This document describes Andromeda's POS and online ordering system. Andromeda was founded in 1999 by former Pizza Hut managers to design POS systems for restaurants. Their system offers integrated credit card processing, SMS notifications, targeted marketing, online ordering, and mapping. The document then discusses how online and mobile ordering is growing significantly and how Andromeda's system allows independent restaurants to build their own online presence and customer database to compete with large chains. It provides an overview of the costs for Andromeda's bronze, silver, and gold POS packages and how their system handles online orders and payments.

1. Andromeda Web & Mobile Ordering
POS and Online Ordering
Sales Presenter

2. Who are Andromeda?
• Founded in 1999 by two ex-Pizza Hut managers, our systems
have always been designed by restaurant people, for
restaurant people!
• We provide POS for some of the major Pizza chains including
Papa Johns, New York Pizza Company, Herbies and Tops
• Although originally from the pizza sector, we now work with
restaurants across all cuisines and have a huge experience in
home delivery of food
• First POS to offer –
– High speed integrated Card Payment processing
– SMS messaging to let customers know when their food has left the store
– Advanced Targeted marketing
– Integrated 24/7 web ordering
– Free online mapping and much much more
• We help YOU deliver

3. Why have Andromeda come to see you?
• Our POS is in over 1,600 restaurants and growing every day
• We have developed a simple solution to allow independent
restaurants to control their own identity online
• Our system allows you to build your own database of
customers
• More and more customers are ordering food online with
one of the major chains or portals
• Online and mobile ordering is only going to grow but we
believe the independents are the corner stone of the market
place and we want to help you future proof your business!!

4. The online and mobile device market
• 46 million people are online in the UK and over 30 million of
these people regularly make purchases over the internet
• 20 million of these people are purchasing using mobile
devices, accounting for almost 50% of these purchases and
the fastest growing online channel
• Online shopping is growing at more than 25% year on year
• Internet shopping has proven recession proof
• Over 50% of Domino’s business in the UK is now online
• Businesses like Just-Eat and Hungryhouse take over 2.5
million orders of takeaway food online every month
• Customers tend to spend around 20% more on food orders
made over the internet

5. How to build an online success
• An easy to navigate website accessible via mobile device,
allowing customers to select items from your menu and
place an order
• A system were the restaurant can receive an order, accept it
and process
• Offer at least the same, if not higher service to online
ordering customers – remember online orders tend to be
20% higher in value
• Build a database of your customers, effectively communicate
with them via email, facebook, twitter, SMS
• Have reports on what works and doesn’t work – i.e. where
to drop menus, when to send out offers, what to offer on
your menu

6. What does the Andromeda System
give your business?
• The ability to control and update your online menu from the
POS
• Orders come direct to your POS
• YOU control your customer database from web orders, but
also start to build it for your phone customers
• Free Facebook/Twitter tool
• Text and email marketing options
• Facility to manage card orders online safely and securely

7. Why should I take online orders myself?
• Customers order from you because of the quality of your
food and speed of delivery, they order with the portals for
convenience, you can win that directly and save money
• The internet/smartphones penetrated the UK population 25
times quicker than the telephone and the internet is now
the main stimulator for takeaway ordering growth in the UK
– below are stat showing Domino’s sales (£m)

8. Sales Testimonial/ROI calculation
300 Orders/Week
 90% Delivered on time
 95% Accurate Orders
 90% Answer rate on phone
= 75 Customers have a bad experience and only 50% come back = 38
lost customers
If we help you retain 50% of the lost customers
= 1000 extra customers/year ordering on average once every month
= £15,000 more revenue/month or £3500/week

9. How we will help market you online…
• Point of sale materials promoting your website
 Window Stickers with your domain
 Flyers to add to your menus
• Full training on how to use the POS
• Information on running effective Facebook/Twitter
campaigns
• Information on running effective email/sms campaigns

10. What’s the cost for initial set up?
Bronze £795 Silver £1595 Gold £1995
Rameses ePOS Software 1 station Core Core Pro
Online & Mobile Ordering Site
2 Hours Onsite Training
Flyers to promote website 1,000 1,500 2,000
Window/ door Stickers to promote Website 1 2 2
Google Adwords Account setup and credits £25 £50 £75
Facebook & Twitter Account Setup
Enhanced Website – Design Pack - -
Touch Screen POS Terminal, Receipt printer & Cash Drawer -
Guide to marketing your business online
Guide to growing your business
Guide to increasing your profits
Access to Andromeda Preferred Discounts with industry suppliers

11. Costs relating to online ordering
6% Commission on all online orders
+3% fee for all Card Orders
This includes
– Powering your online ordering system
– Order handling
– Secure card payment facility
– Accounting and Administration of Online Orders
– Technical Support

12. Invoice and Statement
• Invoice sent periodically displaying the following
 Order Value
 Break down of Cash and Card Orders
 Commission on orders
 Card charges
 Any other charges
 Amount to be transferred and account details

13. Take control of your online identity
• Gain more direct customers online via computers and
mobile devices, saving money on those customers coming
from the portal sites
• Encourage your existing phone customers to order online,
increasing your turnover from these customers, also limit
errors of incorrect details
• Future proof your business – online is growing and the
phone is declining
• 24/7 tech support
• Increase your turnover and reduce your costs by making
your business more efficient
• Let us “help you deliver!”

14. New Customers

15. Keeping Customers

16. How do we help you deliver?

17. Stop Losing Customers –
Start Retaining them
Where you lose them How we can help?