Google Plus and Facebook are two major social networks that businesses can use to connect with customers and boost their online presence. Google Plus focuses more on search engine optimization while Facebook is better for building community. This document provides information on setting up and optimizing profiles on Google My Business and Facebook to help businesses engage with customers and increase their visibility online.

2. Venly In The Berkshires
Google Plus and Facebook
For The Social Business

3. Introduction to Twitter
What Is Google Plus?
A social network and social layer for Google services
created and owned by Google.
Includes access to personal and business profiles,
groups/interest lists, videoconferencing, and
integration with other Google products
(YouTube, Gmail)
Demographics (2013 estimates)
● 540 million users
● 60% male, 25% female, 15% other/unknown

4. Introduction to Twitter
What Is Facebook?
A social networking service
● Subsidiaries include Instagram and WhatsApp
Includes access to personal and business profiles,
groups/interest lists, instant messaging, and
integration with other Google products
Demographics (2015 estimates)
● 1.44 billion users
● Fairly even gender divide
● 25-34 and 35-44 year olds largest age brackets

5. Introduction to Twitter
Is Google Plus a Failed Facebook?
No. Google Plus and Facebook offer different elements
for online business growth.
Google Plus = SEO, Facebook = Community

6. Introduction to Twitter
Google My Business
Google My Business: Google’s business pages
● Grew from Google Plus Local pages,
which still exist
● Formerly known as Google Places
Profile benefits:
● Search Engine Optimization
● Map feature
● Reviews
● Displays business information
● Free!

7. Introduction to Twitter
The Value of a Google My Business Page
Claiming your Google Plus Local page helps your
business to:
● Easily be found by new and returning
customers, both on the computer and on mobile
devices
● Add SEO-boosting keywords and valuable
information like business walkthroughs
● View insights on phone calls, direction
requests, and page traffic
● Rank higher in Google’s search results

8. Introduction to Twitter
How to Optimize Your Google My Business Page
● Announce events or new services
● Keep customers up to date with changes or
news about your business
● Engage with your community
● Share content from your website
● Ask for genuine reviews

9. Introduction to Twitter
How do I get started?
● Go to google.com/mybusiness
o Claim your business’s location from
Google Plus Local, or add business
o Pro tip: choose a Local or Service
page over a Brand page
● Optimize the page with:
o Logo and cover photo
o Images of your products or services
o Contact info and hours of operation
o A great business description

10. Introduction to Twitter
Before and After: Google My Business

11. Introduction to Twitter
Before and After: Google My Business

12. Introduction to Twitter
Let’s Take a Break
Questions and scheduling a time for you to go through
your business’s social score!

14. Introduction to Twitter
Why Is Facebook Important for Business?
Your audience is on it!
● 1.44 billion users
● Fairly even gender divide
● 25-34 and 35-44 year olds largest age brackets
A platform for building trust and strengthening
relationships
Generate connections and increase word of mouth
Gather insights about customers, making you more
efficient at marketing to them (lower marketing expenses)
Boost your SEO

15. Introduction to Twitter
Optimizing Your Business’s Facebook Page
Focus on engagement first
● Post useful information, including
photos, deals, and news to get people to
talk about your business
● Sharing community news and creating
interactive posts are another way to
encourage people to engage with your
page.

16. Introduction to Twitter
Optimizing Your Business’s Facebook Page
Make it easy for customers to find and
contact you
● Make sure your business’s name,
address, and phone number are
consistent with other sites
● Consider adding contact information to
hot-button posts
● Use Facebook’s Call to Action button

17. Introduction to Twitter
Optimizing Your Business’s Facebook Page
Be social!
● Share content from your other social
media accounts: photos from Instagram,
videos from YouTube or Vimeo, boards
from Pinterest, blog posts on Wordpress
or Tumblr
● Use @ mentions and hashtags
o @: Tag other pages in a post
o #: Index posts across the platform

18. Introduction to Twitter
Optimizing Your Business’s Facebook Page
Showcase your products and services
● Be as relatable as possible: show people
using your products and benefitting
from your services and show off new
inventory
● Customer testimonials work great, too!
Announce a restock alert
● Drives hype for desired, high-demand
products

19. Introduction to Twitter
Why Things Go Viral
Content should appeal to ethics, emotions, and logic
● In an empirical study, emotional arousement and
positivity predicted an article’s success [link]
● Amusing stories that were positive and arousing
were shared more than other articles (ditto casting a
negative event with a positive spin)
● Create social currency (memes and memetic events)
● Memory-inducing triggers (we share what we’re thinking
about - hence listicles)
● Quality of the story itself (“the more you see your story
as part of a broader narrative, the better’)

20. Introduction to Twitter
Case Study: NAPD
Why did this post go viral?
● Humorous, arouses emotions
● Creates social currency
● A high quality story
What other factors might’ve caused this
post to go viral?

21. Introduction to Twitter
Google Plus, Facebook, and Venly
● Optimize your presence on Google Plus and
Facebook with properly sized logo and header
images, contact information, and keyword rich
descriptions.
● Work one on one to find your audience on
Facebook, with advice on what posts to do,
hashtags to use, and content to create.
Schedule a free consult and social media assessment to learn how well your
business performs on all 10 social media channels.

22. Introduction to Twitter
Any Questions?
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