Prosumer empowerment builds on the tenets of user engagement by embracing the free-market principles that are becoming a central feature of today’s IT orchestration frameworks. IT organizations are adopting a prosumer design-led digital applications in support of advanced user-centric mobility. IT architecture and information management in support of the rapid growth of global mobility and user lifestyle changes by millennials has just begun to emerge, with acceleration of change becoming a paradigm shift.

1. IT ORCHESTRATION FRAMEWORKS
Presentation
By
Thomas Silvestri
April 14, 2016
The Silvestri Group – Shape Shifting the Future
The Age of Prosumer Empowerment

2. IT Orchestration Summary
Prosumer empowerment builds on the tenets of user
engagement by embracing the free-market principles that are
becoming a central feature of today’s IT orchestration
frameworks. IT organizations are adopting a prosumer design-led
digital applications in support of advanced user-centric mobility.
IT architecture and information management in support of the
rapid growth of global mobility and user lifestyle changes by
millennials has just begun to emerge, with acceleration of
change becoming a paradigm shift.
The Silvestri Group – Shape Shifting the Future
A prosumer is a person who consumes and produces media. It is derived
from "prosumption", a dot-com era business term meaning "production by
consumers".
~Alvin Toffler, Visionary

3. IT Orchestration Overview
The explosion of demographics tech-driven savvy users with early
introduction from childhood will expect their global service providers to
anticipate this growth trend. The self-sufficient, self-serving empowerment
will embrace new solutions, economic footprints reflecting phases of new
opportunities in the democratization of the prosumer led technology
revolution. The prosumer experience platform is an analytics-driven, dynamic
user interface that wraps around the core system and provides prosumers
with a single point of entry as follows:
 Ubiquitous transactional systems, and collaboration tools
 Running on premise or in the cloud and built for smart devices
 Proactively prosumer experience platform uses analytics
 Lifestyle modalities for personal priorities, data, and transactions
 Community, families and jobs in a single, easy-to-use real-time interface
The Silvestri Group – Shape Shifting the Future

4. IT Orchestration Strategy
The new IT strategy and orchestration is frictionless frontiers providing a
single unified prosumer interface. Today’s high-end integration and
implementation with back-end systems and information repositories remain
costly and complex.
The scope of such efforts was typically limited to a polished view of the legacy
user interface, isolated from the rest of the prosumer portal experience. Key
features were focused on personalization improving the look and feel through
page layout and display options, but not on improving customer content or
behavior of the rapid agile young savvy driven prosumers.
The goal of IT orchestration is not just to automatically execute a service, but
to bring agile speed to the deployment process and gets applications into
production faster. It also affords an opportunity to streamline – to optimize –
those processes for even greater gains in deployment velocity.
The Silvestri Group – Shape Shifting the Future

5. IT Orchestration Alignment
Strategic Information Management
 Without role specialization engines many of today’s high valued
prosumers were left to navigate their lifestyle paradigms on their own
with the same inefficient technology experiences now with a new front-
end.
 It can be tailored to specific roles and functions regardless of whether they
exist inside or outside of an organization this will be irrelevant to the
future of customers, representatives, managers, vendors, buyers,
technicians and customer service agents.
 For executives and business entrepreneurs that want to stay relevant to
the future of prosumers demands must accept and guide principles for the
inevitability of consumer and business users directly sourcing apps based
on real-time demand.
 Automation is about codifying tasks and orchestration is about codifying
processes. Orchestration takes advantage of automation by reusing these
basic building blocks for IT Strategy.
The Silvestri Group – Shape Shifting the Future

6. Prosumer Business Case
Multi-use business and consumer cases (mobile, social, mcommerce, VR)
target cloud and "mixed" deployment models link any combination of cloud
streams and endpoints support the full spectrum of constituents (specialists,
ad hoc and citizen integrators) address a wide range, and any combination, of
use cases (B2B, application, data and process integration).
Interact via social networks provide mobile apps to consumers, clients,
employees and partners; participate in business process networks; and
engage with the IoT, the "center of gravity" for integration is moving to the
IOT cloud. For certain role specialization of prosumers generating new media
types (such as cloud-to-cloud or mobile-to-cloud) it makes more sense to
leverage an integration platform delivered as a total comprehensive and agile
cloud service to support long term prosumer trends.
The Silvestri Group – Shape Shifting the Future

7. Prosumer Trends and Insights
 Rapid Life Styles Changes
 New Habits and Innovations
 Insights for Real-time Sharing
 Value Stream Modifications
 Behavioral Integration
 Information Intimacy
 Persona Matching
 Value Management
 Market Dynamics
 Customer Switching Costs
 Infinite IOT Choices
The Silvestri Group – Shape Shifting the Future

8. Prosumer Value Stream
Empowerment
Customize
Persona
Lifestyle
The Silvestri Group – Shape Shifting the Future

9. Prosumer Benefit Realization
• IOT Personalization
• Empowerment
Customer
Behavior
• Customized Products/Services
• Tailored Technology Apps
Improve
Service
• Increased Lifestyle Sharing
• Prosumer Partnership
Satisfaction
Booster
The Silvestri Group – Shape Shifting the Future

10. IT Prosumer Models Overview
 Agile Development Model
Strategic agility at scale refers to the application of agile and lean
strategies across your entire organization
 Business Strategy Model
The goal is to create an Enterprise Platform-as-a-Service (ePaaS) tool that
leverages automation and orchestration
 Usability Model
This will essentially give users a high availability, faster more agile
deployment platform
 Revenue Sharing Model
The generation of high-end prosumers will demand a share of the pie
Four Methods for IT Development Modeling
The Silvestri Group – Shape Shifting the Future

11. IT Prosumer Model 1
Strategic agility at scale refers to the application of agile and lean
strategies across your entire organization. From an IT point of
view this includes the majority, if not all, of your IT delivery
teams as well as a the IT-level teams support activities such as
enterprise architecture, operations, support (IT help desk),
portfolio management, IT governance, and other topics. From
an enterprise point of view this includes all divisions and teams
within your organization, not just your IT department.
Agile Development Modeling
The Silvestri Group – Shape Shifting the Future

12. IT Prosumer Model 2
Orchestration in this sense is about aligning the business request
with the applications, data, and infrastructure. The goal is to
create an Enterprise Platform-as-a-Service (ePaaS) tool that
leverages automation and orchestration to provide a business
platform where users can request a new application via a self-
service catalog, and development, production and test
environments with the click of a button. ePaaS will also provide
cost centers through which EMC IT can charge users for the
services they consume and through which business units can
track costs and value.
Business Strategy Modeling
The Silvestri Group – Shape Shifting the Future

13. IT Prosumer Model 3
This will essentially give users a high availability, faster more
agile deployment platform and better protection than ever
before—an important distinction since we are striving to get
business users to use solutions within our private cloud. In the
past, users had to make a request of our infrastructure group for
Virtual Machines Keep all communications synchronized.
Conflicting information can contribute to creating expectations
that can't be delivered, launch political battles and fuel the
rumor mill.
Usability Modeling
The Silvestri Group – Shape Shifting the Future

14. IT Prosumer Model 4
Prosumers generate and share the co-creation of new content
and messaging for interactive and real-time media marketing
using a variety of media types generating billions of bytes of data
daily. The generation of high-end prosumers will demand a share
of the pie. With real-time automation and self-servicing
applications growing at the fast rate in software history (i.e.
Software is eating the World) we can forecast the revenue-
sharing business model (prosumer empowerment eats the world
of business) by higher levels of payments and income models
based upon the individual or group revenue generating activities
and delivering real-time content media.
Revenue Sharing Modeling
The Silvestri Group – Shape Shifting the Future

15. Key Findings and Takeaways
Millennials are increasingly adopting at the fast rate in history the digital
world to assist and navigate in the daily lives. Their behaviors and
personalization of devices makes up the largest share of the US employed
population at 40%. This group will respectively shape the future of all industry
sectors and their interactions between technology and the customer. Many
US based businesses will become obsolete during the next 10 years while
others will gain new access to customer growth and revenue dynamics and
accelerate corporate profits.
 Millennials are game-changers
 Technology is lifestyle centric
 IOT will be the new fabric of connectedness
 Personalization and adoption is the most important factor
 Empowerment will create new strategies for customer success
The Future of Prosumer Intelligence
The Silvestri Group – Shape Shifting the Future

16. The Silvestri Group
SHAPE SHIFTING THE FUTURE. BEYOND TRANSFORMATION TO
SUPERIOR DELIVERY.
Unlock your potential, challenge your established universe of
thoughts to achieve new paradigms of thinking for global business
superiority.
Partner with agile, adaptive, forward value capabilities to co-create
platforms of success with stakeholders and key global partners.
Revenue Drill Return Model (RDRM) ®
Thomas Silvestri
Founder and Managing Director
773.599.8230
www.thomassilvestri.com
thomas@thomassilvestri.com
The Silvestri Group – Shape Shifting the Future