This document summarizes an internet marketing presentation about various viral videos. It discusses why internet marketing is important given the reach of the internet. It provides statistics on internet use in Canada and an overview of viral video topics covered in a blog. It also reviews the blog's metrics and performance and provides recommendations for improving internet marketing strategies through better use of tools like blogs, social media, SEO, PPC ads and email marketing.

1. Internet MarketingVarious Viral VideosPresentation completed by:Michael MaccaronePaolo SantosApril 25, 2011http://variousviralvideos.blogspot.com

2. PerspectiveWhy is internet marketing so important?The internet is a new and unstoppable trendYou will lose valuable customers without an online presencePeople tend to use the internet as a resource to search for goods and services

3. Reasons why internet marketing is a viable toolOnline marketing is a fairly cheap form of advertisingThe reach is much greaterYou can provide customers with a wealth of informationMany creative and efficient ways to advertise onlineThe internet is here to stay why not use it to your advantage?

4. Percentage of Canadians using the Internet

5. Frequency of Canadian internet use

6. Overview

7. Why the topic was selected?Both partners had an interest in the topicFun ideaLots of fun content availableInteresting and entertaining events and news

8. Persona

9. Blog Post ListChicago weatherman freaks out at thunderstormTexas ain’t so hot, is it?Chrysler EminemSuperbowl commercialSuper bowl Doritos commercialSpectacular wrong way crashUnusual RobberyThe shaving helmetTrick shot quarterbackFootage of tribe that has never contacted outside worldPick up truck crashesMall food court proposal failEscalator malfunctionDirty NHL hit stirs uproar among fansFail compilation February 2011Cat predicts Japan earthquakeCharlie Sheen surprise appearance on Jimmy KimmelMeet Ray, the Canadian redneckMarch fail compilationDash cam police shooting6 second video, 2.5 million views

10. Google Analytics

11. Visitor, Site Overview and Goal Conversions

12. Performance Review

13. Ice RocketHits and Visits

14. Ice Rocket Rank History

15. Ice Rocket Daily Rank Trend

16. Business ReviewKey LearningsBlog:How to write a blogHow to create a blogger accountHow to track metrics of blogHow to create a blogNo content, No viewsMore news = More visitsLayout is a key process, clean and simple, easy to read, good topics = good traffic

17. Key LearningsFacebookGreat advertising toolHas the ability to drive trafficThe more posts about your = topic the more feedbackMore posts = higher traffic volumeGreat way to reach any or all

18. Key LearningsTwitterGreat marketing toolNew and innovative way to get your message to the massesAmazing ability to drive traffic

19. Indicated ActionsBetter use of twitter would of resulted in better metric resultsUpdating content on a daily basis would help drive traffic because people would constantly be on the lookout for new postsThe internet never sleeps so constant posts are required to stay fresh and up to dateBetter use of face book would of resulted in better metrics

20. RecommendationsWebsiteWe plan on hosting our own websiteWith our own website we will be able to monetize PPC ads

21. RecommendationsBlogPictures on websiteSEO optimization Google adsense

22. RecommendationsSEOChanging titles for SEO (unique)Remove repetitive wordingFirst sentence should include words from titleAdd labels to each post

23. RecommendationsPPCText ads

24. RecommendationsPPCKeywords/CPC

25. RecommendationsDisplayDisplay Ads

26. RecommendationsDisplayDouble Click Ad Planner

27. RecommendationsSocial MediaTwitter account linked to website/blogFacebook page linked to blog/websitesYouTube channel to display videosStumble Upon

28. RecommendationsAffiliate MarketingAffiliate marketing does not apply to our blog

29. RecommendationsPR

30. RecommendationsEmail Marketing

31. RecommendationsMobile MarketingDon’t intend on using mobile marketingScan QR codes to access blog without long URLSend mass text messages

32. RationaleWhat we wont use was already covered in the recommendationsMobile MarketingAffiliate Marketing

33. The EndThanks for listening to our presentation!