Raymonds | Varun Daahal
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- Raymond was incorporated in 1925 as a leading woolen textile business in India and launched its woolen worsted suiting range in 1957, which became its flagship product. - Its "Complete Man" advertising campaign in the early 2000s focused on portraying an aspiring male wearing the brand and creating emotional connections, which gave it a competitive advantage. - However, some feel the campaign lost its effectiveness over time as it seemed to shift away from emotions and explore similar themes as competitors.
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This presentation provides an overview of Raymond Group, a large Indian textiles and retail company. It introduces the company's history since 1925 and its segments. It also profiles the CEO and Chairman, Gautam Singhania, who joined the family business in 1986 and became Chairman in 2000. The presentation describes Raymond's expansion from 1925 to 2013 and lists its group companies, joint ventures, brands, management structure, areas of business including 650 retail stores, and plant locations in India. It concludes with a section on innovation and media innovation through a partnership with an electronics retail chain.
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Jade Blue is a luxury menswear retail chain established in 1981 with 111,754 square feet of retail space across 13 cities in India. It carries a breadth of exclusive international and Indian brands. With a focus on quality and customer satisfaction, Jade Blue has established itself as a leader in the luxury menswear market. It aims to be a pioneer in clothing innovation and defining quality styles through its diverse product range and brand portfolio.
Dynamics of Brand Personality
Brand personality refers to human traits associated with a brand through symbols and customer experience. It differentiates brands and offers competitive advantage. David Ogilvy created some of the earliest and most successful brand personalities through campaigns that portrayed brands as likable people. Brand personality demonstrates a brand's passion, expertise, and values to connect with customers on a deeper level.
MADURA GARMENTS
Madura Garments entered the kidswear market in 2008 by extending its brands like Allen Solly, Peter England, and Esprit. It aimed to become a specialty retail outlet catering to apparel needs of the entire family. While the kidswear market was large and growing, it was dominated by unorganized players and brands like Gini & Jony and Lilliput that had a strong national presence. Madura Garments faced challenges in garnering market share and competing with other established players in the kidswear segment.
MADURA GARMENTS
Madura Garments entered the kidswear market in 2008 by extending its brands like Allen Solly, Peter England, and Esprit. It aimed to become a specialty retail outlet catering to apparel needs of the entire family. While the kidswear market was large and growing, it was dominated by unorganized players and brands like Gini & Jony and Lilliput that had a strong national presence. Madura Garments faced challenges in garnering market share and competing with other established players in the kidswear segment.
Raymond Cover Story
The document summarizes Sanjay Behl's strategy to transform Raymond from a traditional suiting manufacturer to a modern fashion retailer. Some key points:
- Behl joined Raymond in 2013 to modernize the 90-year old brand and make it relevant to younger consumers.
- His vision is to transform Raymond into a cutting-edge men's fashion and retail brand in India and globally by 2020. This involves moving from a product-focused to a full-wardrobe solutions organization.
- Over the last 3 years, Behl has restructured the organization, hired new leadership, expanded retail operations, renovated brands, and integrated digital systems across the business to drive this transformation.
Blossom inners
Case Study of Blossom Inner for the course of Corporate Communication, during Master in International Communication at the Hague University of Applied Sciences
Brand extension by bhawani nandan prasad mba, iim calcutta
The document discusses brand extension strategies used by the clothing brand Park Avenue. It began as a men's clothing brand and later launched a women's line called Park Avenue Woman. It has also extended into accessories like ties and belts and men's toiletries like soap and deodorant. The analysis found that these extensions maintained the brand's values of being premium, stylish, and targeting young professionals. Some risks of brand extension include diluting the original brand image if extensions do not live up to expectations or cannibalizing existing product sales. The strategy can be effective if extensions augment the core brand proposition and provide a complete solution for consumers.
Brand extension by bhawani nandan prasad mba, iim calcutta
The document discusses brand extension strategies used by the clothing brand Park Avenue. It began as a men's clothing brand and later launched a women's line called Park Avenue Woman. It has also extended into accessories like ties and belts and men's toiletries like soap and deodorant. The analysis found that these extensions maintained the brand's values of being premium, stylish, and targeting young professionals. Some risks of brand extension include diluting the original brand image if extensions do not live up to expectations or cannibalizing existing product sales. The strategy can be effective if extensions augment the core brand proposition and provide a complete solution for customers.
amante SLIM 10.2014
The document provides information about the history and operations of the amanté lingerie brand in Sri Lanka. Some key points:
- Amanté was launched in Sri Lanka in 2012 by MAS Holdings, a large South Asian apparel manufacturer, seeing potential for growth in the post-war Sri Lankan retail market.
- The brand positioned itself as a premium lingerie brand with international styling adapted to local preferences. It has differentiated itself through frequent new fashion collections and in-store consultants.
- Amanté has over 60 outlets across Sri Lanka and won the Best New Entrant Silver Award at the 2014 SLIM Brand Excellence awards. It aims to widen its customer base and improve on
Kate spade case study
Kate Spade started as a fashion brand in the 1990s by Kate Brosnahan and her husband Andy Spade. They saw an opportunity in the women's accessories market that lacked stylish, practical handbags. Their mission was to create fashionable but not trendy bags. Initially they developed sketches for 6 bags and Kate oversaw production while Andy helped with marketing on nights and weekends. By 1996, Andy became president and creative director as the brand grew. Kate Spade's success in its first decade was due to expanding their talent pool, growing their product lines, and opening stores in fashionable areas domestically and internationally.
How a good brand grows your business
The document discusses the importance of branding for business longevity and success. It notes that consumers are bombarded with hundreds of marketing messages daily and their tastes are changing. Effective branding can differentiate a brand and develop a unique personality that cannot be copied. The document also discusses developing a strong value proposition for a brand that combines functional, emotional and self-expressive benefits. It emphasizes the need for brands to stay relevant by understanding consumers and adopting a consumer-driven approach.
Abercrombie and Fitch Brand Management
- Abercrombie & Fitch was established in 1892 as a sporting goods store and evolved into a clothing retailer
- It operates stores under brands like Abercrombie & Fitch, Hollister, and Gilly Hicks targeted at teenagers and young adults
- In recent years, the company has faced criticism and lawsuits over exclusionary hiring practices and marketing, and seen declining profits as its brand has lost relevance for many consumers
Raoul & Massimo Dutti Brand Comparison and Analysis Report
Marketing Group Project. Brand Analysis Report, 2011.
Group Members Names on Cover page.
Year 1 BA(Hons) Degree Fashion Media & Industries Course (Fashion Marketing and Management Specialism) LASALLE College of the Arts. 2011.
Monitoring Brand Assets by Promise Consulting Inc (http://promiseconsultingin...
Presentation of a Methodology in Market Research and Brand Management: Use modelization to enhance your brand ROI.
Industry project _ Zivame Amit katyayan
Zivame, Clovia, and PrettySecrets are direct competitors in the women's innerwear industry in India. Zivame was founded in 2011 and focuses on premium brands, Clovia was founded in 2012 and targets lower-tier markets better than Zivame, and PrettySecrets was founded in 2005 but launched online in 2012. While Zivame gets 50-60% of margins from private labels, Clovia has been expanding its offline presence through airport shops. PrettySecrets already has 19 stores across 10 states. The companies target different age groups and cities as they continue to expand their product categories and distribution models.
Young Marketers Elite 4 | Brand Positioning | Công Dũng - Hoàng Yến - Qu...
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Brand management
The document discusses various aspects of building strong brands. It defines what a brand is and explains that brands are built over time based on consumer perceptions, expectations and experiences with products or services. A strong brand is described as being relevant, consistent, sustainable, credible, inspirational, appealing and properly positioned. It also emphasizes the importance of brands being unique and consistent in delivering what they promise to build trust among consumers. Various elements that make up a strong brand like name, logo, slogan are also highlighted.
Reports
- Teejays was a pioneering Pakistani designer who helped establish fashion as an industry in Pakistan in the 1970s through his work on television dramas.
- The report discusses how Teejays feels today's designers have not changed the country's look and should focus on erasing boundaries rather than creating them.
- It also discusses Teejays' plans to return to the fashion industry soon with a new vision.
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Raymonds | Varun Daahal
- 1. RAYMOND CASE Varun Daahal (MD8017) * All the data is collected from Internet. I don't hold any ownership. Analysis is purely based on my understanding and perception
- 11. G e E k
- 12. VIBRANT ENERGETIC INNOVATIVE AGGRESSIVE
- 13. Positive Joy & Fun Lively
- 15. RETAIN POSITION : DEFINING BRAND PORTFOLIO
- 18. THANK YOU !
Editor's Notes
- * All the data is collected from Internet. I don't hold any ownership. Analysis is purely based on my understanding and perception