This document provides a comparative analysis of the tourism industries of Egypt and Turkey. Both countries have rich cultural and historical heritage that attracts millions of tourists annually. Egypt receives around 125 million tourists per year, while Turkey receives over 30 million. The tourism industries are economically important, making up large portions of each country's GDP and employment. While both countries have potential for further tourism growth, Egypt currently faces challenges from political unrest.
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Welcome to VENDS’ first Middle East Travel and Tourism Social Index – the most comprehensive study undertaken of each tourist board, national airline and leading hotel in the Middle East.
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This document provides an overview of four major hotel chains - Taj Hotels, ITC Hotels, Marriott, and Le Méridien. It discusses the founding and growth of each chain. Taj Hotels was founded in 1903 and now has 57 hotels across India. ITC Hotels was launched in 1975 and has over 100 hotels in more than 90 destinations. Marriott was founded in 1927 and now has over 3,150 properties worldwide. Le Méridien was established in 1972 and is now in over 50 countries. The document also outlines potential areas of research analysis for the hospitality sector, including global business management, marketing, quantitative techniques, accounting, information technology, economics, and research methodology.
Incredible India: An overview of the Indian tourism industry.Devas Agarwal
The document discusses India's growing tourism industry. It provides statistics showing increases in foreign tourist arrivals, tourism revenues, and the industry's contribution to GDP between 2010-2015. Government initiatives like e-visa schemes and visa on arrival have led to large growth. Key drivers of growth are increasing domestic tourism expenditures and a shift to domestic travelers accounting for most tourism revenues. The "Incredible India" marketing campaign has been very successful in promoting tourism and increasing India's brand value internationally.
Philippines Tourism Overview and Directions 2011 - 2016Janette Toral
Presented by Rolando Canizal, Director,
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The document discusses AU Financiers (India) Private Limited, a non-banking finance company registered with the Reserve Bank of India. It provides an overview of the company's history, operations, products and services, financial performance, targets, and departments. Key information includes growth in customers, assets, and net worth over time as well as details on vehicle financing, small business loans, and insurance products offered.
The document discusses tourism in various countries around the world including Pakistan. It provides statistics on international tourist arrivals and the economic contribution of tourism to GDP and employment in highly visited countries like France, the US, China, Spain, Italy and India. For Pakistan specifically, it outlines the history of tourism development, popular tourist destinations and the factors impacting tourism growth, including security concerns. It recommends improving tourism policies, infrastructure, awareness and training to further develop the tourism industry in Pakistan.
In 2009 the number of outbound tourists from Argentina was 4.9 million. However, the majority of them travelled to neighbouring countries, mostly Brazil and Chile. This fact is reflected by the statistics showing the most common choice for transportation: in 2009 38% of outbound tourists chose air travel and 46% opted for travelling on land.
The document discusses Greek tourism goals and targets towards 2020. It aims to boost Greece's competitiveness in tourism and demonstrate tourism's important role in the Greek economy. Key targets include becoming a top 10 global tourism destination, increasing tourism's direct and indirect GDP contribution to €50 billion, and creating over 1 million tourism-related jobs. It outlines strategies to improve infrastructure, attract investments, develop cultural and niche tourism markets, and strengthen international engagement to achieve these ambitious targets.
Vends Middle East Travel and Tourism Social Media Index - April 2016.Vends Media
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Comparative analysis of different hotels itc, marriott, hyatt n le meridienAnuj Diwakar
This document provides an overview of four major hotel chains - Taj Hotels, ITC Hotels, Marriott, and Le Méridien. It discusses the founding and growth of each chain. Taj Hotels was founded in 1903 and now has 57 hotels across India. ITC Hotels was launched in 1975 and has over 100 hotels in more than 90 destinations. Marriott was founded in 1927 and now has over 3,150 properties worldwide. Le Méridien was established in 1972 and is now in over 50 countries. The document also outlines potential areas of research analysis for the hospitality sector, including global business management, marketing, quantitative techniques, accounting, information technology, economics, and research methodology.
Incredible India: An overview of the Indian tourism industry.Devas Agarwal
The document discusses India's growing tourism industry. It provides statistics showing increases in foreign tourist arrivals, tourism revenues, and the industry's contribution to GDP between 2010-2015. Government initiatives like e-visa schemes and visa on arrival have led to large growth. Key drivers of growth are increasing domestic tourism expenditures and a shift to domestic travelers accounting for most tourism revenues. The "Incredible India" marketing campaign has been very successful in promoting tourism and increasing India's brand value internationally.
Philippines Tourism Overview and Directions 2011 - 2016Janette Toral
Presented by Rolando Canizal, Director,
Office of Tourism Planning, Research and Information Management, Department of Tourism last August 17, 2011 at the Hotel Sales and Marketing Association meeting. This presentation material is shared with the permission of Director Canizal.
A project report on financial statement analysisProjects Kart
The document discusses AU Financiers (India) Private Limited, a non-banking finance company registered with the Reserve Bank of India. It provides an overview of the company's history, operations, products and services, financial performance, targets, and departments. Key information includes growth in customers, assets, and net worth over time as well as details on vehicle financing, small business loans, and insurance products offered.
The document discusses tourism in various countries around the world including Pakistan. It provides statistics on international tourist arrivals and the economic contribution of tourism to GDP and employment in highly visited countries like France, the US, China, Spain, Italy and India. For Pakistan specifically, it outlines the history of tourism development, popular tourist destinations and the factors impacting tourism growth, including security concerns. It recommends improving tourism policies, infrastructure, awareness and training to further develop the tourism industry in Pakistan.
In 2009 the number of outbound tourists from Argentina was 4.9 million. However, the majority of them travelled to neighbouring countries, mostly Brazil and Chile. This fact is reflected by the statistics showing the most common choice for transportation: in 2009 38% of outbound tourists chose air travel and 46% opted for travelling on land.
The document discusses Greek tourism goals and targets towards 2020. It aims to boost Greece's competitiveness in tourism and demonstrate tourism's important role in the Greek economy. Key targets include becoming a top 10 global tourism destination, increasing tourism's direct and indirect GDP contribution to €50 billion, and creating over 1 million tourism-related jobs. It outlines strategies to improve infrastructure, attract investments, develop cultural and niche tourism markets, and strengthen international engagement to achieve these ambitious targets.
This presentation by Vahdettin Erta was made during the special address at the High-level Conference on Global and European Trends in Financial Education held on 22-23 May 2014 in Istanbul, which explored the role(s) of the private and not-for-profit sectors in financial education, financial literacy and innovation for young people and financial education for migrant workers and their families. Find out more at http://www.oecd.org/daf/fin/financial-education/2014-conference-global-european-trends-financial-education.htm
Ecuador has strategically positioned itself as an attractive country for 21st century investment and development through ethical and sustainable policies. Key points include:
1. Ecuador has implemented regulations that encourage efficient business while ensuring respect for people, nature, workers and society.
2. Reforms to the legal system and tax code have created fiscal stability and fair labor relations to incentivize investment.
3. Ecuador offers strategic location, diverse natural and cultural attractions, human talent, and market access, protected by legal incentives for private investment.
This document provides an overview of cultural and creative industries in Egypt. It notes that while Egypt has a rich cultural heritage, the contribution of cultural and creative industries to the economy remains modest due to a lack of official data and definition. Some key industries identified include crafts, design, publishing, and digital media. Exports of cultural and creative goods have increased in recent years, with art and crafts making up over half of such exports. The film industry has struggled with bureaucracy but digital distribution is now providing new opportunities. Cultural infrastructure includes 81 museums, 40 theaters, and 78 cinemas across the country.
Uruguay has seen increasing tourism in recent years, with visitor numbers rising from 1.8 million in 2006 to an estimated 2.4 million in 2010. Tourism accounts for approximately 6% of Uruguay's GDP and is focused around the coastal regions, Montevideo, and rural areas. The national sustainable tourism plan aims to make Uruguay an internationally recognized sustainable tourism destination through 2022. Hotels are a major part of Uruguay's tourism industry, with the majority concentrated in Montevideo and Punta del Este.
Uruguay has seen increasing tourism in recent years, with visitor numbers rising from 1.8 million in 2006 to an estimated 2.4 million in 2010. Tourism accounts for approximately 6% of Uruguay's GDP and is focused around the coastal regions, Montevideo, and colonial town of Colonia. The national sustainable tourism plan aims to establish Uruguay as an internationally recognized sustainable tourism destination through 2020. Real estate and hotel investments have increased in popular destinations like Punta del Este to accommodate growing tourism.
This document summarizes a study on worker remittances sent to nine countries from six major sending countries. The key findings are:
1. Latin America receives the most remittances, accounting for 31% of global flows.
2. Sending remittances through regulated financial institutions like banks has the lowest transfer costs. These institutions also sell other products to immigrants.
3. Sending costs to the nine countries studied are significantly lower than sending to Latin America, mainly due to greater bank involvement in money transfers.
The document summarizes key statistics related to research and higher education in Arab countries. It shows that on average, Arab countries spend 0.051% of GDP on research and development, significantly less than countries like Argentina and Singapore. Tunisia has the highest ratio of scientific publications per million people among Arab countries surveyed at 929, but this is still far below countries like Egypt and Jordan. Overall, Arab countries lag globally in measures of human development like life expectancy, education levels, and technology use according to UN data.
Economic Growth and Development in Ethiopiatutor2u
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Former Trade Minister of Indonesia H.E. Mr Gita Wirjawan delivered his Keynote Address on the second day of the 6th Asia Think Tank Summit organised by the Economic Research Institute for ASEAN and East Asia (ERIA) and the Think Tank and Civil Societies Program (TTCSP) of the University of Pennsylvania in Bali, Indonesia on 22 November 2018.
The document provides a final report on developing a strategy plan for the tourism sector in Gaziantep, Turkey. It includes an introduction and sections analyzing the Turkish tourism market, Gaziantep's tourism value chain, a SWOT analysis of Gaziantep's tourism sector, recommendations for marketing Gaziantep as a tourist destination, developing its unique selling proposition and offerings, improving transportation and connectivity, addressing competition and pricing issues, developing tourism infrastructure and human resources, and improving tourism policy and governance. The report was produced by a team from IBM and provides a comprehensive analysis and strategic recommendations to drive tourism growth in Gaziantep through a focus on developing its congress tourism sector.
An analysis of coffee stains militating sustainable tourism development in af...Alexander Decker
This document analyzes factors hindering sustainable tourism development in Africa. While Africa has many natural and artificial tourist attractions, tourism traffic to the region is low. The study found this is due to an unfavorable tourism environment in Africa characterized by political instability, negative perceptions, poor access, and diseases. These issues have depressed tourism activity. To realize Africa's potential, the study recommends implementing a universal visa regime, revising tourism pricing, enhancing air access, and financially supporting national tourism bodies.
The document provides an overview of the global and Turkish travel and tourism industry. It discusses Turkey's positioning in the global industry and notes that Turkey's tourism industry has grown faster than the global average. It also summarizes key statistics on tourism contributions to GDP and visitor arrivals for Turkey and other countries. Finally, it indicates that Turkey has become more competitive in travel and tourism as measured by its rising scores on the Travel & Tourism Competitive Index.
The hotel sector in Ethiopia has grown sharply in recent years, with tourist accommodations increasing and new hotels under construction. Hotel visitor numbers have risen from around 76,000 in 1989 to over 500,000 in 2011. The government aims to reach 1 million visitors by 2015. Ethiopia has a variety of attractions for tourists including history, culture, scenery, and wildlife. However, hotel investment remains low, accounting for only around 2% of bank loans in 2010-2011. The study examines trends in hotel demand and supply, investment, service quality, and access to financing to understand challenges and opportunities in the hotel sector.
International tourism is a major source of income for many countries. Some of the top countries for tourism include France, the United States, China, Spain, and Italy. These countries attract tens of millions of international visitors annually due to major attractions like Paris, New York City, the Great Wall of China, Barcelona, and Rome. Popular attractions include historic and cultural sites, natural landscapes, amusement parks, and cities with diverse activities. Tourism provides significant economic benefits through employment and foreign income.
This document discusses building an innovation economy in Peru. It outlines that while Peru has experienced strong economic growth in recent decades based on natural resources and open markets, it has not yet established the foundations for an innovation-driven economy. The document proposes that Peru must now focus on building innovative capacity, transitioning from microenterprises to innovation-based entrepreneurship, and harnessing the power of cluster-driven economic strategies. This will help Peru move to the next stage of economic development beyond its current resource-led growth model.
Rohit Talwar Presentation to twofour54 - Abu dDabi - 20 09 11 v2Rohit Talwar
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Analysis of Egypt as a potential market for foreign and home-grown industries in the next years. Entry modes for a foreign company to set itself into Egyptian market.
The document proposes a new development model for Greek tourism towards 2020. It aims to define tourism's leading role in the economy, highlight it as a government policy priority, and give specific development directions. The summary outlines key points from the proposal, including conducting research, workshops, and conferences to inform the model. It also summarizes factors affecting future tourism, visions for 2020, areas of intervention like supply management, and conclusions about tourism's economic and social potential through reforms.
Ethiopia is located in the Horn of Africa and has a long history as one of the oldest kingdoms in the world. Agriculture is the primary economic activity, contributing over 40% to GDP. Coffee is a major export crop. The population is over 88 million with over 80 ethnic groups and numerous local languages. Amharic is the most widely spoken language. While Ethiopia has experienced civil unrest and famine, the economy has grown in recent years with infrastructure development opportunities in agriculture, electricity, and IT. Maintaining cooperative relations with Egypt over shared water resources will be important for continued regional stability and investment.
GCC based funds are racking up their investments in Indian start-ups. Saudi based Public Investment Fund (PIF) has announced to invest USD 1 billion into the Reliance Jio platform rivaling Abu Dhabi Investment Authority (ADIA) that has also poured in a similar amount Jio.
The document discusses digital media trends in the Middle East and North Africa region. It notes that while digital media is still nascent compared to other regions, growth is expected to be rapid due to increasing internet and mobile penetration. Key advantages of digital media include low costs, access from anywhere, and ability for two-way interaction. Challenges include difficulties monetizing content and low levels of online shopping. The region shows high social media and news consumption online, especially via Facebook. However, digital advertising spending per capita remains well below global averages, representing a challenge for the industry.
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Comparison of online brand strength of leading asian tourism destinationsparitosh kashyap
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2. Comparative Analysis of Egyptian and Turkish Tourism Industry
The given report is a comparative analysis between the two biggest tourist destinations
from the Mediterranean region, Egypt and Turkey across qualitative as well as
quantitative frameworks. Both Turkey and Egypt are world famous tourist destinations
and share similarities across religious, cultural social and economical parameters.
Profiles as tourist destination
Egypt: Egypt also known as the cradle of civilization has got a strong and vibrant
tourism industry which employs 12% of the work force and receives around 125 Million
tourists every year (Dinar Standard, 2011). It has a wide range of tourist avenues such as
pyramids, phoenix and other magnificent monuments; exotic desserts, wild life parks
and sea beaches; shopping complexes and other life style centers and state of the art golf
courses. It provides a wide range of interesting activities such as sightseeing, dessert
safaris, golf tourism, cultural tourism, sea activities, cruising, adventure sports etc.
(Egypt. travel, 2011)
Turkey: Like Egypt, Turkey also has a very rich history and cultural heritage and is
considered as the melting point of various civilizations such as European, Arabic and
Central Asian. It is also blessed with range of tourist avenues such as; beautiful cities
like Istanbul, Antalya, Ankara etc; rugged landscapes, serene and calm sea beaches and
coastlines, exotic floras and faunas, heritage sites, museums, monuments and
archeological places etc. The range of activities at Turkey includes site seeing, adventure
sports, winter sports, golf, rafting, eco tourism, yachting, night life, cultural tourism,
shopping, Turkish bath, cuisines, conventions and wild life adventures etc.
(tourismturkey. org, 2011)
Demographic and Economic Indicators for 2010 (Euromonitor,
2011)
Paritosh Kashyap Page 2
3. Comparative Analysis of Egyptian and Turkish Tourism Industry
:
Parameters Egypt Turkey
Population 80 Million 73.7 Million
Real GDP Growth 5.3% 7.8%
Inflation 11.2% 8.6%
GDP (PPP) US $ 498 Billion US $ 1015 Billion
Annual Gross Income US $ 191 Billion US $ 644 Billion
Annual Disposable Income US $ 185 Billion US $ 544 Billion
GNI per Capita US $ 2070 US $ 8730
GDP Growth rate of Egypt and Turkey
The following figure compares the GDP growth rate of both, Egypt and Turkey
10
7.8
8 7.1 7.2
6 5.3
4.8 4.6 4.8
3.5
GDP Growth Rate
4
Egypt
2 0.9
Turkey
0
2007 2008 2009 2010 2011(Est)
-2
-4
-4.7
-6
Year
Social Indicators of Egypt and Turkey (Source: UNICEF)
Paritosh Kashyap Page 3
4. Comparative Analysis of Egyptian and Turkish Tourism Industry
Indicator Egypt Turkey
Adult Literacy Rate 66 % 89 %
Primary School Enrollment 94 % 95 %
Secondary School Enrollment 73 % 82 %
Phone Penetration 51 % 89 %
Internet Penetration 17 % 34 %
Population Growth Rate 2.1 % 1.5 %
Median Age 24.3 28.5
100% 94% 95%
89% 89%
90%
82%
80% 73%
70% 66%
60%
51% Egypt
50% Turkey
40% 34%
30%
17%
20%
10%
0%
Adult Literacy Primary School Secondary Phone Internet
Rate Enrollment School Penetration Penetration
Enrollment
Tourism industry in Egypt and Turkey
Egypt
Paritosh Kashyap Page 4
5. Comparative Analysis of Egyptian and Turkish Tourism Industry
Since ancient time Egypt has been a very popular tourist destination, attracting large
number of tourists from Europe, Middle East and Africa. The new era of tourism in
Egypt began in 1989-90, when many of the leading hotels were privatized, airline sector
was liberalized and the Egyptian govt. came up with some strong marketing campaigns.
Since then the industry has been moving with an accelerating pace, occasionally hit hard
by terrorism and political unrest. Last year out of the 125 Million tourists it had received,
Russia with 14 % had the highest share, followed by United Kingdom, Germany and
Italy. Though presently due to the political unrest the tourism industry has been
affected, but in the long run it is expected to have positive impact, owing to expected
political stability and transparency as well as more inflow of tourists from emerging
economies like China and India.
The following histogram shows the growth of tourism industry since 1989-90, for Egypt
The following figure shows growth of annual revenue from tourism, over the last 20
years
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6. Comparative Analysis of Egyptian and Turkish Tourism Industry
The following pie chart shows the percentage of 10 major countries, exporting tourist to
Egypt, in the year 2007 (values given in 000s)
Source of data: (Information development support center)
Egypt is primarily known for cultural tourism. Blessed with large number of Pharaonic,
Roman, Coptic and Islamic monuments and archaeological sites, it’s touted as a paradise
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7. Comparative Analysis of Egyptian and Turkish Tourism Industry
for culture tourists coming from various parts of the globe. The government of Egypt
along with the support of International Monetary Fund (IMF) and other international
organizations has made huge investments developing the tourism sector, a sector that
constitutes 40 percent of Egypt’s non commodity export and employees more than 2
Million people directly or indirectly. Though position enjoyed by cultural tourism is
unparallel, various other forms of tourism such as, spa, sports, dessert safari, sea,
adventure, eco , and convention tourism (business tourism) etc have been concomitantly
developed.
Turkey
Thanks to its rich History, wide range of exotic landscapes, beautiful beaches and
strategic position, tourism industry in Turkey had made noticeable growth in past few
years, better than many of its European counterparts. Turkey’s tourism sector took a
leap during the early 80s. In 1980, Turkey had mere 60, 000 beds and the tourism
industry constituted just 0.8% of the GDP. (Mahmut Zortuk, 2009). In 2009 with revenue
of around US $ 21 Billion it constituted 3.4% of the GDP and 20.8% of the export.
According World Tourism Organization, Turkey is ranked 7 th among the best tourists
destinations in the world and holds 9th position in terms of annual revenue from
tourism. (Sunday’s Zaman, 2011) Istanbul; the capital of two of the greatest civilizations
in the world, Byzantine and Ottoman civilizations; along with Antalya are the two
important focal point of Turkish tourism, comprising of 60% of the tourist intake.
Istanbul was the 3rd most visited city in Europe as on 2008, and was the cultural capital
of Europe in 2010. (Invest in Turkey, 2009)
The following columns shows the growth in inbound tourism in Turkey over the period
of time
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8. Comparative Analysis of Egyptian and Turkish Tourism Industry
Source of the data: Middle East and North Africa report, Istanbul Bulletin, Sunday
Zaman, Country studies, Central daylight time
The following figure shows growth of annual revenue from tourism, over the period of
years,
Source of data: Middle East and North Africa report, Istanbul Bulletin, Sunday Zaman,
Country studies, Central daylight time
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9. Comparative Analysis of Egyptian and Turkish Tourism Industry
In the near future tourism industry in Turkey is expected to grow further. Around 40%
of tourists come from, Russia, United Kingdom, Germany and Iran. Major tourist
attraction in turkey includes, archaeological sites, monuments, museums, beautiful
coastline with 314 beaches, rugged landscapes etc and major forms of tourism includes
cultural tourism, winter tourism, beach tourism etc. Other alternative forms of tourism
had been developed such as medical tourism, religious tourism and sports tourism.
Turkey has 14 golf courses, 20 skies and 40 marinas (as of 2008) and is emerging as
sports tourism destination. Similarly it is evolving as a medical tourism destination, with
a large number of medical tourists coming from Middle East region.
Comparison Egypt and Turkey on a “Nine Point” Analytical
frame work
The success of a tourist destination depends on a wide range of factors ranging from
places to visit, connectivity to political stability and infrastructure etc. In the given part
both the destinations will be judged on a set of nine parameters, with every parameter
having a specific weight age score, depending on the importance of the particular
parameter. In accordance to the competencies shown under individual parameters, both
the countries will be rated from 1 to 5, with 1 being lowest to 5 being highest. The
individual scores will be multiplied with the weight age score and their sum total over
all the nine parameters will be the final score for the individual states.
Parameters Weight age
Places to visit 9
Infrastructure 8
Safety 7
Cost 6
Strategic Location 5
Marketing 4
Climate 3
Social factors 2
Legal factors 1
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10. Comparative Analysis of Egyptian and Turkish Tourism Industry
• Places to visit: the success of any tourist destinations depends heavily on the
things it has to offer. In this regard both Egypt and Turkey has world class
tourist places adored by visitors. While Egypt has some most sought after
archaeological sites and monuments, along with beautiful beaches, exotic
desserts, spas, golf courses, convention centers Nile cruises etc; Turkey is also
endowed with archaeological sites, museums, monuments along with beaches,
springs, flora and fauna, sports and medical utilities, convention centers, exciting
night life etc. Hence both have been rated as 5.
• Infrastructure: Includes, hotels, resorts, roads, public transportation,
telecommunication, ICT (information and communication technologies),
convention centers etc and plays a significant role in the tourism industry by
ensuring comfortable and hassle free stay for the tourists. Turkey has around
one Million beds, 46 airports, and extensive road networks, it is ranked 55 in the
T&T business environment and infrastructure sub index, consisting of ,air
transport, ground transport, tourism, ICT, infra structure, tourism infra
structure. In the same index Egypt has a rank of 74. Based on their rankings, a
score of 3 and 2 had been given to Turkey and Egypt respectively.
• Safety: Is a major concern for the tourists as it has a huge psychological impact
on the mindset of visiting tourist. A perceived feeling of lack of safety may result
in avoidance of destinations. Both Egypt and Turkey have their own safety
concerns, with situations more serious in Egypt due to the current political
instability. There has been many attacks on tourists in both Turkey as well as
Egypt, resulting in high causalities, there by hitting the tourism business hard.
Along with fundamentalism, Turkey also struggles hard with Kurdish uprising
in the South, which had occasionally targeted tourists. Based on these safety
concerns a low score of 2 had been decided for Turkey. It has been further
revised to 1 in case of Egypt, in view of the political, which resulted in one
Million tourists leaving the place.
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11. Comparative Analysis of Egyptian and Turkish Tourism Industry
• Cost: Both Egypt and Turkey are comparatively cost effective in comparison to
many of its counterparts in Europe. Egypt is one of the low cost tourist
destinations where the cost of travelling is 20 % of the United Kingdom. Cairo its
largest city has a rank of 224, in terms of cost of living among 276 places in the
world. According to an estimation by budgetyourtrip.com; average daily travel
in Egypt, which includes accommodation, food, water, local transportation etc
could cost around US $ 33.5; souvenirs could cost around US $ 100 and daily
travel and cruise trips can cost around US $ 30. In case of Turkey values for the
same will be US $, 47, 8 and 55 respectively. Cost of daily travelling can cost US
$, 200, 164, 77 and 51 in United Kingdom, USA, Mexico and Thailand
respectively. Hence for cost, on a scale of 5 a score of 5 has been given to Egypt
where as 4 has been given to Turkey.
• Strategic Location: Turkey is strategically placed between the cross roads of
Europe, Middle East and Central Asia. Similarly Egypt, situated in North Africa
is at a distance of mere four hours from Europe and is at the door steps of Middle
East. For both of them, their strategic locations have played pivotal role in their
tourism industry. In the given parameter a score of 5 had been awarded to both.
• Marketing: Due to the fact that tourism plays a very pivotal role in their
individual economies, both Egypt and Turkey intend to take strong initiatives in
marketing their destinations. Ministry of tourism and culture in Turkey has an
ambitious plan of achieving 50 Million tourists and US $ 40 Billion as revenue by
2023, as a result of which it has offices all across the world undertaking strong
marketing initiatives.
In spite of this, marketing expenditures are believed to be low in comparison to
some of the heavily marketed destinations like Spain, UAE etc. The same holds
true for Egypt, though it has its own tourism ministry with a fix budget allocated
for marketing, a lot more could be done. In case of both Turkey as well as Egypt
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