Mo Jessa, president of Earls Kitchen + Bar, outlines challenges of declining employee engagement and guest counts. To address this, Earls implemented a 3-pronged approach: 1) operationalize their company culture through displays and videos, 2) mobilize leadership commitments through measurement and development programs, and 3) source hospitality leaders and promote their employer brand. These efforts increased retention by 15%, reduced costs by over $1 million, and grew guest counts and social media advocacy. Earls plans further expansion across North America to 77 stores.