This document outlines the sections and content of a business plan format. It includes sections for the executive summary, background, marketing, operations, and finance. The background section provides details on the company profile, business goals, and management. Marketing covers market research, analysis, and strategy. Operations addresses legal/licensing, premises, equipment, production, and risks. Finance includes financial projections, assumptions, and key performance indicators. The document provides guidance on the key information to include in each section to comprehensively capture the business concept, strategy, and viability.

1. TECHNOPRENEURSHIP
MPU3232
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University Kuala Lumpur Business School
BUSINESS PLAN - FORMAT
June2015 Semester

2. Section 1 Executive Summary
1.1 Business Ideas & goals
1.2 Marketing
1.3 Operations
1.4 Finance
Section 2 Background
2.1 Company Profile
2.2 Business goals of the project
2.3 Management Profile
Section 3 Marketing
3.1 Market Research
3.2 Market Analysis
3.3 Market plan (4Ps)
3.4 Evaluation of Marketing
Section 4 Operations
4.1 Legal & licensing technology
4.2 Business premises
4.3 Equipment (existing & new)
4.4 Production process
4.5 Quality control
4.6 Risks & contingency
Section 5 Finance
5.1 Financial assumption, Milestones & Information
5.2 Sales, cash flow, B/S, P&L, Ratios

3. Section 1 Executive Summary
1.1 Business Ideas & Goals
1.2 Marketing
1.3 Operations
1.4 Finance
Highlight the key points of your proposal & Business (Do not explain the terms)

4. Section 2 Background
2.1 Company Profile
2.2 Business goals of the project
2.3 Management Profile
Company: name, type of company, capital structure
registration & operating license
business addresses
briefly what the company does
other key information
Shareholders: name & individual particulars
equity stake
other particulars
Assets & Liabilities: outline major assets/liabilities, worth and other particulars
Philosophy: vision & mission (what it intends to become and how it
will be achieved)
internal value system
the value creation for customers & stakeholders
2.1

5. Section 2 Background
2.1 Company Profile
2.2 Business goals of the project
2.3 Management Profile
Product & Service: describe the new business & the business model used
identify & explain market demands
why customers will buy (use) it
feasibility of the business ( now and in the future)
Innovation: Is it process? Product? (Explain)
current situation and future development (base on research)
Feasibility: estimate anticipated profits
explain how the business is sustainable over next few years
Technology: describe the technology application to the business
in-house capacity and capability or outsource activities
cost and implementation issues that needs explanation
copyrights, IP, technology transfer issues if applicable
2.2

6. Section 2 Background
2.1 Company Profile
2.2 Business goals of the project
2.3 Management Profile
Directors and Senior staff: name, profile, experiences, responsibilities
Organization: organization structure
initial staffing structure and duties
functional grouping
employee work-force set up & distribution
staff capabilities
current cost structure
future manpower projections
professional advisers (if any) which are contracted to assist
insurance & compensation schemes which company takes
Shareholder exit liquidation of equity interest due to exit of shareholders
strategy: method of valuation and disposal
2.3

7. Section 3 Marketing
3.1 Market Research
3.2 Market Analysis
3.3 Market Plan (4P+2P+2C+2S)
3.4 Evaluation of Marketing
Overall industry development to date (local & overseas)
Extracts and summaries of any literature research, if any
Explain Customer requirements and current trends
Company’s Segment & Target market – profile, current, future customers
Benefits and value added proposition to your customers
Business partners – in what capacity, their background & credibility
Business competitors
SWOT analysis of your business, competitors
Seasonality issues in terms of demand patterns
3.1 Market Research
3.2 Market Analysis
3.3 Market Plan (4P+2P+2C+2S)
3.4 Evaluation of Marketing
3.1
3.2

8. Section 3 Marketing
3.1 Market Research
3.2 Market Analysis
3.3 Market Plan (4P+2P+2C+2S)
3.4 Evaluation of Marketing
Marketing strategy, approach and activities
Product strategy, approach and activities
Sales strategy, approach and activities , Sales Projection
Pricing Strategy , approach and activities
Product distribution channels
Technology Business Model
3.1 Market Research
3.2 Market Analysis
3.3 Market Plan (4P+2P+2C+2S)
3.4 Evaluation of Marketing
When and what will be used to check marketing effectiveness
What are the medium to long term marketing goals and activities in future
3.3
3.4

9. Section 4 Operations
4.1 Legal & licensing of technology
4.2 Business Premises
4.3 Equipment (existing & new)
4.4 Production Process
4.5 Quality Control
4.6 Risks & contingency
4.1 Legal & licensing of technology
4.2 Business Premises
4.3 Equipment (existing & new)
4.4 Production Process
4.5 Quality Control
4.6 Risks & contingency
Business and operating license requirement from authorities
Any use of license or patented technology, software, copyright etc., if applicable
Insurance (e.g. professional indemnity, director liability, worker compensation)
Project location – existing & future
Area & Land status where business is will operate i.e. existing, new
Status of property – (office & buildings) own or lease
Factory buildings & status - existing or to be built in future
4.1
4.2

10. Section 4 Operations
4.1 Legal & licensing of technology
4.2 Business Premises
4.3 Equipment (existing & new)
4.4 Production Process
4.5 Quality Control
4.6 Risks & contingency
4.1 Legal & licensing of technology
4.2 Business Premises
4.3 Equipment (existing & new)
4.4 Production Process
4.5 Quality Control
4.6 Risks & contingency
Existing or new machinery, vehicle, office equipment
Specify the type, numbers, capacity, % usage, price, financing options
Proposed suppliers of equipment including pricing comparisons, supplier evaluation
Detail costs of existing and new equipment
Production process planning , Design Layout
Current and projected capacity planning i.e. % usage, project quantity
Material requisition planning - raw materials used i.e. type, quantity, price, supplier
Supply Chain & Operations Cost
4.4
4.3

11. Section 4 Operations
4.1 Legal & licensing of technology
4.2 Business Premises
4.3 Equipment (existing & new)
4.4 Production Process
4.5 Quality Control
4.6 Risks & contingency
4.1 Legal & licensing of technology
4.2 Business Premises
4.3 Equipment (existing & new)
4.4 Production Process
4.5 Quality Control
4.6 Risks & contingency
Desired procedures to comply with – Internal & External requirement
Certification – ISO & TQM processes that the business will aim to achieve
Technology innovation and Technology transfer arrangements, if any
Critical risks facing this business for e.g. labor shortage, slow business,
competitor strategy, materials supply, financial obligations, climatic change etc.
Strategies on how to deal with the above risks
4.6
4.5

12. Section 5 Finance
5.1 Financial assumption, Milestone, I
Information
5.2 Sales, cash flow, B/S, P&L, Ratios
5.1 Financial assumption, Milestone,
Information
5.2 Sales, cash flow, B/S, P&L, Ratios
P&L Projections & Cash flow – at least 2-3 years
Performance Balance Sheet – at least 2-3 years
Capital Requirements & Expenditure
Detail Sales breakdown
Start up costs (including working capital)
R&D Expenditure
Past financial performance, if any
Key Milestones – Key Activities, and schedules (Gantt Chart)
Explain key financial Ratios
Financial risk and ways to overcome
Financial planning - how revenue and expenditure is derived
Sources of capital funds of financing of the business
Sustainability i.e. future sources of funds
Investor expectation
5.2
5.1