Referral marketing is the oldest trick in the book. Learn how to tap into the huge opportunity for growth through word of mouth online with Forewards referral marketing software.
Tiki Mobile saw that 99.3% of visitors left their site without taking any action, with a mobile web ecommerce conversion rate of only 0.7%. To address this, they developed a mobile app with features like app indexing, universal links, and deep linking to improve the conversion rate to over 3%. However, app traffic remained low. They then invested in improving the mobile web experience through speed optimizations, mobile email capture, push notifications, and redesigning the user experience. These efforts increased the mobile web conversion rate by 70% to 1.2%, reduced the bounce rate by 32.36%, and increased retention rates by 30%.
How to avoid Cart Abandonment on an eCommerce store?Knowband Store
Is your eCommerce store suffering from increased abandoned carts? Implement these important tips that can help in grabbing more sales and conversions for your online site.
The Ecommerce Department of The FuturePracticology
Ecommerce Department of The Future – Ecommerce UK introduces a selection of seasoned multichannel retailers and experts to talk about how their careers have progressed, as well as how and why ecommerce departments (and wider organisations) are changing to embrace multichannel retail. Presentations from Nupur Manchanda, Practicology; Emma Grinter, Waterstone’s; Jamie Merrick, Demandware; Marianna Satanas, Mr Porter; Ian Scarr, SLI SYstems; Arif Harbott, Morrisons; Elliot Zissman, Pythian; Jonathan Hall, Cranberry Panda.
Well we all know about the boost in e-commerce development in 2014 and upcoming 2015. What next? Is it mobile commerce? Yes, mobile users are increasing day by day and everyone is going mobile but next and biggest challenge in e-commerce in Webrooming.
You have a responsive website, but is the information in the website is complete and upto the mark? Let's take a look into the what customer really want.
The document outlines Jumia's online marketing plan for the third quarter of 2015. The plan's goals are to be the most professional e-commerce site in Egypt and the preferred reference for technology goods. Key elements of the plan include analyzing competitors like Souq and Nefsak, identifying Jumia's strengths and weaknesses in a SWOT analysis, targeting customers aged 16-40 across Egypt, and running campaigns during Ramadan and Eid to boost engagement and sales. The marketing activities will be implemented across Jumia's website and social media channels like Facebook, Twitter, and LinkedIn.
5 Key Features In A Multi Vendor eCommerce Website DevelopmentCSS Chopper
Do you want to create a multi-vendor eCommerce website? Know these must-have features before heading to the eCommerce website development service.
For more info: https://www.csschopper.com/blog/5-must-have-features-in-a-multi-vendor-ecommerce-website/
The document discusses online-to-offline (O2O) commerce strategies. It notes that while e-commerce is growing, the majority of retail sales still occur offline. An effective O2O strategy discovers customers online and uses tools like in-store pickup to persuade them to visit physical stores. This benefits retailers by turning online researchers into offline buyers. O2O helps address challenges of e-commerce like returns and packaging waste by leveraging the efficiencies of brick-and-mortar stores. While online shopping grows, an integrated online and offline approach is needed for long-term retail success.
Tiki Mobile saw that 99.3% of visitors left their site without taking any action, with a mobile web ecommerce conversion rate of only 0.7%. To address this, they developed a mobile app with features like app indexing, universal links, and deep linking to improve the conversion rate to over 3%. However, app traffic remained low. They then invested in improving the mobile web experience through speed optimizations, mobile email capture, push notifications, and redesigning the user experience. These efforts increased the mobile web conversion rate by 70% to 1.2%, reduced the bounce rate by 32.36%, and increased retention rates by 30%.
How to avoid Cart Abandonment on an eCommerce store?Knowband Store
Is your eCommerce store suffering from increased abandoned carts? Implement these important tips that can help in grabbing more sales and conversions for your online site.
The Ecommerce Department of The FuturePracticology
Ecommerce Department of The Future – Ecommerce UK introduces a selection of seasoned multichannel retailers and experts to talk about how their careers have progressed, as well as how and why ecommerce departments (and wider organisations) are changing to embrace multichannel retail. Presentations from Nupur Manchanda, Practicology; Emma Grinter, Waterstone’s; Jamie Merrick, Demandware; Marianna Satanas, Mr Porter; Ian Scarr, SLI SYstems; Arif Harbott, Morrisons; Elliot Zissman, Pythian; Jonathan Hall, Cranberry Panda.
Well we all know about the boost in e-commerce development in 2014 and upcoming 2015. What next? Is it mobile commerce? Yes, mobile users are increasing day by day and everyone is going mobile but next and biggest challenge in e-commerce in Webrooming.
You have a responsive website, but is the information in the website is complete and upto the mark? Let's take a look into the what customer really want.
The document outlines Jumia's online marketing plan for the third quarter of 2015. The plan's goals are to be the most professional e-commerce site in Egypt and the preferred reference for technology goods. Key elements of the plan include analyzing competitors like Souq and Nefsak, identifying Jumia's strengths and weaknesses in a SWOT analysis, targeting customers aged 16-40 across Egypt, and running campaigns during Ramadan and Eid to boost engagement and sales. The marketing activities will be implemented across Jumia's website and social media channels like Facebook, Twitter, and LinkedIn.
5 Key Features In A Multi Vendor eCommerce Website DevelopmentCSS Chopper
Do you want to create a multi-vendor eCommerce website? Know these must-have features before heading to the eCommerce website development service.
For more info: https://www.csschopper.com/blog/5-must-have-features-in-a-multi-vendor-ecommerce-website/
The document discusses online-to-offline (O2O) commerce strategies. It notes that while e-commerce is growing, the majority of retail sales still occur offline. An effective O2O strategy discovers customers online and uses tools like in-store pickup to persuade them to visit physical stores. This benefits retailers by turning online researchers into offline buyers. O2O helps address challenges of e-commerce like returns and packaging waste by leveraging the efficiencies of brick-and-mortar stores. While online shopping grows, an integrated online and offline approach is needed for long-term retail success.
This document outlines an integrated online and offline shopping cycle that leverages various technologies. It describes a customer journey from initial research online and in stores, to downloading an app for navigation and offers, to interacting with salespeople equipped with tablets for inventory checks and loyalty programs. The goal is to measure the full sales funnel across web, mobile, and physical shopping to improve customer experience and conversions.
Research on Amazon's love for logistics:
i) Amazon's existing logistics network: Last Mile Delivery Network
ii) Amazon's aggressive expansion in logistics to become a 3PL leader
iii) Factors influencing Amazon's revenue
6 Ecommerce Trends Altering the Ecommerce Landscape, and changing which strat...topher1kenobe
We'll ggain knowledge about ecommerce trends causing a Russian nesting doll effect on the industry, discover real-world brands to reference solving for the source of the issue – and getting it right and finally learn how to add similar tactics to your own strategy – right now.
The document summarizes Souq.com, the leading e-commerce destination in the Arab world. It discusses Souq.com's business model, growth, infrastructure, competitive advantages and key metrics. Souq.com has become the largest online marketplace in the region, with over 400,000 products from multiple categories. It offers various selling models for merchants and has its own fulfillment centers, delivery and payment services to provide an end-to-end customer experience.
Successful eCommerce solution providers use integrations to grow faster by increasing sales, optimizing marketing channels, and enhancing their brands. Integrations expedite sales, allow targeting clients by platform, and increase conversion rates. They also improve search engine optimization by ranking for long-tail keywords specific to platforms. Maintaining listings on app stores generates leads from target platforms while content and social media showcase thought leadership. Data-driven integrations thus provide competitive advantages across sales, marketing, and operations.
The document discusses e-commerce and online retailing. It defines e-commerce as conducting business transactions electronically. There are different types of e-commerce models like bricks and mortar, multi-channel retailers, and pure online retailers. E-commerce provides benefits like being open 24/7, ability to advertise and track customers, and starting an online store is faster and cheaper than a physical one. However, customers may be reluctant to provide personal information online or cannot physically examine products. The document also discusses distribution channels, intermediaries, and direct versus indirect distribution models.
Amazon operates as an online retailer without physical stores. It has around 50 warehouses globally to store inventory and fulfill customer orders quickly. Amazon uses various inventory management strategies like keeping popular items in standard inventory and fulfilling less popular items through just-in-time inventory and third-party sellers. Its supply chain focuses on high responsiveness through multi-tier inventory, efficient transportation, and information systems.
The Ecommerce Department of The Future, Martin Newman and Nupur Manchanda fro...Practicology
Ecommerce Department of The Future – Ecommerce UK introduces a selection of seasoned multichannel retailers and experts to talk about how their careers have progressed, as well as how and why ecommerce departments (and wider organisations) are changing to embrace multichannel retail. Presentations from Nupur Manchanda, Practicology; Emma Grinter, Waterstone’s; Jamie Merrick, Demandware; Marianna Satanas, Mr Porter; Ian Scarr, SLI SYstems; Arif Harbott, Morrisons; Elliot Zissman, Pythian; Jonathan Hall, Cranberry Panda.
2018 SITEC EC CLASS - Introduction to E-Commerce 103: Understanding O2O by Ad...sitecmy
Online-to-Offline Commerce is a business strategy that draws potential customers from online channels to make purchases in physical stores. Online-to-offline commerce, or O2O, identifies customers in the online space, such as through emails and internet advertising, and then uses a variety of tools and approaches to entice the customer to leave the online space. This type of strategy incorporates techniques used in online marketing with those used in brick-and-mortar marketing. O2O is related to (but not the same as) the concepts of "clicks-to-bricks" or "click and mortar."
Amazons Impact - How They're Changing the Sales and Distribution MarketplaceMichael Healey
Amazon continues to redefine what a sales channel is. Their approach to new products, new manufacturers and sales operations will require every traditional retailer rethink their strategy. This session covers their current and future plans and how it impacts sales
Ecommerce involves buying and selling products and services over the internet. The document discusses the benefits and features of ecommerce websites, including attracting new customers through search engines, decreasing inventory costs, boosting brands, and offering extensive product information. Key features are high-quality images, zoom functions, reviews, comparisons, live chat, demos, social sharing buttons, and models wearing products.
Ecommerce Business And Revenue Models PowerPoint Presentation SlidesSlideTeam
Presenting this set of slides with name - Ecommerce Business And Revenue Models Powerpoint Presentation Slides. This PPT deck displays fourty slides with in depth research. Our topic oriented Ecommerce Business And Revenue Models Powerpoint Presentation Slides presentation deck is a helpful tool to plan, prepare, document and analyse the topic with a clear approach. We provide a ready to use deck with all sorts of relevant topics subtopics templates, charts and graphs, overviews, analysis templates. Outline all the important aspects without any hassle. It showcases of all kind of editable templates infographs for an inclusive and comprehensive Ecommerce Business And Revenue Models Powerpoint Presentation Slides presentation. Professionals, managers, individual and team involved in any company organization from any field can use them as per requirement.
The document discusses multi-channel retailing and the benefits it provides. Multi-channel retailers sell through more than one sales channel to exploit the unique benefits of each channel. This allows retailers to increase sales, overcome limitations of individual channels, and gain insights into customer shopping behaviors. Key channels discussed are stores, catalogs, and online shopping.
The document discusses e-commerce and e-tailing. It defines e-commerce as conducting business through electronic means. It describes different types of e-commerce models like bricks and mortar, multi-channel retailers, and pure play retailers. The document outlines benefits of e-commerce like reaching a limitless number of buyers, being open 24/7, effective advertising and tracking purchasing habits. It also discusses e-tailing classifications like B2B, B2C and C2C and differences between direct and indirect distribution channels.
The document summarizes key differences between brick-and-mortar ("Bricks") computer retailers and online ("Clicks") computer retailers. It discusses trends in the computer industry like decreasing prices, customization options online, and different forms of advertising used by Bricks vs Clicks. It also analyzes a visit to Best Buy and compares positioning, placement, prices and profitability between the two retail formats.
'In 2020 maatwerk verwacht van retailer'Jerry J. Stam
In de presentatie wordt ingegaan op de aanbevelingen van de werkgroep "Selection" van het onderzoeksprogramma Shopping 2020. Meer specifiek op wat retailers nu al zouden moeten doen om de steeds kritisch wordende klant te helpen bij het selecteren van producten en diensten. Bij het maken van een keuze voor een bepaald product of dienst worden gepersonaliseerde, relevante en accurate informatie en slimme hulpmiddelen zoals interactieve spiegels en klantherkenning steeds meer de norm. In de presentatie wordt ook ingegaan op hulpmiddelen voor retailers zoals kernvragen, handvaten, best practices, technologieen en boodschappenlijstjes.
Over de spreker:
Jerry heeft langjarige consulting ervaring met retail en wholesale bedrijven over de hele wereld. Voor IBM Benelux is Jerry de SME die betrokken wordt als het gaat om complexe vraagstukken die verband houden met bijvoorbeeld de planning en implementatie van omnichannel initiatieven, het opstellen van roadmaps en het identificeren van relevante retail trends. Smarter Commerce is het IBM initiatief dat een aantal oplossingen rondom naadloze omnichannel combineert en waar Jerry uiteraard ook bij betrokken is. Jerry studeerde rechten aan de Universiteit van Utrecht en behaalde zijn MBA aan Nyenrode Universiteit.
OnlyBasket is a new shopping platform that allows users to create a single shopping basket across multiple retailers. This solves problems of abandoned shopping carts and long checkout processes. Users can browse various sites, add items to their OnlyBasket, and make a single payment later. OnlyBasket aims to revolutionize online shopping by providing convenience and ease through one personalized basket and checkout.
The Wyckoff School District aims to differentiate instruction to meet student needs and create safe learning environments where students can take intellectual risks. The technology curriculum formalizes classroom tech instruction, incorporates the existing curriculum, aligns with standards, and reflects best practices. It is designed using backward design principles, starting with desired learning outcomes and assessing student performance, and will be refined throughout the year. The curriculum ensures tech supports learning objectives, allows for collaboration and adjustment based on ability, and is integrated into daily instruction to promote understanding.
This is the fourth in the series of Slideshares that chronicle the last month of my beautiful wife, Ruth's life. It will show the love that we had for each other and our trust in God. Ruth is now with the Lord but her memory remains with me and the countless others whose lives she touched. I love you Ruth
This document outlines an integrated online and offline shopping cycle that leverages various technologies. It describes a customer journey from initial research online and in stores, to downloading an app for navigation and offers, to interacting with salespeople equipped with tablets for inventory checks and loyalty programs. The goal is to measure the full sales funnel across web, mobile, and physical shopping to improve customer experience and conversions.
Research on Amazon's love for logistics:
i) Amazon's existing logistics network: Last Mile Delivery Network
ii) Amazon's aggressive expansion in logistics to become a 3PL leader
iii) Factors influencing Amazon's revenue
6 Ecommerce Trends Altering the Ecommerce Landscape, and changing which strat...topher1kenobe
We'll ggain knowledge about ecommerce trends causing a Russian nesting doll effect on the industry, discover real-world brands to reference solving for the source of the issue – and getting it right and finally learn how to add similar tactics to your own strategy – right now.
The document summarizes Souq.com, the leading e-commerce destination in the Arab world. It discusses Souq.com's business model, growth, infrastructure, competitive advantages and key metrics. Souq.com has become the largest online marketplace in the region, with over 400,000 products from multiple categories. It offers various selling models for merchants and has its own fulfillment centers, delivery and payment services to provide an end-to-end customer experience.
Successful eCommerce solution providers use integrations to grow faster by increasing sales, optimizing marketing channels, and enhancing their brands. Integrations expedite sales, allow targeting clients by platform, and increase conversion rates. They also improve search engine optimization by ranking for long-tail keywords specific to platforms. Maintaining listings on app stores generates leads from target platforms while content and social media showcase thought leadership. Data-driven integrations thus provide competitive advantages across sales, marketing, and operations.
The document discusses e-commerce and online retailing. It defines e-commerce as conducting business transactions electronically. There are different types of e-commerce models like bricks and mortar, multi-channel retailers, and pure online retailers. E-commerce provides benefits like being open 24/7, ability to advertise and track customers, and starting an online store is faster and cheaper than a physical one. However, customers may be reluctant to provide personal information online or cannot physically examine products. The document also discusses distribution channels, intermediaries, and direct versus indirect distribution models.
Amazon operates as an online retailer without physical stores. It has around 50 warehouses globally to store inventory and fulfill customer orders quickly. Amazon uses various inventory management strategies like keeping popular items in standard inventory and fulfilling less popular items through just-in-time inventory and third-party sellers. Its supply chain focuses on high responsiveness through multi-tier inventory, efficient transportation, and information systems.
The Ecommerce Department of The Future, Martin Newman and Nupur Manchanda fro...Practicology
Ecommerce Department of The Future – Ecommerce UK introduces a selection of seasoned multichannel retailers and experts to talk about how their careers have progressed, as well as how and why ecommerce departments (and wider organisations) are changing to embrace multichannel retail. Presentations from Nupur Manchanda, Practicology; Emma Grinter, Waterstone’s; Jamie Merrick, Demandware; Marianna Satanas, Mr Porter; Ian Scarr, SLI SYstems; Arif Harbott, Morrisons; Elliot Zissman, Pythian; Jonathan Hall, Cranberry Panda.
2018 SITEC EC CLASS - Introduction to E-Commerce 103: Understanding O2O by Ad...sitecmy
Online-to-Offline Commerce is a business strategy that draws potential customers from online channels to make purchases in physical stores. Online-to-offline commerce, or O2O, identifies customers in the online space, such as through emails and internet advertising, and then uses a variety of tools and approaches to entice the customer to leave the online space. This type of strategy incorporates techniques used in online marketing with those used in brick-and-mortar marketing. O2O is related to (but not the same as) the concepts of "clicks-to-bricks" or "click and mortar."
Amazons Impact - How They're Changing the Sales and Distribution MarketplaceMichael Healey
Amazon continues to redefine what a sales channel is. Their approach to new products, new manufacturers and sales operations will require every traditional retailer rethink their strategy. This session covers their current and future plans and how it impacts sales
Ecommerce involves buying and selling products and services over the internet. The document discusses the benefits and features of ecommerce websites, including attracting new customers through search engines, decreasing inventory costs, boosting brands, and offering extensive product information. Key features are high-quality images, zoom functions, reviews, comparisons, live chat, demos, social sharing buttons, and models wearing products.
Ecommerce Business And Revenue Models PowerPoint Presentation SlidesSlideTeam
Presenting this set of slides with name - Ecommerce Business And Revenue Models Powerpoint Presentation Slides. This PPT deck displays fourty slides with in depth research. Our topic oriented Ecommerce Business And Revenue Models Powerpoint Presentation Slides presentation deck is a helpful tool to plan, prepare, document and analyse the topic with a clear approach. We provide a ready to use deck with all sorts of relevant topics subtopics templates, charts and graphs, overviews, analysis templates. Outline all the important aspects without any hassle. It showcases of all kind of editable templates infographs for an inclusive and comprehensive Ecommerce Business And Revenue Models Powerpoint Presentation Slides presentation. Professionals, managers, individual and team involved in any company organization from any field can use them as per requirement.
The document discusses multi-channel retailing and the benefits it provides. Multi-channel retailers sell through more than one sales channel to exploit the unique benefits of each channel. This allows retailers to increase sales, overcome limitations of individual channels, and gain insights into customer shopping behaviors. Key channels discussed are stores, catalogs, and online shopping.
The document discusses e-commerce and e-tailing. It defines e-commerce as conducting business through electronic means. It describes different types of e-commerce models like bricks and mortar, multi-channel retailers, and pure play retailers. The document outlines benefits of e-commerce like reaching a limitless number of buyers, being open 24/7, effective advertising and tracking purchasing habits. It also discusses e-tailing classifications like B2B, B2C and C2C and differences between direct and indirect distribution channels.
The document summarizes key differences between brick-and-mortar ("Bricks") computer retailers and online ("Clicks") computer retailers. It discusses trends in the computer industry like decreasing prices, customization options online, and different forms of advertising used by Bricks vs Clicks. It also analyzes a visit to Best Buy and compares positioning, placement, prices and profitability between the two retail formats.
'In 2020 maatwerk verwacht van retailer'Jerry J. Stam
In de presentatie wordt ingegaan op de aanbevelingen van de werkgroep "Selection" van het onderzoeksprogramma Shopping 2020. Meer specifiek op wat retailers nu al zouden moeten doen om de steeds kritisch wordende klant te helpen bij het selecteren van producten en diensten. Bij het maken van een keuze voor een bepaald product of dienst worden gepersonaliseerde, relevante en accurate informatie en slimme hulpmiddelen zoals interactieve spiegels en klantherkenning steeds meer de norm. In de presentatie wordt ook ingegaan op hulpmiddelen voor retailers zoals kernvragen, handvaten, best practices, technologieen en boodschappenlijstjes.
Over de spreker:
Jerry heeft langjarige consulting ervaring met retail en wholesale bedrijven over de hele wereld. Voor IBM Benelux is Jerry de SME die betrokken wordt als het gaat om complexe vraagstukken die verband houden met bijvoorbeeld de planning en implementatie van omnichannel initiatieven, het opstellen van roadmaps en het identificeren van relevante retail trends. Smarter Commerce is het IBM initiatief dat een aantal oplossingen rondom naadloze omnichannel combineert en waar Jerry uiteraard ook bij betrokken is. Jerry studeerde rechten aan de Universiteit van Utrecht en behaalde zijn MBA aan Nyenrode Universiteit.
OnlyBasket is a new shopping platform that allows users to create a single shopping basket across multiple retailers. This solves problems of abandoned shopping carts and long checkout processes. Users can browse various sites, add items to their OnlyBasket, and make a single payment later. OnlyBasket aims to revolutionize online shopping by providing convenience and ease through one personalized basket and checkout.
The Wyckoff School District aims to differentiate instruction to meet student needs and create safe learning environments where students can take intellectual risks. The technology curriculum formalizes classroom tech instruction, incorporates the existing curriculum, aligns with standards, and reflects best practices. It is designed using backward design principles, starting with desired learning outcomes and assessing student performance, and will be refined throughout the year. The curriculum ensures tech supports learning objectives, allows for collaboration and adjustment based on ability, and is integrated into daily instruction to promote understanding.
This is the fourth in the series of Slideshares that chronicle the last month of my beautiful wife, Ruth's life. It will show the love that we had for each other and our trust in God. Ruth is now with the Lord but her memory remains with me and the countless others whose lives she touched. I love you Ruth
Penelitian ini bertujuan untuk menggambarkan perilaku ibu nifas dalam mengkonsumsi vitamin A di Puskesmas Hutagodang, menggunakan pendekatan kuantitatif dan survei deskriptif. Lokasi penelitian ini dilakukan di Puskesmas Hutagodang pada November-Desember 2011 dengan sampel 57 ibu yang lahir antara Januari-November 2011. Data dikumpulkan melalui kuesioner dan diolah menggunakan SPSS.
This document describes an RFID anti-collision algorithm based on a bi-directional binary exponential index. The algorithm uses stochastic methods to resolve tag collisions. It defines intervals, request commands, and tag states. Tags adjust their response probability based on reader commands, forming a Markov chain model. Mathematical analysis and simulations show the algorithm has high efficiency, stability, and self-adaptability even as tag numbers and entrance rates vary dynamically. The algorithm outperforms ALOHA methods and is more impartial than tree-searching algorithms.
Nesha is an Indian elephant that traveled from India to South Africa to help unite animals against poachers. The volunteers at Daktari are teaching children about poaching through Nesha's story. There have also been new ostrich eggs and tortoise eggs laid. Princess Maya made a new friend named King Kong who follows her everywhere. Easy the duiker and Zulu the lion are doing well after being cared for at Daktari - Easy is popular with volunteers and animals, while Zulu has been released back into the wild. Scotty the African hawk eagle was found injured but is recovering after surgery.
Vanity of Indians and the Success of the Cosmetic AdvertisementsShanthi Parasuraman
This document discusses vanity among Indians and its role in the success of cosmetic advertisements. It notes that the Indian cosmetic market is growing at 15-20% annually, driven in part by demand for skin whitening products. The document reviews literature on vanity, which is defined as concern for physical appearance and achievements. Studies have found that both men and women are concerned about their appearance and success, though women tend to place more value on attractiveness while men prioritize achievements. The document also discusses how exposure to media portrayals of beauty influences vanity. It then describes a study that examined the relationships between gender, social status, vanity, and the effectiveness of cosmetic advertisements.
Weathering is the breaking down of rocks and materials at the Earth's surface through mechanical and chemical processes. Mechanical weathering occurs via physical processes like temperature changes and ice wedging, while chemical weathering alters the composition of minerals through reactions with water, acids, and oxygen. The rate of weathering depends on factors like climate, topography, rock composition, and exposure time.
This photo album welcomes the viewer to Myriad Eclectic Views, a center that provides a mix of fun, intellect, romance, passion and more through entertainment news, music, movies, books, TV shows and software. The album is created by Myriad Eclectic Views.
Top Collection of Diamond Engagement RingsEddie R Runner
Adiamor.com offers a large selection of fine jewelry including engagement rings, wedding bands, necklaces, and earrings. They pride themselves on offering high-quality pieces and providing excellent customer service. Customers can shop their collections or work with a designer to create a custom piece.
This document contains images representing common English geographical terms in no particular order. The images depict landforms, bodies of water, and other natural landscape features such as mountains, oceans, rivers, forests, deserts, and islands.
Mio Design is a communication design firm with over a decade of experience in advertising, branding, and new media design. They specialize in brand strategy, identity design, media campaigns, print materials, websites, mobile apps, and other digital and interactive projects. Their portfolio includes work for clients in various industries like corporate identity design, brochures, posters, packaging, digital campaigns, and more. Mio Design understands the importance of design and how it can help businesses grow.
Today at the Direct Marketing Association’s annual conference, DMA2014, the Global Event for Data-Driven Marketers, OgilvyOne Chairman and CEO, Brian Fetherstonhaugh, presented “eCommerce: The Crucible of Customer Engagement.”
Joined by John McDonald, former VP, Marketing, Americas, British Airways and Ryan Craver, SVP, Strategy for Hudson’s Bay Company, Brian explored a more enlightened approach to eCommerce, one that is omnichannel, relationship-focused and experiential.
7 Ecommerce Trends We Will See More of in 2014Joey Plunkett
An overview of 7 Ecommerce trends ready to take off in 2014. Please leave comments telling me what you think is set to happen in the world of Ecommerce!
Your customers are more connected than ever and they are interacting with your brand across channels. Find out how you can implement an OMNI-channel engagement strategy with cloud and big-data.
This document provides an overview of omnichannel trends from the perspective of Deborah Weinswig, Executive Director and Head of Global Retail & Technology at the Fung Business Intelligence Centre. The summary is as follows:
Webrooming, where customers research products online and then purchase in-store, has become more common than showrooming. Brick-and-mortar retailers are investing heavily in technology like beacons, mobile apps, and inventory tracking to improve the customer experience across channels. Emerging trends that will impact retail include the growth of mobile shopping via apps, click-and-collect services, subscriptions, and investments in security as retail becomes more digital.
This document provides a summary of a webinar about transforming the customer experience to increase engagement and drive revenue for retail and ecommerce. The webinar discusses how consumer trends are affecting marketing, how to leverage consumer behavior data, and examples of automated marketing strategies. It also covers cross-channel strategies, a case study of a targeted wedding campaign, and how the Silverpop marketing platform addresses challenges around data silos, personalized content, and real-time execution.
Customer experience (CX) marketing is complex, crossing organizational and communication channels throughout the entire company. That’s why many companies rate their efforts low.
Key ecommerce trends and forecasts from now to 2020Salmon Limited
1) By 2020, online shopping is expected to dominate over in-store shopping, with stores primarily supporting online purchases. Black Friday sales surpassed $1 billion online for the first time in 2015.
2) There are two main types of online shoppers - those focused on convenience and transaction, exemplified by Amazon, and those seeking inspiration from engaging content across devices.
3) The rise of programmatic commerce and digital assistants means consumers will increasingly rely on automation and pre-configured preferences to make purchases, moving from demand creation to demand anticipation.
The document discusses the opportunities and strategies for successful e-commerce ventures in Southeast Asia. It outlines four key drivers of e-commerce growth in the region: 1) proliferation of mobile devices and internet access, 2) improved delivery infrastructure, 3) new digital payment systems, and 4) large investments from e-commerce giants. The document argues that e-commerce sales in Southeast Asia will hit $88 billion in the next eight years due to these unstoppable driving forces. It provides strategies for businesses to leverage this e-commerce wave in Southeast Asia and succeed, including understanding consumers' shopping behaviors, differentiating products and services online, and utilizing social media as a demand channel.
How to Improve Customer Loyalty in RetailMarketBridge
We all know that shoppers prefer a personalized experience based on their historical interactions with a Retailer (skeptical? 85% of shoppers say they want that!). So why do we fall short of delighting them with the experiences they're asking for? Get real strategies for gaining true customer loyalty
Communities for Cause, "Mobile Demand Generation meets TOMS Shoes"Gary Allhusen
This document summarizes a mobile commerce platform that connects consumers, merchants, and causes. It allows merchants to donate a percentage of sales to causes, who then promote the merchants to their supporters. The platform grew successful in a 2013 pilot in Orange County, with over 700 merchants, 200 causes, and 8000 transactions. It aims to expand across the US, projecting 55,000 merchants and 8.5 million transactions by 2015. Case studies show increased sales and donations for participating merchants and causes.
It's Time for E-Commerce to Grow: Developing an E-commerce Strategy & Managin...robusta
Digitization creates a wealth of opportunities for retailers and businesses to influence consumers, reinforce a persuasive value proposition, and provide customer experience to motivate repeated purchase. The question is are businesses leveraging digitization to grow their business and generate additional revenues?
Group 1 analyzed Walmart's business strategies and competitive advantages. They conducted a SWOT analysis identifying strengths like EDLP pricing and weaknesses like labor issues. Opportunities include improving online shopping while threats include competitors. Recommendations were to utilize customer data, improve online ordering, and launch an in-store rewards program. The timeline outlined enhancing the core business before expanding delivery services over 3 years.
The document discusses the challenges faced by brick-and-mortar retailers from the rise of e-commerce, such as discounts moving customers online and online retailers having more customer data. It proposes a mobile platform called SaleFee that would provide customers information about store inventory, sales, new arrivals, and reviews based on their location to help drive more foot traffic to physical stores. The business model for SaleFee is described as charging retailers commissions on purchases made after customers use the app to find product information.
2020: How consumers will select and what retailers need to doJerry J. Stam
This document discusses selection as the second step in the customer journey, focusing on combining digital experiences and physical stores for selection activities of customers towards 2020. It identifies key questions for customer journeys from a selection perspective and discusses requirements from a selection perspective, focusing on providing a differentiated experience through customer knowledge. It uses examples to show how different retailers are currently addressing selection through approaches like personalized recommendations, convenient selection tools, and social experiences. The document emphasizes the importance of preparing for selection in 2020 by focusing on the customer experience.
This document discusses key topics related to ecommerce excellence for consumer electronics and general merchandise retailers in the United States. It covers the shopper experience across channels, supplier/retailer relationships, and content requirements. The shopper journey now begins online for over 80% of purchases through online product research on mobile devices. Retailers must provide a seamless omnichannel experience to meet shopper demands. Both showrooming and webrooming are common practices as shoppers research online and make purchase decisions across channels. Content must be rich yet optimized for each channel to drive the best shopping experience.
9.5 E-Commerce Insights 2014 is based on 16 years of ecommerce experience of Matthew Scott CEO Strategy, Navada Group www.navadagroup.com where retailers need to focus on influencer, content, organic optimisation and story telling
9.5 E-Commerce Insights 2014 is based on 16 years of ecommerce experience of Matthew Scott CEO Strategy, Navada Group www.navadagroup.com where retailers need to focus on influencer, content, organic optimisation and story telling
The document outlines 8 steps for online retailers to follow customers' behaviors and maximize success on Black Friday and Cyber Monday. The steps include using social media as a shopping window, offering bigger discounts and coupons, engaging customers through newsletters and blog posts, providing live chat support, guiding gift purchases, ensuring a smooth checkout process, monitoring past campaigns, and using Magento extensions to power marketing campaigns and sales. The overall goal is to understand customers, keep them interested and involved, and enable convenient shopping to drive sales during the holiday period.
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2. RE-IMAGINATION OF RETAIL
Brick and mortar has been disrupted by online retailers who offer better price and selection
$1.2B online sales on Black Friday 2013, First decline in sales since 2009 in B&M - Comscore
2014-‐09-‐04
Yesterday Today
toocoomedia.com
2
3. RE-IMAGINATION OF ONLINE RETAIL
Just as the department store became the boutique, the same is happening online
Simple shopping carts such as Shopify are driving explosive growth in the mid market
2014-‐09-‐04
Today Tomorrow
toocoomedia.com
3
4. The barriers to entry of
e-commerce have been
removed.
2014-‐09-‐04
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4
BUT…
5. THE HARDEST PART OF ECOMMERCE
2014-‐09-‐04
Getting New Customers
- Acquisition
Keeping Existing Ones
- Churn
toocoomedia.com
5
6. REFERRALS – THE OLDEST TRICK IN THE BOOK
65% of new business comes from referrals New York Times
People are 4X more likely to buy when referred by a friend Nielsen
The LifeTime Value of a referral customer is 16% higher Wharton
83% of consumers are willing to refer—yet only 29% actually do Texas Tech
2014-‐09-‐04
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6
7. FOREWARDS
Crowd-source your marketing
turn customers into advocates
2014-‐09-‐04
Customers can Share their
experience with friends
Increase positive online
Word-of-Mouth
toocoomedia.com
7
Reward advocates
8. REFERRALS – MORE POWERFUL THAN EVER
2014-‐09-‐04
toocoomedia.com
8
2004
“1
to
6”
in
weeks
2014
“1
to
1000”
in
seconds
9. A HUGE MARKET OPPORTUNITY
E-commerce expected to double in %
share of all retail in the next 10 years
Explosion in mid market boutique
retailers
Shopify was the #3 online destination on
Cyber Monday 2013 behind Amazon,
and eBay
2014-‐09-‐04
10%
Of All Commerce
Will be Online
by 2015
$148 Million
$260+ Billion
E-commerce sales
Cyber Monday Sales
From
Social Media
In the US
toocoomedia.com
9
10. DIFFERENTIATORS
• Easiest to setup and use app in the market
“I just completed setup of an initial test campaign and the walkthrough is
incredibly simple, and one of the most user-friendly Shopify apps I’ve
encountered”
– Reddit User
• Integrated a/b testing
– Performance improvement over time
– Extend the longevity of your campiagn
• No blank page
– Campaign auto-generated from customer profile
2014-‐09-‐04
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10
11. TECHNICAL STUFF
2014-‐09-‐04
Consumer
Behaviour
E-‐Store
Profile
• Custom
Data
A / B Testing Engine
toocoomedia.com
11
Email Server
Consumer
/
Target
Profiling
Dynamic
Campaign
Building
Campaign
Broadcast
Intrinsic
MoGvator
• Persona
based
value
proposiGon
Extrinsic
MoGvator
• Coupons
• Geography
• Catalogue
size
• Market
VerGcal
Coupon / Rewards Engine
Dynamic Message Authoring
Other social
Facebook App networks
Data
Inputs