Jamie Naughton is an employee engagement strategist who worked at Zappos for over 6 years in human resources, engagement, and operations. She discusses how Delivering Happiness started as a book about Zappos' culture that became a bestseller, then expanded into a movement. Zappos prioritizes building a strong company culture through carefully defining core values, committing to transparency, focusing on relationships and personal connections, and hiring employees who align with creating a fun work environment dedicated to excellent customer service.