2. Ethical Integrity
Employees actually appreciate this clarity.
They don’t worry that their employers
suspect they can be bought for the price
of a drink; rather, they use the rules
(usually with some humor!) to stop the
situation from becoming awkward before
it starts. True or False?
3. Ethical Integrity
Given being put in a situation, where does
your Ethical integrity in dealing with
vendors stop?
4. Most government entities and organizations
that have government contracts operate
under a zero-acceptance policy.
If your company strategy does permit the
acceptance of gifts, make sure it clearly
cites the maximum dollar value that can be
accepted.
5. Discussion Scenario
An office supply vendor has offered you free
tickets to a concert and you’re dying to go.
All you have to do is throw a little work her
way, which you would probably do anyway.
No one would ever know; these purchases
are “below the radar” of any one else.
Is it okay to accept the tickets?
6. Once you cross the no-gifts-from-vendors
line, you are sliding down a slippery slope.
8. Qualify who can go where, and for what
purpose. These “fam” trips can include
everything from free rooms, complimentary
golf/spa visits, and countless other luxuries
meant to woo decision makers. All of these
appear ethically vague and questionable.
You need to decide upfront whether you or
the company is permitted to keep the
reward points and frequent flier miles.
9. Question.
Your company is paying for supplies from
Rona for office renovations. You are using
the corporate credit cards.
Do you use your airmiles or other point
collection card?
Discuss
10. Vendor Ethics Audit
1) Would I feel uncomfortable explaining my
actions to my boss, the CEO, or the media?
12. Vendor Ethics Audit
3) Could my behavior appear unfair and/or
seem to undermine the effectiveness of my
work?
13. Vendor Ethics Audit
4) Has my ability to make an impartial and
objective decision been compromised or
forced to be biased in anyway?
14. And the real zinger:
Would I feel uncomfortable accepting this
gift and not giving the giver my business?
15. Integrity is not a conditional word. It doesn’t
blow in the wind or change with the
weather. It is your inner image of yourself,
and if you look in there and see a [wo]man
who won’t cheat, then you know [s]he
never will.
—John D. MacDonald, American novelist
16. Privacy
The grocer who provides information about
grocery purchases to vendors of magazine
subscriptions or information brokers like
Seisint and Axciom is responsible not only
for breaches of norms of appropriateness
but also norms of flow.
Agree or Disagree ?
17. Many unanswered legal questions about
behavioral advertising remain.
Behavioral advertising has the potential to
improve sales and the consumer experience
significantly, but it is still an under-
researched area (Yan et al., 2009)
18. Concepts
Behavioral Advertising: A method for
targeting advertising to individuals based
on their actions.
Behavioral Profile: A profile of an
individual’s actions, interests, and
demographics that can be used to tailor
advertisements.
19. Concepts
Cookie: A small file stored on a computer,
or other web-browsing device, that can be
used to identify returning users or store
web browsing session information such as
items stored in an online shopping cart.
20. Concepts
Deep Packet Inspection (DPI): Any
method of Internet routing or network
management that involves using
information in the packet payload instead
of or in addition to the information in the
packet header.
21. Concepts
Local Shared Object (LSO): A small piece
of information stored on a machine
through Adobe Flash Player that can be
used to identify a returning user or store
web browsing session information such as
the score on a flash-based game.
22. Concepts
Web Bug: An image file loaded included
on a web page or in an email for the sole
purpose of tracking who loaded it an when
it was loaded.
23. Data Collection
Air Miles
Costco
Book Stores
Itunes
Basically any membership company or website that
offers discounts and special member benefits.
