam
• Hand Held
• How will you use camera moves
• What kind of camera angles will
you use
The Camera will be on a tripod throughout the interview, with
no movement, this is so that there is no camera shake at all and
the interviewee is framed at all times correctly. B Roll will be a
mixture of Handheld and Tripod.
I will use camera movement sparingly, keeping in mind that as I
don’t have a gimbal or stabliser, It will be hard to keep tracking
movement still, by having it shake in little parts.
The camera angles will be close up, action shots of the workers
clearing up around the ground, close ups of action shots on
match days and various shots around the ground.
Look:
• Colour/Black & White
• High Definition/Low Definition
• Studio/Rostrum
• On location
The look of the video will be in 1080p High Definition, with clear
images in focus with nice colours and well-lit lighting and tones.
How you will use lighting:
• Available Light
• Brightly lit
• Mood lit
• Cold
• Warm
I will use natural lighting along with some small, LED battery
powered lights on tripods. This will be a well-lit video, with no
dark overcast shadows on parts of the face where the actor is in
frame.
Sound:
• Sync-sound
• Voiceover
• Music
• Sound effects
The diegetic sound will be sound recorded from a clip on
microphone connected to an external mic, this will be to provide
clear audio for the speaker without any background or ambient
sound.
The background will be a subtle and quiet background to bind
the clips together without being too distracting.
Scene Transitions:
• Cut between scenes
• Cross-fade scenes
• Fade to black
• Use captions
A Majority of scene transitions will be straight cuts, this is to aid
the videos continuity on and not look too over-edited with uses
of fades and wipes.
End Caption/Ident:
• Graphics
• Image
• Sound
• Voiceover
The Start Indent will feature the title of the program, and the
end caption will end with credits to all involved with production.

More Related Content

Similar to 2. proposal

Community Video Pitch
Community Video PitchCommunity Video Pitch
Community Video Pitch
AdamPatersonMedia
 
Generic research 2
Generic research 2Generic research 2
Generic research 2
GraceEwing
 
Fall 2015 3700 Ad Copy Radio TV
Fall 2015 3700 Ad Copy Radio TVFall 2015 3700 Ad Copy Radio TV
Fall 2015 3700 Ad Copy Radio TV
DanFarkasOUClasses
 
Similar products ( documentaries)
Similar products ( documentaries)Similar products ( documentaries)
Similar products ( documentaries)
Difyajancy Balamurali ಌ
 
Mise en scene
Mise en sceneMise en scene
Mise en scene
BrienneWinspear
 
Scripting for psa, ad ,news and special audience class - 14
Scripting for psa, ad ,news and special audience class - 14Scripting for psa, ad ,news and special audience class - 14
Scripting for psa, ad ,news and special audience class - 14
Rijitha R
 
Question 2 Evaluation
Question 2 Evaluation Question 2 Evaluation
Question 2 Evaluation
lovettmedia
 
Spring 2015 3700 Radio and TV
Spring 2015 3700 Radio and TVSpring 2015 3700 Radio and TV
Spring 2015 3700 Radio and TV
DanFarkasOUClasses
 
Fall 2014 3700 ad copy radio tv
Fall 2014 3700 ad copy radio tvFall 2014 3700 ad copy radio tv
Fall 2014 3700 ad copy radio tv
DanFarkasOUClasses
 
Conventions of doc[2] media a2
Conventions of doc[2] media a2Conventions of doc[2] media a2
Conventions of doc[2] media a2
el04927567
 
Conventions
Conventions Conventions
Conventions
ATurner3
 
Wavin’ flag by k’naan
Wavin’ flag by k’naanWavin’ flag by k’naan
Wavin’ flag by k’naan
sarahfeeman1993
 
Conventions of film posters
Conventions of film postersConventions of film posters
Conventions of film posters
welss001
 
RINGS Field Directives
RINGS Field DirectivesRINGS Field Directives
RINGS Field Directives
Samantha Simon
 
Production proposal
Production proposalProduction proposal
Production proposal
Shyam Lakhani
 
Evaluation 3
Evaluation 3Evaluation 3
Evaluation 3
eoinb
 
Film documentary and tv documentary
Film documentary and tv documentaryFilm documentary and tv documentary
Film documentary and tv documentary
Difyajancy Balamurali ಌ
 
2. research (done )
2. research (done )2. research (done )
2. research (done )
sean cawood
 
Creative Critical Reflection 4
Creative Critical Reflection 4 Creative Critical Reflection 4
Creative Critical Reflection 4
RosannaBrown5
 
Assignment 2 group presentation
Assignment 2 group presentationAssignment 2 group presentation
Assignment 2 group presentation
NicoleLewisASMedia
 

Similar to 2. proposal (20)

Community Video Pitch
Community Video PitchCommunity Video Pitch
Community Video Pitch
 
Generic research 2
Generic research 2Generic research 2
Generic research 2
 
Fall 2015 3700 Ad Copy Radio TV
Fall 2015 3700 Ad Copy Radio TVFall 2015 3700 Ad Copy Radio TV
Fall 2015 3700 Ad Copy Radio TV
 
Similar products ( documentaries)
Similar products ( documentaries)Similar products ( documentaries)
Similar products ( documentaries)
 
Mise en scene
Mise en sceneMise en scene
Mise en scene
 
Scripting for psa, ad ,news and special audience class - 14
Scripting for psa, ad ,news and special audience class - 14Scripting for psa, ad ,news and special audience class - 14
Scripting for psa, ad ,news and special audience class - 14
 
Question 2 Evaluation
Question 2 Evaluation Question 2 Evaluation
Question 2 Evaluation
 
Spring 2015 3700 Radio and TV
Spring 2015 3700 Radio and TVSpring 2015 3700 Radio and TV
Spring 2015 3700 Radio and TV
 
Fall 2014 3700 ad copy radio tv
Fall 2014 3700 ad copy radio tvFall 2014 3700 ad copy radio tv
Fall 2014 3700 ad copy radio tv
 
Conventions of doc[2] media a2
Conventions of doc[2] media a2Conventions of doc[2] media a2
Conventions of doc[2] media a2
 
Conventions
Conventions Conventions
Conventions
 
Wavin’ flag by k’naan
Wavin’ flag by k’naanWavin’ flag by k’naan
Wavin’ flag by k’naan
 
Conventions of film posters
Conventions of film postersConventions of film posters
Conventions of film posters
 
RINGS Field Directives
RINGS Field DirectivesRINGS Field Directives
RINGS Field Directives
 
Production proposal
Production proposalProduction proposal
Production proposal
 
Evaluation 3
Evaluation 3Evaluation 3
Evaluation 3
 
Film documentary and tv documentary
Film documentary and tv documentaryFilm documentary and tv documentary
Film documentary and tv documentary
 
2. research (done )
2. research (done )2. research (done )
2. research (done )
 
Creative Critical Reflection 4
Creative Critical Reflection 4 Creative Critical Reflection 4
Creative Critical Reflection 4
 
Assignment 2 group presentation
Assignment 2 group presentationAssignment 2 group presentation
Assignment 2 group presentation
 

More from AdamPatersonMedia

14. call sheet 22:2:18
14. call sheet 22:2:1814. call sheet 22:2:18
14. call sheet 22:2:18
AdamPatersonMedia
 
13. call sheet 12:2:18
13. call sheet 12:2:1813. call sheet 12:2:18
13. call sheet 12:2:18
AdamPatersonMedia
 
12. action plan
12. action plan12. action plan
12. action plan
AdamPatersonMedia
 
11. location permission
11. location permission11. location permission
11. location permission
AdamPatersonMedia
 
10. release form
10. release form10. release form
10. release form
AdamPatersonMedia
 
9. budget sheet
9. budget sheet9. budget sheet
9. budget sheet
AdamPatersonMedia
 
8. equipment list
8. equipment list8. equipment list
8. equipment list
AdamPatersonMedia
 
7. storyboard
7. storyboard7. storyboard
7. storyboard
AdamPatersonMedia
 
6. script
6. script6. script
5. risk assesment
5. risk assesment5. risk assesment
5. risk assesment
AdamPatersonMedia
 
4. recce report
4. recce report4. recce report
4. recce report
AdamPatersonMedia
 
3. production research
3. production research3. production research
3. production research
AdamPatersonMedia
 
0. production schedule
0. production schedule0. production schedule
0. production schedule
AdamPatersonMedia
 
Conclusion
ConclusionConclusion
Conclusion
AdamPatersonMedia
 
Adam paterson cv
Adam paterson cvAdam paterson cv
Adam paterson cv
AdamPatersonMedia
 
Cv
CvCv
Conclusion
ConclusionConclusion
Conclusion
AdamPatersonMedia
 
Task 2
Task 2Task 2
File formats
File formatsFile formats
File formats
AdamPatersonMedia
 
Cover letter
Cover letterCover letter
Cover letter
AdamPatersonMedia
 

More from AdamPatersonMedia (20)

14. call sheet 22:2:18
14. call sheet 22:2:1814. call sheet 22:2:18
14. call sheet 22:2:18
 
13. call sheet 12:2:18
13. call sheet 12:2:1813. call sheet 12:2:18
13. call sheet 12:2:18
 
12. action plan
12. action plan12. action plan
12. action plan
 
11. location permission
11. location permission11. location permission
11. location permission
 
10. release form
10. release form10. release form
10. release form
 
9. budget sheet
9. budget sheet9. budget sheet
9. budget sheet
 
8. equipment list
8. equipment list8. equipment list
8. equipment list
 
7. storyboard
7. storyboard7. storyboard
7. storyboard
 
6. script
6. script6. script
6. script
 
5. risk assesment
5. risk assesment5. risk assesment
5. risk assesment
 
4. recce report
4. recce report4. recce report
4. recce report
 
3. production research
3. production research3. production research
3. production research
 
0. production schedule
0. production schedule0. production schedule
0. production schedule
 
Conclusion
ConclusionConclusion
Conclusion
 
Adam paterson cv
Adam paterson cvAdam paterson cv
Adam paterson cv
 
Cv
CvCv
Cv
 
Conclusion
ConclusionConclusion
Conclusion
 
Task 2
Task 2Task 2
Task 2
 
File formats
File formatsFile formats
File formats
 
Cover letter
Cover letterCover letter
Cover letter
 

Recently uploaded

Complete Lab 123456789123456789123456789
Complete Lab 123456789123456789123456789Complete Lab 123456789123456789123456789
Complete Lab 123456789123456789123456789
vickyvikas51556
 
一比一原版美国加州大学圣地亚哥分校毕业证(ucsd毕业证书)如何办理
一比一原版美国加州大学圣地亚哥分校毕业证(ucsd毕业证书)如何办理一比一原版美国加州大学圣地亚哥分校毕业证(ucsd毕业证书)如何办理
一比一原版美国加州大学圣地亚哥分校毕业证(ucsd毕业证书)如何办理
taqyea
 
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka ! Fix Satta Matka ! Matka Result ! Matka Guessing ! ...
❼❷⓿❺❻❷❽❷❼❽  Dpboss Matka ! Fix Satta Matka ! Matka Result ! Matka Guessing ! ...❼❷⓿❺❻❷❽❷❼❽  Dpboss Matka ! Fix Satta Matka ! Matka Result ! Matka Guessing ! ...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka ! Fix Satta Matka ! Matka Result ! Matka Guessing ! ...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
 
This is a test powerpoint!!!!!!!!!!!!!!!
This is a test powerpoint!!!!!!!!!!!!!!!This is a test powerpoint!!!!!!!!!!!!!!!
This is a test powerpoint!!!!!!!!!!!!!!!
briannedpegg
 
All the images mentioned in 'See What You're Missing'
All the images mentioned in 'See What You're Missing'All the images mentioned in 'See What You're Missing'
All the images mentioned in 'See What You're Missing'
Dave Boyle
 
Domino Express Storyboard - TV Adv Toys 30"
Domino Express Storyboard - TV Adv Toys 30"Domino Express Storyboard - TV Adv Toys 30"
Domino Express Storyboard - TV Adv Toys 30"
Alessandro Occhipinti
 
Ealing London Independent Photography meeting - June 2024
Ealing London Independent Photography meeting - June 2024Ealing London Independent Photography meeting - June 2024
Ealing London Independent Photography meeting - June 2024
Sean McDonnell
 
2024 MATFORCE Youth Poster Contest Winners
2024 MATFORCE Youth Poster Contest Winners2024 MATFORCE Youth Poster Contest Winners
2024 MATFORCE Youth Poster Contest Winners
matforce
 
In Focus_ The Evolution of Boudoir Photography in NYC.pdf
In Focus_ The Evolution of Boudoir Photography in NYC.pdfIn Focus_ The Evolution of Boudoir Photography in NYC.pdf
In Focus_ The Evolution of Boudoir Photography in NYC.pdf
Boudoir Photography by Your Hollywood Portrait
 
storyboard: Victor and Verlin discussing about top hat
storyboard: Victor and Verlin discussing about top hatstoryboard: Victor and Verlin discussing about top hat
storyboard: Victor and Verlin discussing about top hat
LyneSun
 
Fashionista Chic Couture Mazes and Coloring AdventureA
Fashionista Chic Couture Mazes and Coloring AdventureAFashionista Chic Couture Mazes and Coloring AdventureA
Fashionista Chic Couture Mazes and Coloring AdventureA
julierjefferies8888
 
哪里购买美国乔治城大学毕业证硕士学位证书原版一模一样
哪里购买美国乔治城大学毕业证硕士学位证书原版一模一样哪里购买美国乔治城大学毕业证硕士学位证书原版一模一样
哪里购买美国乔治城大学毕业证硕士学位证书原版一模一样
tc73868
 
Cherries 32 collection of colorful paintings
Cherries 32 collection of colorful paintingsCherries 32 collection of colorful paintings
Cherries 32 collection of colorful paintings
sandamichaela *
 
My storyboard for the short film "Maatla".
My storyboard for the short film "Maatla".My storyboard for the short film "Maatla".
My storyboard for the short film "Maatla".
AlejandroGuarnGutirr
 
Dino Ranch Storyboard / Kids TV Advertising
Dino Ranch Storyboard / Kids TV AdvertisingDino Ranch Storyboard / Kids TV Advertising
Dino Ranch Storyboard / Kids TV Advertising
Alessandro Occhipinti
 
FinalLessonPlanResponding.docxnknknknknknk
FinalLessonPlanResponding.docxnknknknknknkFinalLessonPlanResponding.docxnknknknknknk
FinalLessonPlanResponding.docxnknknknknknk
abbieharman
 
一比一原版美国亚利桑那大学毕业证(ua毕业证书)如何办理
一比一原版美国亚利桑那大学毕业证(ua毕业证书)如何办理一比一原版美国亚利桑那大学毕业证(ua毕业证书)如何办理
一比一原版美国亚利桑那大学毕业证(ua毕业证书)如何办理
homgo
 
一比一原版(BC毕业证)波士顿学院毕业证如何办理
一比一原版(BC毕业证)波士顿学院毕业证如何办理一比一原版(BC毕业证)波士顿学院毕业证如何办理
一比一原版(BC毕业证)波士顿学院毕业证如何办理
40fortunate
 
FinalFinalSelf-PortraiturePowerPoint.pptx
FinalFinalSelf-PortraiturePowerPoint.pptxFinalFinalSelf-PortraiturePowerPoint.pptx
FinalFinalSelf-PortraiturePowerPoint.pptx
abbieharman
 
一比一原版加拿大多伦多大学毕业证(uoft毕业证书)如何办理
一比一原版加拿大多伦多大学毕业证(uoft毕业证书)如何办理一比一原版加拿大多伦多大学毕业证(uoft毕业证书)如何办理
一比一原版加拿大多伦多大学毕业证(uoft毕业证书)如何办理
taqyea
 

Recently uploaded (20)

Complete Lab 123456789123456789123456789
Complete Lab 123456789123456789123456789Complete Lab 123456789123456789123456789
Complete Lab 123456789123456789123456789
 
一比一原版美国加州大学圣地亚哥分校毕业证(ucsd毕业证书)如何办理
一比一原版美国加州大学圣地亚哥分校毕业证(ucsd毕业证书)如何办理一比一原版美国加州大学圣地亚哥分校毕业证(ucsd毕业证书)如何办理
一比一原版美国加州大学圣地亚哥分校毕业证(ucsd毕业证书)如何办理
 
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka ! Fix Satta Matka ! Matka Result ! Matka Guessing ! ...
❼❷⓿❺❻❷❽❷❼❽  Dpboss Matka ! Fix Satta Matka ! Matka Result ! Matka Guessing ! ...❼❷⓿❺❻❷❽❷❼❽  Dpboss Matka ! Fix Satta Matka ! Matka Result ! Matka Guessing ! ...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka ! Fix Satta Matka ! Matka Result ! Matka Guessing ! ...
 
This is a test powerpoint!!!!!!!!!!!!!!!
This is a test powerpoint!!!!!!!!!!!!!!!This is a test powerpoint!!!!!!!!!!!!!!!
This is a test powerpoint!!!!!!!!!!!!!!!
 
All the images mentioned in 'See What You're Missing'
All the images mentioned in 'See What You're Missing'All the images mentioned in 'See What You're Missing'
All the images mentioned in 'See What You're Missing'
 
Domino Express Storyboard - TV Adv Toys 30"
Domino Express Storyboard - TV Adv Toys 30"Domino Express Storyboard - TV Adv Toys 30"
Domino Express Storyboard - TV Adv Toys 30"
 
Ealing London Independent Photography meeting - June 2024
Ealing London Independent Photography meeting - June 2024Ealing London Independent Photography meeting - June 2024
Ealing London Independent Photography meeting - June 2024
 
2024 MATFORCE Youth Poster Contest Winners
2024 MATFORCE Youth Poster Contest Winners2024 MATFORCE Youth Poster Contest Winners
2024 MATFORCE Youth Poster Contest Winners
 
In Focus_ The Evolution of Boudoir Photography in NYC.pdf
In Focus_ The Evolution of Boudoir Photography in NYC.pdfIn Focus_ The Evolution of Boudoir Photography in NYC.pdf
In Focus_ The Evolution of Boudoir Photography in NYC.pdf
 
storyboard: Victor and Verlin discussing about top hat
storyboard: Victor and Verlin discussing about top hatstoryboard: Victor and Verlin discussing about top hat
storyboard: Victor and Verlin discussing about top hat
 
Fashionista Chic Couture Mazes and Coloring AdventureA
Fashionista Chic Couture Mazes and Coloring AdventureAFashionista Chic Couture Mazes and Coloring AdventureA
Fashionista Chic Couture Mazes and Coloring AdventureA
 
哪里购买美国乔治城大学毕业证硕士学位证书原版一模一样
哪里购买美国乔治城大学毕业证硕士学位证书原版一模一样哪里购买美国乔治城大学毕业证硕士学位证书原版一模一样
哪里购买美国乔治城大学毕业证硕士学位证书原版一模一样
 
Cherries 32 collection of colorful paintings
Cherries 32 collection of colorful paintingsCherries 32 collection of colorful paintings
Cherries 32 collection of colorful paintings
 
My storyboard for the short film "Maatla".
My storyboard for the short film "Maatla".My storyboard for the short film "Maatla".
My storyboard for the short film "Maatla".
 
Dino Ranch Storyboard / Kids TV Advertising
Dino Ranch Storyboard / Kids TV AdvertisingDino Ranch Storyboard / Kids TV Advertising
Dino Ranch Storyboard / Kids TV Advertising
 
FinalLessonPlanResponding.docxnknknknknknk
FinalLessonPlanResponding.docxnknknknknknkFinalLessonPlanResponding.docxnknknknknknk
FinalLessonPlanResponding.docxnknknknknknk
 
一比一原版美国亚利桑那大学毕业证(ua毕业证书)如何办理
一比一原版美国亚利桑那大学毕业证(ua毕业证书)如何办理一比一原版美国亚利桑那大学毕业证(ua毕业证书)如何办理
一比一原版美国亚利桑那大学毕业证(ua毕业证书)如何办理
 
一比一原版(BC毕业证)波士顿学院毕业证如何办理
一比一原版(BC毕业证)波士顿学院毕业证如何办理一比一原版(BC毕业证)波士顿学院毕业证如何办理
一比一原版(BC毕业证)波士顿学院毕业证如何办理
 
FinalFinalSelf-PortraiturePowerPoint.pptx
FinalFinalSelf-PortraiturePowerPoint.pptxFinalFinalSelf-PortraiturePowerPoint.pptx
FinalFinalSelf-PortraiturePowerPoint.pptx
 
一比一原版加拿大多伦多大学毕业证(uoft毕业证书)如何办理
一比一原版加拿大多伦多大学毕业证(uoft毕业证书)如何办理一比一原版加拿大多伦多大学毕业证(uoft毕业证书)如何办理
一比一原版加拿大多伦多大学毕业证(uoft毕业证书)如何办理
 

2. proposal

  • 1. Adam Paterson – Programme Proposal Programme Proposal Community Video – Stockport County Date 30/1/17 Director Adam Paterson Rationale Product: Community video for Stockport County FC titled – Helping The Hatters. Target audience: • Age • Gender • Social Class • Lifestyle Grouping The age for this product would be directed mainly towards adults and older football fans, this would be because of the main purpose of the video being for the fans to understand of the positive works behind the scenes that goes on. I also feel that there would be a market for all of Stockport, not just Stockport County fans, This is because as a community, they will feel that the whole group are doing this to better their town, and therefore add an element of pride to them. It will also appeal to a niche market of non-league football fans, which feel that they can connect with this, despite being from a completely different town. It’s a really niche market that will hit home for all involved. What does research tell you: • Promotable benefit of product • What difference to user My research tells me that nothing like this has been made for Stockport County, there had been some non-league style films made including them, but this level of knowledge hasn’t been taken from that video, therefore I feel that there is a territory not entered previously, and this will overall create a new market. To talk about the benefits of the Supporters trust, I feel that there will be a promotion of the club and a promotion of the supporters trust. Program message: • Slogan/tag line • Links to further promotion The function of this program is that it is used to emphasise and show the work that the Help The Hatters trust does. It will help raise the awareness of this group and make the local community understand the work that these unpaid volunteers create. It will also send a message to Stockport County’s fans to help them understand about what happens at Edgeley Park when the footballs not on, this is important because it allows for a behind the scenes insight into how the club is maintained, and its history in how its kept the club up. How long will it last: Around 5-7 Minutes Treatment Synopsis: • What is the overall plot • What happens in each scene • Where is each scene set The overall plot of the program will be to inform an audience about the work that goes on behind the scenes with the Help The Hatters group. This will be led through interviews, which reduces the need for a presenter, and make the person who is talking be the main driving force of the narrative. This is
  • 2. Adam Paterson – Programme Proposal important because it allows for a person with a pedigree to get the message across. This will also be important for those connected with the Stockport County Football Club as they will most likely identify who is talking. The questions I will ask on the day will be questions surrounding the past, present and future of the Hatters trust. I will also use B-Roll shots to cover over my questions to make this sound like one continuous conversation, this is important because it will allow the information to flow and for the storyline narrative to unfold. I will also use archive footage from old games to show the development of the team aswell as to reflect on old moments in the clubs history that is important for the nostalgia factor. This will create the hook for old fans of the club. Setting: • Past/Present/Future • Urban/Rural • Prosperous/Neglected The setting will be in the ground of the club, known as Edgeley Park; this will anchor the video to be a video about non-league football and grassroots football in general. This will be important because the mice en scene will have connotations about these grounds, a proper football club in a hard working class community. Narrative structure: • Linear/Non linear • Single/Multi strand • Open/Closed narrative The narrative structure of the program will follow the highs and lows in an emotional journey of this football club and how this help the hatters group have helped contribute to their reprise. This is important because it will keep a viewer hooked throughout the program and eager to know the solutions to previous problems. We will follow the interviews of many people from the group and how they have impacted their help on the club and the group. Genre: • Sitcom • Serious drama • Reality TV • Parody • Cinematic • Animation • Action • Fantasy The genre of the film will be a community style factual program, which features the basic conventions of the factual program genre such as interviews, Relevant B-Roll to cut over the questions and also fill in any areas where the visuals are too similar. Tone: • Serious • Light • Comedic The tone of this will be serious, as these people have invested their time and money into their football club. Unpaid volunteers are used here to do this through the love of the game. So therefore to document a video on their work we would be doing them justice for all their hard work. Pace: • Fast - to build excitement • Slow - to provide depth The pace of this will be slow to provide depth in what they are saying and how they have done what they did, they are able to explain their points and are able to tell their impact of the community.
  • 3. Adam Paterson – Programme Proposal Camera Technique: • Tripod/Dolly/Steadicam • Hand Held • How will you use camera moves • What kind of camera angles will you use The Camera will be on a tripod throughout the interview, with no movement, this is so that there is no camera shake at all and the interviewee is framed at all times correctly. B Roll will be a mixture of Handheld and Tripod. I will use camera movement sparingly, keeping in mind that as I don’t have a gimbal or stabliser, It will be hard to keep tracking movement still, by having it shake in little parts. The camera angles will be close up, action shots of the workers clearing up around the ground, close ups of action shots on match days and various shots around the ground. Look: • Colour/Black & White • High Definition/Low Definition • Studio/Rostrum • On location The look of the video will be in 1080p High Definition, with clear images in focus with nice colours and well-lit lighting and tones. How you will use lighting: • Available Light • Brightly lit • Mood lit • Cold • Warm I will use natural lighting along with some small, LED battery powered lights on tripods. This will be a well-lit video, with no dark overcast shadows on parts of the face where the actor is in frame. Sound: • Sync-sound • Voiceover • Music • Sound effects The diegetic sound will be sound recorded from a clip on microphone connected to an external mic, this will be to provide clear audio for the speaker without any background or ambient sound. The background will be a subtle and quiet background to bind the clips together without being too distracting. Scene Transitions: • Cut between scenes • Cross-fade scenes • Fade to black • Use captions A Majority of scene transitions will be straight cuts, this is to aid the videos continuity on and not look too over-edited with uses of fades and wipes. End Caption/Ident: • Graphics • Image • Sound • Voiceover The Start Indent will feature the title of the program, and the end caption will end with credits to all involved with production.