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Based on the study conducted by Hervé Mathe, Xavier Pavie, and Marwyn O’Keeffe,
ESSEC-Sodexo Chair in Innovation and Quality of Daily Life.
Valuing People to Create Value:
Executive Summary No. 1 / February 2011
An Innovative Approach
to Leveraging Motivation at Work
In late 2009, the Sodexo Group and ESSEC
formed a partnership to advance research on
the quality of daily life, and in early 2010,
they established the Sodexo-ESSEC Chair
in Innovation and Quality of Daily Life to
drive research initiatives. Initial exploration
of quality of life issues involved a review of
existing academic and business documentation
to identify prominent and emerging trends
associated with the quality of daily life.
The studies sponsored by the Chair should
provide insight as to how services in this area
should evolve, and ESSEC’s international and
multi-disciplinary approach offers the perfect
complement to program goals.
Economists have focused on evaluating the
quality of daily life for over two decades.
However, this has often been reduced to well-
being or happiness indexes used to complete
GDP measurements, which countries still
consider to be the sole indicator of economic
development. Yet quality of daily life is
also a micro-economic issue. As business
organizations continue to strive to boost
performance, they are increasingly focusing
on how to enhance the work environment
to create a better work experience. Today’s
world is decidedly service-oriented, so
everyone is concerned with the following
types of questions. How can we leverage
people’s daily travel time in positive ways?
How can we improve hospital and retirement
home experiences? How can we improve
the environment in academic institutions to
facilitate and improve learning? With these
kinds of contemporary issues in mind, the
Sodexo-ESSEC Chair offers an opportunity to
reflect, discuss, and build ideas and solutions
to truly improve the quality of daily life. Both
the economic and the sociological perspectives
are essential to pursue this goal.
As part of the initial phase of investigation,
the principal levers of motivation at work
were identified, both from the examination of
existing academic research, as well as from the
analysis of exemplary corporate experiences in
this domain. The main issues explored in the
study were: the explanation of the fundamental
characteristics of motivation in the workplace;
the analysis of the sources of individual and
collective motivation, and the different levers
available to organizations to increase the
motivation of their workforce. This study is
summarized in the following report.
Editorial
Professor Hervé Mathe, Ph. D.
Director, ESSEC ISIS (Institute for Service Innovation and Strategy)
ESSEC-Sodexo Innovation and Quality of Daily Life Chair Holder
03
Abstract of the study Valuing People
to Create Value: An Innovative
Approach to Leveraging Motivation
at Work, by Professor Hervé Mathe,
senior researcher Xavier Pavie and
researcher Marwyn O’Keeffe, the
ESSEC-Sodexo Chair in Innovation and
Quality of Daily Life, 2010. This study
will be published by World Scientific
Publishing: Singapore, 2011.
Based on the exploration of theories and practices related to motivation at work,
the study Valuing People to Create Value: An Innovative Approach to Leveraging
Motivation at Work offers considerable insight on the issue and highlights the
relationship between motivation and organizational success. Combining academic
and practical exploration of the topic, this first study has generated a new definition
of motivation at work as well as an original model composed of universal drivers of
motivation. It allows organizations to develop well-targeted initiatives to inspire long
term motivation within their workforce.
Motivate
to create
value
S
ince the 1960s, academic management
research has recognized the significance of
the human factor—and more specifically, of
individual motivation—in business success. Now,
as global enterprises face growing challenges,
worker motivation has become even more critical
of an issue and an organizational priority.
Companies find ways to ensure competitiveness
in the globalized marketplace while also
responding to employees’ quest for meaning
and demonstrating social and environmental
responsibility. Dealing with all of these
challenges and even leveraging them for growth
means requires people who are deeply committed
to organizational success and who are willing
to contribute their best. In short, companies
need motivated people. Yet motivation cannot
be commanded; it must be fostered. The study
sponsored by the Sodexo Institute for the Quality
of Daily Life goes to the heart of where motivation
comes from and reveals how to leverage this
complex yet essential factor to help drive business
success.
What is
Motivation at Work?
this is a complex concept. Continually
changing, it stems from the connection
between individual needs and desires
and organizational goals. It is a subtle
concept rooted in trust that is very much
dependent on an organizational capacity
for personalization.
Motivation, a Major
Driver of Performance
It is directly responsible for the flexibility
and creativity on which modern
organizations depend to distinguish
themselves in today’s hypercompetitive,
complex, international business scene.
9 Levers to Foster
Motivation at Work
How can companies inspire and sustain
motivation at work? This study presents
nine levers in a motivation spectrum
drawn from academic research and best
practices from reputed international
organizations.
Key Ideas
p. 04
p. 06
p. 08
The word “motivation” is a derivative of the Latin word movere or “movement”.
Literally speaking, “motivate” therefore means “to stimulate toward action”.
Defining motivation
At the beginning of Valuing People to Create Value, two definitions
drawn from the study are provided to prevent ambiguity about the
term “motivation”.
• Motivationisdefinedasaninternalenergystimulatedbythedriveto
attain goals to satisfy a set of individual needs and values. Motivation
initiates an individual’s choice of behavior and determines its form
and direction, intensity of effort, and persistence over time.
• Motivation at work is the ability of the organization to stimulate
a person’s motivation to willfully strive towards the achievement of
organizational goals by providing opportunities to fulfill individual
needs.
Motivation at Work Involves
an Encounter
The encounter in question is between individual needs (influenced
by personality, culture, and priorities at various stages of life and
career) and organizational objectives. Early 20th century Taylorism
promoted the idea of merely optimizing processes, but this perspecti-
ve quickly proved insufficient and even risky. In contrast, numerous
concepts focusing on the people doing the work and on providing
them with meaning subsequently emerged and took root.
Nowadays, in both theory and practice, everyone agrees that moti-
vating people by satisfying their needs is not only compatible with
organizational success but is also one of its most powerful drivers.
04
«One of the
primary causes of
job dissatisfaction
is that most jobs
have been robbed
of meaning in
the name of
efficiency. »
«Just as humans
are complex…
motivating people
to put forth their
best effort at work
is accordingly
complex. »
What is
Motivation at Work?
05
The Cornerstone of a Fruitful Encounter:
Management Excellence
Enlightened management is a prerequisite to this “encounter” between individual
and organizational needs. Management must fully understand and integrate essential
notions from motivation research and practice. They include:
The “Mechanics” of Motivation
• The roots of motivation
People are driven to act to satisfy fundamental needs (i.e., a decent salary to ensure
food, shelter, and a sense of security, etc.) as well as “higher-order” needs (i.e. personal
growth, esteem, fulfillment, autonomy, empowerment, etc.). These needs vary from
one person to another and change over time.
• Choice mechanisms
A number of factors guide our choices as we pursue our goals. Am I capable of reaching
the goal I have been given? Will reaching this goal have an impact on me personally?
Will I benefit from it? Do I value the associated rewards?
• Set objectives accordingly
Once choice processes have been understood, the importance of managerial practices
becomes obvious. Things like assigning clearly defined goals, feedback, and, recognition
of accomplishments all have a major impact on employee behavior.
The Importance of Positive Management
Apositiveclimaterootedinmutualtrustandcommunication
is essential for motivation. People’s perception of the
workplace atmosphere (Am I treated fairly and respectfully?
Can I trust my company?) substantially influences their
satisfaction levels. Hence the importance of equity,
transparency, and constant communication for individual
motivation. Harvard Business School professor Louis
Barnes explains that trust creates a sense of reciprocity.
“People respond in kind to the way that they are treated.”
The Necessity of Personalization and Adaptability
People’s hopes and needs vary greatly depending on things including age, personality,
and even culture. For instance, in China and India, people value career development and
learning opportunities more than anything else, whereas in the United States and England,
people care first and foremost about their salary level and work-life balance (source: 2010
Global Workforce Study, Towers Perrin). The steps that companies take to boost individual
motivation will not be effective unless they are adapted to individuals’ specific needs and
values.
Managers must be able
to recognize and value
that which makes
each employee unique,
identify and value
individual differences,
and push everyone to
succeed in their own
individual way. »
«
06
Motivation, a Major
Driver to Performance
There is an undeniable link between employee motivation and lasting business
success. While it is difficult to pinpoint a direct cause/effect relationship, it is
extremely worthwhile to gain an understanding of the connection.
Contemporary Importance
of the Human Factor
Today’s organizations must deal with complex challenges that go far
beyond issues of productivity. Differentiation, innovation, intangible
value (service development), and global stakeholder satisfaction
are just a few of them. To meet such challenges, companies are
dependent on the agility, reactivity, and creativity of the members of
their workforce. “The potential of people to influence the competitive
positioning of the organization is more powerful than ever because,
in the ‘people economy’, it is the human factor that can make the
difference…The potential of a motivated workfroce to play a strategic
role in organizational success is evident.”
Motivation and Performance
Business success depends on three components. Motivation (the
personal desire to reach goals), ability (to reach goals), and resources
(available for this purpose). These three factors are interdependent—
i.e., motivation tends to be stronger when a person feels his or
her abilities are being used to their full potential—and improving
business performance necessarily requires addressing them all.
Research shows that high levels of motivation go hand in hand
with business success, profitability, long term productivity, lower
rates of absenteeism and turnover, greater team responsiveness, and
consequently greater capacity for innovation and satisfaction of
organizational and market needs.
«We have
unquestionably
entered in a
‘people-based
economy,’ where
it is the human
factor that
can make the
difference. »
«The hardest thing
for a competitor to
do is to copy our
people! »
– Herb Kelleher,
co-founder
of Southwest
Airlines.
07
Motivation = Performance,
Telling Facts and Figures
According to a survey by Towers Watson*, employee
engagement has a positive impact on company earnings.
Observation of 50 international companies over a period of
three years demonstrated this correlation: the earnings of
companies with high engagement levels increased by 3.74%,
whereas those of companies with low engagement decreased
by 2%.
A Gallup report shows that “engaged” teams perform better
than “non-engaged” teams with regard to customer loyalty
(56%), productivity (50%), talent retention (50%), security
(50%), and profitability (33%).
A study by Watson Wyatt Worldwide** demonstrates that
flexible and collaborative work processes increase corporate
stock portfolio value by an average of approximately 9%.
Furthermore, a 2004 study commissioned by Investors in
People shows that 43% of people are planning to quit their
jobs within the next year due to a lack of motivation in their
current position.
* 2007 Global Workforce Study, Towers Watson.
** “Human Capital Index: Human Capital as a Lead Indicator
of Shareholder Value”, watsonwyatt.com
«Unless both sides
win, no agreement
can be made
permanent. »
– Jimmy Carter.
A Win-Win Relationship
When a company effectively responds to its people’s individual
needs for fulfillment, it creates no less than a virtuous circle for
improving business success. Investing in the conditions required
to foster motivation is tantamount to establishing a veritable “psy-
chological contract” with employees. People’s effort to contribute
to organizational success will be directly proportional to company
initiatives to satisfy their personal needs for recognition, meaning,
and fulfillment.
08
9 Levers to Foster
Motivation at Work
The study proposes a model of motivation that identifies 9 essential levers for
motivation, organized into three major groups: Life (“I can enjoy my life”), Grow
(“I can fulfill my ambitions”), and Connect (“I know who I am and where I Belong”).
The research conducted by the ESSEC Sodexo Chair focused first on reconciling successful
practices with theoretical research, and then on identifying the key motivational factors at
work in all the diversity of these approaches. The objective? To draw out a complete and
structured vision that can be used to create powerful strategies. The study thus offers a new
model of motivation.
ESSEC / Sodexo Institute for the Quality of Daily Life 2010
09
Live
Work is first and foremost a means for people to directly or indirectly satisfy
their most fundamental needs while also achieving a sense of well-being.
Lever 1: Working Environment
• Physical environment plays an integral role in well-being.
Do employees have the means they need to do their jobs well? Is the workplace
comfortable, and does it allow for desired types of interaction with co-workers? Do
people feel good in their company and does it meets their everyday needs? A study
shows that people hospitalized for a same illness recovered faster when their room had
a view of a park instead of a brick wall!
• Beware of stress!
In addition to an ergonomic work space (which is critical, because it can boost
individual performance up to 25%), workplace stress and the general work atmosphere
are important, because they have a substantial impact on people’s feelings and attitudes
toward work. In England, a 2007 CIPD (Chartered Institute of Personnel & Development)
study shows that the average amount of time taken off from work for stress-related
reasons is 21 days a year.
This model lists the 9 essential levers for motivation at work, which combine to work
their effects on people’s well-being, satisfaction, engagement, and in the end on their
motivation at work. These 9 levers are universal, corresponding to fundamentally
human needs; all the same the relative importance of each one varies from one
country to the next, from one organization to the next, and from one person to the
next. Just as human beings are complex, so motivation depends on numerous factors,
and fluctuates with different situations.
Motivation at work depends on two central principles: on one hand, positive
management based on trust, and on the other, an organization’s capacity to personalize
its approach. The challenge is to identify each person’s aspirations, and to act so that
they are aligned with the organization’s strategy, objectives, and resources... and then
maintain the balance as time goes on.
Any organization can build a winning strategy on the basis of this model, taking into
account its particular objectives and the specific needs of its own people, to reinforce
motivation at work and thus to improve the performance of the organization.
10
Lever 2: Working Conditions
• Frameworks, resources, status, job security, etc.
Salary and social benefits fall into this category, as do organizational policies and legal
frameworks that protect employees (i.e. contracts, insurance, social policies, support
systems, etc.). In short, this refers to all of the things that contribute to an employee’s
social and financial security.
• Content and form!
There are many factors that contribute to satisfying working conditions. Overall salary
levels are obviously important, because they constitute people’s personal resources.
But people’s perception also has a significant impact on motivation. To feel satisfied,
they must consider company systems as fair and equitable (Am I compensated fairly
with regard to my personal contribution to the firm and in relation to others?). On the
other hand, people value benefits more or less depending on their needs and how they
perceive them. Companies should strive to implement systems that are both fair and
transparent, and they should reinforce these values through communication recognizing
employees’ contributions to organizational success.
Lever 3: Work-life Balance
• Support for people’s increasing need for a better balance between
their professional and private lives
Engagement in work sometimes leads to an unbalance that is detrimental to both
individuals and their organizations. Facilitating people’s attempts to balance time
for work and time for family, friends, or simply themselves helps to reduce stress
and favors greater engagement in both of these areas. There is no need for specific
rules; it is a matter of allowing people the flexibility and support they need to do
their best on the job while also enjoying their lives. In other words, help them find
their personal balance. Companies have a broad range of tools and systems at their
disposal to help activate the motivational (and performance!) lever that is work-
life balance, including flexible work hours and parental leave arrangements, and
services like onsite day care, concierge service, restaurant and vacation vouchers, etc.
• Personal Well-being = Business performance
Both employees and employers benefit from good work-life balance. The numerous
advantages for the latter include increased productivity, reduced absenteeism,
motivated people, organizational attractiveness, company loyalty, and high quality
investment in work. For example, flexibility is extremely important for young people
now entering the workforce, and it has a major influence on employment choices. In
the United States, 77% of employees who feel they benefit from workplace flexibility
plan to stay in their jobs, as opposed to 41% of people whose companies do not offer
such benefits. In Germany, a study shows that taking steps to improve work-life balance
can save a company up to 50% in costs linked to family-related absenteeism. And in
an American study, 55% of people who received vouchers for child care declared they
were subsequently more concentrated on their work, 19% reported less absenteeism,
and 75% felt that this aid had enabled them to improve their performance.
Grow
By nature, people need to feel they are competent, to progress, and to feel
fulfilled. They therefore need interesting and meaningful work.
Lever 4: Role Design & Development
• Provide meaning
This lever of motivation at work is directly connected to the nature and content of a
person’s job. A position can be designed to inspire lasting interest. Meaningful work,
autonomy, and growth opportunities are decisive factors when it comes to designing
jobs that are motivating in and of themselves. There must also be a good fit between the
job and the person doing it; the person’s skills and knowledge must obviously match
job demands.
• Growth opportunities
Giving people responsibility for their job enables them to take ownership, advance at
their own pace, and be proud of their accomplishments. Companies are also boosting
people’s interest and thus motivation at work by getting them involved in strategy
development and decision-making, by providing learning and leadership opportunities,
and by facilitating career development.
Lever 5: Incentive and Recognition
• Recognize good performance
Researchers unanimously agree that this is one of the most powerful factors of motivation
at work, whether it involves stimulating performance by linking goal achievement
to rewards or acknowledging good performance and attitudes after the fact. Indeed,
people know what is expected of them in terms of both results and behavior, but feeling
appreciated and approved for doing these things significantly increases engagement
and loyalty.
• Thanks and good job!
People will be all the more motivated to do a good job in the following circumstances.
- Straightforward messages (i.e. comprehensible objectives, clear link between behavior
and rewards);
- Appropriate rewards (personalization, image boost);
- Well-managed system (i.e. challenging but realistic objectives, performance
measurement, fair and transparent systems);
- Sufficient communication surrounding an initiative.
Message clarity and the ways in which people are rewarded have a significant impact
on the effectiveness of recognition. People are most sensitive to recognition when
positive feedback immediately follows an accomplishment. “Thank you” and “good
job” can also be said with a short personal note or with a gift, bonus, or symbolic award
presented publically to a deserving team.
11
Lever 6: Clear Direction and Feedback
• Establish a framework and provide meaning
How can people make an effort if they have no goals to reach or vision of what
their achievement will mean? Motivation also depends on clear directions and
understandable rules. And it is further boosted when goals make sense to people and
when they are given freedom and means to attain them as they see fit. These are the
conditions in which people are creative; it is a matter of fostering a sense of ownership
for work. Overly directive leadership where not only goals but also the means with
which to achieve them are predefined is not effective. On the other hand, feedback
contributes to motivation, for it enables people to assess their performance and measure
progress. When goals are reached, recognition and even well-deserved rewards should
not be neglected. Finally, honest, open discussion always helps sustain motivation,
whether you are setting goals or monitoring results. It is a way for managers to show
they are committed to their subordinate’s success and it gives them an opportunity to
encourage effort and efficiency.
• Direct benefits of clear goals and honest feedback
Research shows that in 90% of cases, setting specific and highly challenging goals
leads to better performance than easy, vague, “do your best” goals. In addition, fair
and accurate performance feedback can boost employee engagement up to 40%.
Connect
Work is also a place for socializing. People automatically want to establish
meaningful connections with co-workers, superiors, customers, and even
the organization itself.
Lever 7: Vision  Mission
• Identification with the company
The connections people feel with their organization and their adhesion to its goals and
vision play a powerful role in work motivation. Belief in the company future fosters
motivation to play a role in it. According to research, pride in contributing to a clear and
meaningful mission leads to high performance and service quality. But the company
vision and mission must also translate into everyday tasks, and managers must regularly
point out how the team’s work is contributing to the overall organizational mission. This
is a question of leadership more than management. Business leaders have to perform
the critical task of creating an organizational spirit that employees will all be proud to
identify with.
12
• “Employees first, customers second”
Indian IT corporation HCL has made its employees its focal point. The “employees
first, customers second” perspective comes from the idea that happy employees will
lead to happy customers. Hence the reason to put employees needs before those of
customers and to ensure transparency, empowerment, and a value-based culture. In
five years’ time, this vision has enabled HCL to retain talent, triple income, increase
productivity and customer satisfaction, and strengthen its image. The company has
successfully maintained a positive work environment while experiencing some of the
strongest growth in its industry.
Lever 8: Culture  Shared Values
• Coherent culture leverages mutual engagement
In addition to adhesion to the corporate mission and vision, connecting with its culture
and values is a fantastic lever of motivation. Values embodied in everyday interaction
and management can generate what theorist Henry Mintzberg calls “community spirit”,
which leads to better collaboration and ultimately better organizational performance.
People feel connected by a shared commitment, and this translates as a solid sense
of solidarity and mutual good will, both of which enhance effectiveness. To bring
their values into daily life and foster cohesion, some companies give their employees
opportunities to get involved in social causes reflecting organizational values.
• Social engagement and financial performance
Companies that have implemented social responsibility programs report sales growth,
profit growth, and return on equity that is an average of 10% higher than others.
Lever 9: Interpersonal Relations
• Good quality human relationships, the core component of motivation
The quality of interpersonal relationships with co-workers, superiors, teams, or
customers is the final lever of motivation at work. Direct daily contact with customers
can give people the feeling that they are “making a difference”. It can have a major
impact on their well-being and the pleasure they experience from working, especially
in service professions.
• A humane hierarchy
A Gallup study of 2 million people in 700 American firms shows that a good
relationship with direct superiors is more important for people than salary or any
other form of compensation. For most people, the most stressful part of the work day is
when they have to deal with their boss. According to McKinsey, “bosses who ignore…
their subordinates’ humanity sometimes generate quick gains. But in the long run,
such short-sightedness undermines creativity, efficiency, and commitment.”
13
Employee motivation plays an essential role in the success of
a company. But motivation remains a complex issue. What is
motivation and how can it be encouraged or stimulated in the
workplace? Valuing People to Create Value offers an answer
to these questions from two angles–academic research and
contemporary professional practices–which it reconciles
in a single innovative approach that identifies 9 universal
levers for motivation at work.
While these nine levers are universal, each person is unique,
as is each organization. High-performance organizations are
those that know how to build their own motivational strategy
as a function of their objectives, the individual needs of
their employees, and their environment. Motivating young
and ambitious people to innovate nonstop on technological
markets will require a very different culture and set of
practices than those used by a company whose main need
is for employees who are committed to serving a more
traditional and loyal customer base.
The lessons of this book will inspire Human Resources
personnel and managers alike. They will remember, most
of all, that motivation grows in a positive climate and that
it necessarily depends on personalization. The key is to
understand the levers of motivation and the impact that they
can have on individuals so as to create the optimal conditions
for collective success. Motivation cannot be ordered, it must
be built, one day at a time. It reconciles the quest for results
and the well-being of individuals, two objectives that are not
only compatible but interdependent.
14
IN BRIEF
The Sodexo Institute for Quality of Daily Life is a think tank created by Sodexo in 2009 to study the issues,
actors and mechanisms that influence and contribute to Quality of Daily Life. Supported by a network of
experts, the Institute conducts, collects and analyzes studies at the global and local levels and surveys all
information pertaining to Quality of Daily Life.
The Institute reflects Sodexo’s commitment to advancing understanding of new ways to create value by
focusing on people and their well-being.
In support of the Institute’s work, Sodexo, in partnership with ESSEC-ISIS, has established the ESSEC-Sodexo
Chair for Innovation and Quality of Daily Life to undertake scientific research and in-depth exploration of the
issues related to Quality of Daily Life through education, research studies and business projects.
About Sodexo
Sodexo, world leader
in Quality of Daily Life Solutions
Quality of Life plays an important role in the
progress of individuals and the performance of
organizations. Based on this conviction, Sodexo
acts as the strategic partner for companies and
institutions that place a premium on performance
and employee well-being, as it has since Pierre
Bellon founded the company in 1966.
Sharing the same passion for service, Sodexo’s
380,000 employees in 80 countries design,
manage and deliver an unrivaled array of On-
site Service Solutions and Motivation Solutions.
Sodexo has created a new form of service
business that contributes to the fulfillment of
its employees and the economic, social and
environmental development of the communities,
regions and countries in which it operates.
Key Figures (as of August 31, 2010)
15.3 billion euro consolidated revenue
380,000 employees
34,000 sites
50 million consumers served daily
80 countries
21st largest employer worldwide
8.4 billion euro market capitalization
(as of 11 January, 2011)
About ESSEC Business School and ISIS
ESSEC Business School, founded in 1907,
is a major worldwide actor in the field of
management education. ESSEC upholds
a tradition of academic excellence and
cultivates a spirit of openness in terms of
economic and social activities, and innovation.
ISIS, The Institute for Service Innovation 
Strategy, is a research center within ESSEC
Business School. It was created in January
2004 in partnership with companies from
multiple industries. The principal aim of
ISIS is to generate, stimulate and promote
innovation in the 21st century knowledge and
service economies, with a view to contributing
to responsible growth and organizational
competitiveness.
The activities of the Institute are based on
researching the principles of innovation, drawing
upon company best practices, assisting in
organizational and managerial change, and
developing measurement instruments for
performance and for the creational capabilities
of teams. ISIS leads an international network of
economic and university partners with a common
focus on the development of a solid knowledge
base and structured expertise. Through continual
interactions with economic leaders, a community
is created around the reflection, diffusion and
exchange of experiences.
www.essec-serviceinnovation.com
Partnership for
the Quality of Daily Life
www.sodexo.com
Institute for Quality of Daily Life
255, Quai de la bataille de Stalingrad
92 866 Issy-les-Moulineaux Cedex 9
France
Contact: QualityOfLifeInstitute@sodexo.com

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Motivate to create value

  • 1. Based on the study conducted by Hervé Mathe, Xavier Pavie, and Marwyn O’Keeffe, ESSEC-Sodexo Chair in Innovation and Quality of Daily Life. Valuing People to Create Value: Executive Summary No. 1 / February 2011 An Innovative Approach to Leveraging Motivation at Work
  • 2. In late 2009, the Sodexo Group and ESSEC formed a partnership to advance research on the quality of daily life, and in early 2010, they established the Sodexo-ESSEC Chair in Innovation and Quality of Daily Life to drive research initiatives. Initial exploration of quality of life issues involved a review of existing academic and business documentation to identify prominent and emerging trends associated with the quality of daily life. The studies sponsored by the Chair should provide insight as to how services in this area should evolve, and ESSEC’s international and multi-disciplinary approach offers the perfect complement to program goals. Economists have focused on evaluating the quality of daily life for over two decades. However, this has often been reduced to well- being or happiness indexes used to complete GDP measurements, which countries still consider to be the sole indicator of economic development. Yet quality of daily life is also a micro-economic issue. As business organizations continue to strive to boost performance, they are increasingly focusing on how to enhance the work environment to create a better work experience. Today’s world is decidedly service-oriented, so everyone is concerned with the following types of questions. How can we leverage people’s daily travel time in positive ways? How can we improve hospital and retirement home experiences? How can we improve the environment in academic institutions to facilitate and improve learning? With these kinds of contemporary issues in mind, the Sodexo-ESSEC Chair offers an opportunity to reflect, discuss, and build ideas and solutions to truly improve the quality of daily life. Both the economic and the sociological perspectives are essential to pursue this goal. As part of the initial phase of investigation, the principal levers of motivation at work were identified, both from the examination of existing academic research, as well as from the analysis of exemplary corporate experiences in this domain. The main issues explored in the study were: the explanation of the fundamental characteristics of motivation in the workplace; the analysis of the sources of individual and collective motivation, and the different levers available to organizations to increase the motivation of their workforce. This study is summarized in the following report. Editorial Professor Hervé Mathe, Ph. D. Director, ESSEC ISIS (Institute for Service Innovation and Strategy) ESSEC-Sodexo Innovation and Quality of Daily Life Chair Holder
  • 3. 03 Abstract of the study Valuing People to Create Value: An Innovative Approach to Leveraging Motivation at Work, by Professor Hervé Mathe, senior researcher Xavier Pavie and researcher Marwyn O’Keeffe, the ESSEC-Sodexo Chair in Innovation and Quality of Daily Life, 2010. This study will be published by World Scientific Publishing: Singapore, 2011. Based on the exploration of theories and practices related to motivation at work, the study Valuing People to Create Value: An Innovative Approach to Leveraging Motivation at Work offers considerable insight on the issue and highlights the relationship between motivation and organizational success. Combining academic and practical exploration of the topic, this first study has generated a new definition of motivation at work as well as an original model composed of universal drivers of motivation. It allows organizations to develop well-targeted initiatives to inspire long term motivation within their workforce. Motivate to create value S ince the 1960s, academic management research has recognized the significance of the human factor—and more specifically, of individual motivation—in business success. Now, as global enterprises face growing challenges, worker motivation has become even more critical of an issue and an organizational priority. Companies find ways to ensure competitiveness in the globalized marketplace while also responding to employees’ quest for meaning and demonstrating social and environmental responsibility. Dealing with all of these challenges and even leveraging them for growth means requires people who are deeply committed to organizational success and who are willing to contribute their best. In short, companies need motivated people. Yet motivation cannot be commanded; it must be fostered. The study sponsored by the Sodexo Institute for the Quality of Daily Life goes to the heart of where motivation comes from and reveals how to leverage this complex yet essential factor to help drive business success. What is Motivation at Work? this is a complex concept. Continually changing, it stems from the connection between individual needs and desires and organizational goals. It is a subtle concept rooted in trust that is very much dependent on an organizational capacity for personalization. Motivation, a Major Driver of Performance It is directly responsible for the flexibility and creativity on which modern organizations depend to distinguish themselves in today’s hypercompetitive, complex, international business scene. 9 Levers to Foster Motivation at Work How can companies inspire and sustain motivation at work? This study presents nine levers in a motivation spectrum drawn from academic research and best practices from reputed international organizations. Key Ideas p. 04 p. 06 p. 08
  • 4. The word “motivation” is a derivative of the Latin word movere or “movement”. Literally speaking, “motivate” therefore means “to stimulate toward action”. Defining motivation At the beginning of Valuing People to Create Value, two definitions drawn from the study are provided to prevent ambiguity about the term “motivation”. • Motivationisdefinedasaninternalenergystimulatedbythedriveto attain goals to satisfy a set of individual needs and values. Motivation initiates an individual’s choice of behavior and determines its form and direction, intensity of effort, and persistence over time. • Motivation at work is the ability of the organization to stimulate a person’s motivation to willfully strive towards the achievement of organizational goals by providing opportunities to fulfill individual needs. Motivation at Work Involves an Encounter The encounter in question is between individual needs (influenced by personality, culture, and priorities at various stages of life and career) and organizational objectives. Early 20th century Taylorism promoted the idea of merely optimizing processes, but this perspecti- ve quickly proved insufficient and even risky. In contrast, numerous concepts focusing on the people doing the work and on providing them with meaning subsequently emerged and took root. Nowadays, in both theory and practice, everyone agrees that moti- vating people by satisfying their needs is not only compatible with organizational success but is also one of its most powerful drivers. 04 «One of the primary causes of job dissatisfaction is that most jobs have been robbed of meaning in the name of efficiency. » «Just as humans are complex… motivating people to put forth their best effort at work is accordingly complex. » What is Motivation at Work?
  • 5. 05 The Cornerstone of a Fruitful Encounter: Management Excellence Enlightened management is a prerequisite to this “encounter” between individual and organizational needs. Management must fully understand and integrate essential notions from motivation research and practice. They include: The “Mechanics” of Motivation • The roots of motivation People are driven to act to satisfy fundamental needs (i.e., a decent salary to ensure food, shelter, and a sense of security, etc.) as well as “higher-order” needs (i.e. personal growth, esteem, fulfillment, autonomy, empowerment, etc.). These needs vary from one person to another and change over time. • Choice mechanisms A number of factors guide our choices as we pursue our goals. Am I capable of reaching the goal I have been given? Will reaching this goal have an impact on me personally? Will I benefit from it? Do I value the associated rewards? • Set objectives accordingly Once choice processes have been understood, the importance of managerial practices becomes obvious. Things like assigning clearly defined goals, feedback, and, recognition of accomplishments all have a major impact on employee behavior. The Importance of Positive Management Apositiveclimaterootedinmutualtrustandcommunication is essential for motivation. People’s perception of the workplace atmosphere (Am I treated fairly and respectfully? Can I trust my company?) substantially influences their satisfaction levels. Hence the importance of equity, transparency, and constant communication for individual motivation. Harvard Business School professor Louis Barnes explains that trust creates a sense of reciprocity. “People respond in kind to the way that they are treated.” The Necessity of Personalization and Adaptability People’s hopes and needs vary greatly depending on things including age, personality, and even culture. For instance, in China and India, people value career development and learning opportunities more than anything else, whereas in the United States and England, people care first and foremost about their salary level and work-life balance (source: 2010 Global Workforce Study, Towers Perrin). The steps that companies take to boost individual motivation will not be effective unless they are adapted to individuals’ specific needs and values. Managers must be able to recognize and value that which makes each employee unique, identify and value individual differences, and push everyone to succeed in their own individual way. » «
  • 6. 06 Motivation, a Major Driver to Performance There is an undeniable link between employee motivation and lasting business success. While it is difficult to pinpoint a direct cause/effect relationship, it is extremely worthwhile to gain an understanding of the connection. Contemporary Importance of the Human Factor Today’s organizations must deal with complex challenges that go far beyond issues of productivity. Differentiation, innovation, intangible value (service development), and global stakeholder satisfaction are just a few of them. To meet such challenges, companies are dependent on the agility, reactivity, and creativity of the members of their workforce. “The potential of people to influence the competitive positioning of the organization is more powerful than ever because, in the ‘people economy’, it is the human factor that can make the difference…The potential of a motivated workfroce to play a strategic role in organizational success is evident.” Motivation and Performance Business success depends on three components. Motivation (the personal desire to reach goals), ability (to reach goals), and resources (available for this purpose). These three factors are interdependent— i.e., motivation tends to be stronger when a person feels his or her abilities are being used to their full potential—and improving business performance necessarily requires addressing them all. Research shows that high levels of motivation go hand in hand with business success, profitability, long term productivity, lower rates of absenteeism and turnover, greater team responsiveness, and consequently greater capacity for innovation and satisfaction of organizational and market needs. «We have unquestionably entered in a ‘people-based economy,’ where it is the human factor that can make the difference. » «The hardest thing for a competitor to do is to copy our people! » – Herb Kelleher, co-founder of Southwest Airlines.
  • 7. 07 Motivation = Performance, Telling Facts and Figures According to a survey by Towers Watson*, employee engagement has a positive impact on company earnings. Observation of 50 international companies over a period of three years demonstrated this correlation: the earnings of companies with high engagement levels increased by 3.74%, whereas those of companies with low engagement decreased by 2%. A Gallup report shows that “engaged” teams perform better than “non-engaged” teams with regard to customer loyalty (56%), productivity (50%), talent retention (50%), security (50%), and profitability (33%). A study by Watson Wyatt Worldwide** demonstrates that flexible and collaborative work processes increase corporate stock portfolio value by an average of approximately 9%. Furthermore, a 2004 study commissioned by Investors in People shows that 43% of people are planning to quit their jobs within the next year due to a lack of motivation in their current position. * 2007 Global Workforce Study, Towers Watson. ** “Human Capital Index: Human Capital as a Lead Indicator of Shareholder Value”, watsonwyatt.com «Unless both sides win, no agreement can be made permanent. » – Jimmy Carter. A Win-Win Relationship When a company effectively responds to its people’s individual needs for fulfillment, it creates no less than a virtuous circle for improving business success. Investing in the conditions required to foster motivation is tantamount to establishing a veritable “psy- chological contract” with employees. People’s effort to contribute to organizational success will be directly proportional to company initiatives to satisfy their personal needs for recognition, meaning, and fulfillment.
  • 8. 08 9 Levers to Foster Motivation at Work The study proposes a model of motivation that identifies 9 essential levers for motivation, organized into three major groups: Life (“I can enjoy my life”), Grow (“I can fulfill my ambitions”), and Connect (“I know who I am and where I Belong”). The research conducted by the ESSEC Sodexo Chair focused first on reconciling successful practices with theoretical research, and then on identifying the key motivational factors at work in all the diversity of these approaches. The objective? To draw out a complete and structured vision that can be used to create powerful strategies. The study thus offers a new model of motivation. ESSEC / Sodexo Institute for the Quality of Daily Life 2010
  • 9. 09 Live Work is first and foremost a means for people to directly or indirectly satisfy their most fundamental needs while also achieving a sense of well-being. Lever 1: Working Environment • Physical environment plays an integral role in well-being. Do employees have the means they need to do their jobs well? Is the workplace comfortable, and does it allow for desired types of interaction with co-workers? Do people feel good in their company and does it meets their everyday needs? A study shows that people hospitalized for a same illness recovered faster when their room had a view of a park instead of a brick wall! • Beware of stress! In addition to an ergonomic work space (which is critical, because it can boost individual performance up to 25%), workplace stress and the general work atmosphere are important, because they have a substantial impact on people’s feelings and attitudes toward work. In England, a 2007 CIPD (Chartered Institute of Personnel & Development) study shows that the average amount of time taken off from work for stress-related reasons is 21 days a year. This model lists the 9 essential levers for motivation at work, which combine to work their effects on people’s well-being, satisfaction, engagement, and in the end on their motivation at work. These 9 levers are universal, corresponding to fundamentally human needs; all the same the relative importance of each one varies from one country to the next, from one organization to the next, and from one person to the next. Just as human beings are complex, so motivation depends on numerous factors, and fluctuates with different situations. Motivation at work depends on two central principles: on one hand, positive management based on trust, and on the other, an organization’s capacity to personalize its approach. The challenge is to identify each person’s aspirations, and to act so that they are aligned with the organization’s strategy, objectives, and resources... and then maintain the balance as time goes on. Any organization can build a winning strategy on the basis of this model, taking into account its particular objectives and the specific needs of its own people, to reinforce motivation at work and thus to improve the performance of the organization.
  • 10. 10 Lever 2: Working Conditions • Frameworks, resources, status, job security, etc. Salary and social benefits fall into this category, as do organizational policies and legal frameworks that protect employees (i.e. contracts, insurance, social policies, support systems, etc.). In short, this refers to all of the things that contribute to an employee’s social and financial security. • Content and form! There are many factors that contribute to satisfying working conditions. Overall salary levels are obviously important, because they constitute people’s personal resources. But people’s perception also has a significant impact on motivation. To feel satisfied, they must consider company systems as fair and equitable (Am I compensated fairly with regard to my personal contribution to the firm and in relation to others?). On the other hand, people value benefits more or less depending on their needs and how they perceive them. Companies should strive to implement systems that are both fair and transparent, and they should reinforce these values through communication recognizing employees’ contributions to organizational success. Lever 3: Work-life Balance • Support for people’s increasing need for a better balance between their professional and private lives Engagement in work sometimes leads to an unbalance that is detrimental to both individuals and their organizations. Facilitating people’s attempts to balance time for work and time for family, friends, or simply themselves helps to reduce stress and favors greater engagement in both of these areas. There is no need for specific rules; it is a matter of allowing people the flexibility and support they need to do their best on the job while also enjoying their lives. In other words, help them find their personal balance. Companies have a broad range of tools and systems at their disposal to help activate the motivational (and performance!) lever that is work- life balance, including flexible work hours and parental leave arrangements, and services like onsite day care, concierge service, restaurant and vacation vouchers, etc. • Personal Well-being = Business performance Both employees and employers benefit from good work-life balance. The numerous advantages for the latter include increased productivity, reduced absenteeism, motivated people, organizational attractiveness, company loyalty, and high quality investment in work. For example, flexibility is extremely important for young people now entering the workforce, and it has a major influence on employment choices. In the United States, 77% of employees who feel they benefit from workplace flexibility plan to stay in their jobs, as opposed to 41% of people whose companies do not offer such benefits. In Germany, a study shows that taking steps to improve work-life balance can save a company up to 50% in costs linked to family-related absenteeism. And in an American study, 55% of people who received vouchers for child care declared they were subsequently more concentrated on their work, 19% reported less absenteeism, and 75% felt that this aid had enabled them to improve their performance.
  • 11. Grow By nature, people need to feel they are competent, to progress, and to feel fulfilled. They therefore need interesting and meaningful work. Lever 4: Role Design & Development • Provide meaning This lever of motivation at work is directly connected to the nature and content of a person’s job. A position can be designed to inspire lasting interest. Meaningful work, autonomy, and growth opportunities are decisive factors when it comes to designing jobs that are motivating in and of themselves. There must also be a good fit between the job and the person doing it; the person’s skills and knowledge must obviously match job demands. • Growth opportunities Giving people responsibility for their job enables them to take ownership, advance at their own pace, and be proud of their accomplishments. Companies are also boosting people’s interest and thus motivation at work by getting them involved in strategy development and decision-making, by providing learning and leadership opportunities, and by facilitating career development. Lever 5: Incentive and Recognition • Recognize good performance Researchers unanimously agree that this is one of the most powerful factors of motivation at work, whether it involves stimulating performance by linking goal achievement to rewards or acknowledging good performance and attitudes after the fact. Indeed, people know what is expected of them in terms of both results and behavior, but feeling appreciated and approved for doing these things significantly increases engagement and loyalty. • Thanks and good job! People will be all the more motivated to do a good job in the following circumstances. - Straightforward messages (i.e. comprehensible objectives, clear link between behavior and rewards); - Appropriate rewards (personalization, image boost); - Well-managed system (i.e. challenging but realistic objectives, performance measurement, fair and transparent systems); - Sufficient communication surrounding an initiative. Message clarity and the ways in which people are rewarded have a significant impact on the effectiveness of recognition. People are most sensitive to recognition when positive feedback immediately follows an accomplishment. “Thank you” and “good job” can also be said with a short personal note or with a gift, bonus, or symbolic award presented publically to a deserving team. 11
  • 12. Lever 6: Clear Direction and Feedback • Establish a framework and provide meaning How can people make an effort if they have no goals to reach or vision of what their achievement will mean? Motivation also depends on clear directions and understandable rules. And it is further boosted when goals make sense to people and when they are given freedom and means to attain them as they see fit. These are the conditions in which people are creative; it is a matter of fostering a sense of ownership for work. Overly directive leadership where not only goals but also the means with which to achieve them are predefined is not effective. On the other hand, feedback contributes to motivation, for it enables people to assess their performance and measure progress. When goals are reached, recognition and even well-deserved rewards should not be neglected. Finally, honest, open discussion always helps sustain motivation, whether you are setting goals or monitoring results. It is a way for managers to show they are committed to their subordinate’s success and it gives them an opportunity to encourage effort and efficiency. • Direct benefits of clear goals and honest feedback Research shows that in 90% of cases, setting specific and highly challenging goals leads to better performance than easy, vague, “do your best” goals. In addition, fair and accurate performance feedback can boost employee engagement up to 40%. Connect Work is also a place for socializing. People automatically want to establish meaningful connections with co-workers, superiors, customers, and even the organization itself. Lever 7: Vision Mission • Identification with the company The connections people feel with their organization and their adhesion to its goals and vision play a powerful role in work motivation. Belief in the company future fosters motivation to play a role in it. According to research, pride in contributing to a clear and meaningful mission leads to high performance and service quality. But the company vision and mission must also translate into everyday tasks, and managers must regularly point out how the team’s work is contributing to the overall organizational mission. This is a question of leadership more than management. Business leaders have to perform the critical task of creating an organizational spirit that employees will all be proud to identify with. 12
  • 13. • “Employees first, customers second” Indian IT corporation HCL has made its employees its focal point. The “employees first, customers second” perspective comes from the idea that happy employees will lead to happy customers. Hence the reason to put employees needs before those of customers and to ensure transparency, empowerment, and a value-based culture. In five years’ time, this vision has enabled HCL to retain talent, triple income, increase productivity and customer satisfaction, and strengthen its image. The company has successfully maintained a positive work environment while experiencing some of the strongest growth in its industry. Lever 8: Culture Shared Values • Coherent culture leverages mutual engagement In addition to adhesion to the corporate mission and vision, connecting with its culture and values is a fantastic lever of motivation. Values embodied in everyday interaction and management can generate what theorist Henry Mintzberg calls “community spirit”, which leads to better collaboration and ultimately better organizational performance. People feel connected by a shared commitment, and this translates as a solid sense of solidarity and mutual good will, both of which enhance effectiveness. To bring their values into daily life and foster cohesion, some companies give their employees opportunities to get involved in social causes reflecting organizational values. • Social engagement and financial performance Companies that have implemented social responsibility programs report sales growth, profit growth, and return on equity that is an average of 10% higher than others. Lever 9: Interpersonal Relations • Good quality human relationships, the core component of motivation The quality of interpersonal relationships with co-workers, superiors, teams, or customers is the final lever of motivation at work. Direct daily contact with customers can give people the feeling that they are “making a difference”. It can have a major impact on their well-being and the pleasure they experience from working, especially in service professions. • A humane hierarchy A Gallup study of 2 million people in 700 American firms shows that a good relationship with direct superiors is more important for people than salary or any other form of compensation. For most people, the most stressful part of the work day is when they have to deal with their boss. According to McKinsey, “bosses who ignore… their subordinates’ humanity sometimes generate quick gains. But in the long run, such short-sightedness undermines creativity, efficiency, and commitment.” 13
  • 14. Employee motivation plays an essential role in the success of a company. But motivation remains a complex issue. What is motivation and how can it be encouraged or stimulated in the workplace? Valuing People to Create Value offers an answer to these questions from two angles–academic research and contemporary professional practices–which it reconciles in a single innovative approach that identifies 9 universal levers for motivation at work. While these nine levers are universal, each person is unique, as is each organization. High-performance organizations are those that know how to build their own motivational strategy as a function of their objectives, the individual needs of their employees, and their environment. Motivating young and ambitious people to innovate nonstop on technological markets will require a very different culture and set of practices than those used by a company whose main need is for employees who are committed to serving a more traditional and loyal customer base. The lessons of this book will inspire Human Resources personnel and managers alike. They will remember, most of all, that motivation grows in a positive climate and that it necessarily depends on personalization. The key is to understand the levers of motivation and the impact that they can have on individuals so as to create the optimal conditions for collective success. Motivation cannot be ordered, it must be built, one day at a time. It reconciles the quest for results and the well-being of individuals, two objectives that are not only compatible but interdependent. 14 IN BRIEF
  • 15. The Sodexo Institute for Quality of Daily Life is a think tank created by Sodexo in 2009 to study the issues, actors and mechanisms that influence and contribute to Quality of Daily Life. Supported by a network of experts, the Institute conducts, collects and analyzes studies at the global and local levels and surveys all information pertaining to Quality of Daily Life. The Institute reflects Sodexo’s commitment to advancing understanding of new ways to create value by focusing on people and their well-being. In support of the Institute’s work, Sodexo, in partnership with ESSEC-ISIS, has established the ESSEC-Sodexo Chair for Innovation and Quality of Daily Life to undertake scientific research and in-depth exploration of the issues related to Quality of Daily Life through education, research studies and business projects. About Sodexo Sodexo, world leader in Quality of Daily Life Solutions Quality of Life plays an important role in the progress of individuals and the performance of organizations. Based on this conviction, Sodexo acts as the strategic partner for companies and institutions that place a premium on performance and employee well-being, as it has since Pierre Bellon founded the company in 1966. Sharing the same passion for service, Sodexo’s 380,000 employees in 80 countries design, manage and deliver an unrivaled array of On- site Service Solutions and Motivation Solutions. Sodexo has created a new form of service business that contributes to the fulfillment of its employees and the economic, social and environmental development of the communities, regions and countries in which it operates. Key Figures (as of August 31, 2010) 15.3 billion euro consolidated revenue 380,000 employees 34,000 sites 50 million consumers served daily 80 countries 21st largest employer worldwide 8.4 billion euro market capitalization (as of 11 January, 2011) About ESSEC Business School and ISIS ESSEC Business School, founded in 1907, is a major worldwide actor in the field of management education. ESSEC upholds a tradition of academic excellence and cultivates a spirit of openness in terms of economic and social activities, and innovation. ISIS, The Institute for Service Innovation Strategy, is a research center within ESSEC Business School. It was created in January 2004 in partnership with companies from multiple industries. The principal aim of ISIS is to generate, stimulate and promote innovation in the 21st century knowledge and service economies, with a view to contributing to responsible growth and organizational competitiveness. The activities of the Institute are based on researching the principles of innovation, drawing upon company best practices, assisting in organizational and managerial change, and developing measurement instruments for performance and for the creational capabilities of teams. ISIS leads an international network of economic and university partners with a common focus on the development of a solid knowledge base and structured expertise. Through continual interactions with economic leaders, a community is created around the reflection, diffusion and exchange of experiences. www.essec-serviceinnovation.com Partnership for the Quality of Daily Life www.sodexo.com
  • 16. Institute for Quality of Daily Life 255, Quai de la bataille de Stalingrad 92 866 Issy-les-Moulineaux Cedex 9 France Contact: QualityOfLifeInstitute@sodexo.com