The document discusses using value stream intelligence and customer analytics to personalize products and services for customers based on their behaviors and preferences. It notes that millennials are increasingly adopting new technologies and shaping industries. An IT value stream architecture is proposed to gain insights from customer data feeds to improve service, boost satisfaction, and accelerate corporate profits through personalized offerings tailored for individual customers. Key takeaways emphasize that millennials will drive future changes, the internet of things will connect customers in new ways, and value intelligence strategies will help create customer success.

1. Value Stream Intelligence
IT Data Streams for Real-time Customer Analytics
Presentation
By
Thomas Silvestri
March 14, 2016
The Silvestri Group – Shape Shifting the Future

2. Value Stream Intelligence
IT Data Streams for Real-time Customer Analytics
The Silvestri Group – Shape Shifting the Future

3. Customer Trends and Insights
• Rapid Life Styles Changes
• New Habits and Innovations
• Insights for Real-time Sharing
• Value Stream Modifications
• Behavioral Integration
• Information Intimacy
• Persona Matching
• Value Management
• Market Dynamics
• Customer Switching Costs
• Infinite IOT Choices
IOT Personalization

4. Value Stream Intelligence
Many IT organizations design, develop and implement their enterprise
intelligence based on tactical analytical functions that do not support
customer alignment. In the future IT and customer alignment will be critical
for the value benefits realization of the enterprise in terms of differentiation
and costs. The new business strategy will need to provide new technology
innovation for millennial’s (18-34 yrs.) while managing the torrent consumer
technology adoption rates of new smart devices.
Key IT strategy questions to consider:
• What is the IT mission of the customer analytics group?
• How will data analytics drive personalization thru device proliferation?
• How will your IT organization share insights across the value chain?
• How will your IT PMO enterprise drive new cost reduction streams?
• When does value intelligence become a foundation of performance?
• What is the IT strategy governance for enterprise service delivery?
Strategic Overview

5. Value Stream Intelligence Overview
Value
Stream
Persona
Insights
Life Style

6. IT Value Stream Architecture
VALUE STREAM INTELLIGENCE
NEW CUSTOMER ACQUISITION NET PROFIT PER CUSTOMER
BUSINESS INTELLIGENCE DASHBOARD
ACTIONABLE INSIGHTS ENTERPRISE VISIBILITY
OPERATIONAL METRICS
COSTS BENEFITS SCORE COMPETITORS BENCHMARKING
CUSTOMER METRICS
TARGET MARKET ANALYSIS PROFITABILITY PROFILE
DATA ANALYSIS
META DATA USE CASES DATA GOVERNANCE
CUSTOMER DATA FEEDS
BEHAVIORIAL / PERSONAL CONTENT SCORE / PROFILE / USAGE PATTERNS

7. Business Benefit Realization Cycle
CUSTOMER
ANALYTICS
BUSINESS
INTELLIGENCE
SERVICE
DELIVERY
PROFITS

8. Customer Benefit Realization
• IOT Personalization
• Infinite Options and Choices
Customer
Behavior
• Customized Products/Services
• Tailored Technology Apps
Improve
Service
• Increased Social Sharing
• Prosumer Partnership
Satisfaction
Booster

9. Business Transformation
The B2C commerce environment is constantly changing making it difficult for
IT strategy to reach a “state of absolute customer alignment”. Therefore, a
transformation is a continuous process of change management and adaption
to the internal/external customer needs. This represents a time lag between
the IT plan effectiveness and a probability that the change is already obsolete
when the process is implemented to the customer base.
Key transformational questions to consider:
• What are the critical IT positioning choices for long term value?
• What are the change management and constraint mechanisms?
• When will the change process deliver value of outperformance?
• What are the IT enterprise competencies of the future?
• What is the strategic model to mitigate risk management?
New Value Streams for Change Management

10. Key Findings and Takeaways
Millennials are increasingly adopting at the fast rate in history the digital
world to assist and navigate in the daily lives. Their behaviors and
personalization of devices makes up the largest share of the US employed
population at 34%. This group will respectively shape the future of all industry
sectors and their interactions between technology and the customer. Many
US based business will become obsolete during the next 10 years while other
will gain new access to customer growth dynamics and accelerate corporate
profits.
Top Key Value Stream Takeaways:
• Millennials are game-changers
• IOT will be the new fabric of connectedness
• Personalization and adoption is the most important factor
• Value intelligence will create new strategies for customer success
The Future of Value Intelligence

11. The Silvestri Group
SHAPE SHIFTING THE FUTURE. BEYOND TRANSFORMATION TO
SUPERIOR DELIVERY
Unlock your potential, challenge your established universe of
thoughts to achieve new paradigms of thinking for global business
superiority.
Partner with agile, adaptive, forward value capabilities to co-create
platforms of success with stakeholders and key global partners.
Revenue Drill Return Model (RDRM) ®
Thomas Silvestri
Founder and Managing Director
www.thomassilvestri.com
thomas@thomassilvestri.com
773.599.8230