This document discusses the importance of website and application performance optimization. It provides examples showing how small improvements in performance metrics like load times and conversion rates can significantly impact business metrics like revenues and customer satisfaction. The document also outlines techniques used in application delivery networking to optimize performance, such as TCP optimizations, connection handling improvements, caching, compression, and content adaptation.

2. Or in one simple word: PERFORMANCE

3. 1s 7% 11% 16% 12%
Conversion Page Views Customer Bounce Rate
Delay Satisfaction
Rate
After 3s
Wait
… 57% of them give up… of which 80% never come back
Source:NetworkBench

4. - 0.1s Revenues + 1.0%
- 0.4s Traffic + 9.0%
- 2.2s Downloads + 60 millions / year
- 5.0s Revenues +12% (HW cost -50%)
+2.0s Revenues - 4.3%
+0.4s Searches - 0.6%
Source: Oreilly Velocity 2009 / 2008 / Strangeloop

8. • ADN is an accepted industry term for a variety of techniques used to enhance
performance of website & application delivery.
• Focuses on “dynamic” vs static content. Particularly useful for Web 2.0-style applications.
• Can provide similar performance benefits of CDN with or without the caching component.
• Leverages the distributed “edge” to optimize the communication path from the client to the
origin.
• Typically involves various combinations of server and protocol optimizations, and
connection handling to overcome sub-optimal default behavior of traditional devices
& operating systems. Some examples of typical techniques developed and
implemented over many years:
• TCP Fast-start
• TCP packet sizing
• Connection keep-alive
• Connection & packet multiplexing
• Route selection & multi-pathing
• Parallelization
• Resource/DNS prefetching (can also be applied to standard CDN)
• Compression
• Content adaptation/optimization

9. FEO Features Benefits
 Provide intelligent content optimization  Keep application data and logic off
the network altogether
 Dynamic assembly of HTML at the edge
 Reduce the number of request-
 Centralize optimization of static resources response cycles
 Automate application of web optimization best practices  Reduce the size of responses,
downloads, and cached pages
 Enhance control across platforms
 Improve the browser layout of pages
and reduce bounce rates
 Increase revenues
 Increase search engine ranking
 Improve page view metrics and site
stickiness
Page Rendered with Edge Optimizer
 Avoid cost of recoding
 67.7% increase in data delivered in HTML
 36.7% reduction in page load times
 48.1 % improvement in perceived load start
 18.2% increase in open connections
Page Rendered without Edge Optimizer
 28.9% increase in number of hosts
 53.1% reduction in number of objects retrieved

10. Price
Market leaders. Best performances. Full services. 24/7 Support
Focusing on video delivery for large customers
Plain Vanilla. Limited SLA. Limited Support. Limited Features
Basic service. Limited SLA. Limited Support. Major Capacity issues.
Dirt Cheap. Plain vanilla services. No SLA. Several major outage over the last 12 months
Performance