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Dr. Bidyut Prava Mishra
Assistant Professor, LPT
C.V.Sc & A.H., OUAT
 Total livestock population of India: 512.05 Million
 11.6% of the world population
Speies Population in million % Share in world &
position
Cattle 190.9 15.06 (Second)
Buffalo 108.7 57.83(First)
Goats 135.17 17.14% (Second)
Sheep 65.06 7.14% (Third)
Pig 10.29 1.2%
Poultry 729.2 17% (Seventh)
2012 census
 Total meat production in India: 6.7 MT (2014-15)
 Growth rate in meat production in India: 7.31%
 Category % share % of animal slaughtered
 Cattle 5 10.6
 Buffalo 21 10.6
 Sheep 8 24.1
 Goat 14 58.7
 Pig 7 95
 Poultry 45 90
 Per capita meat consumption in India: 5.5 kg/head/year
 Bovine meat 2.1
 Sheep & goat 0.7
 Pig 0.4
 Poultry 1.7
 Other meat 0.4
 Total 5.5
 Per capita meat consumption in world: 42 kg/head/year
 Developed countries: 80.3 kg/head/year
 Contribution of livestock sector to Indian GDP-4.1%
Items Percent (%) of total values
Milk and milk products 65.05
Meat and meat industry
byproducts
19.83
Eggs 3.77
Wool and Hair 0.1
Dung 6.93
Type 2013-14
Qut. In
MT
Rupees
in lacs
2Qut. In
MT014-
15
Rupees
in lacs
2015-16
Qut. In
MT
Rupees
in lacs
Carabeef 1451941
.75
2647235
.44
147630.
78
2928915
.69
1314473
.67
2668541
.29
Sheet
and goat
meat
20425.8
5
67957.6
8
22827.7
7
82153.8
4
21635.8
9
83389.8
2
Other 255.23 691.75 261.92 1419.71 0.10 618.18
Processe
d meat
488.78 691.75 406.11 1419.71 280.92 618.18
 India’s international trade in livestock and
livestock products is mainly in live animals
(17%), meat and meat products (82%), dairy
products and eggs (1%).
 India does not even contribute 1 per cent to the
world export of the livestock products
 20.5 million people depend upon livestock for their livelihood
 Livestock sector contributed 16% to the income for all rural
households.
 Indian Meat export: growing at 13% annually
 In spite of big potential because of large livestock population,
the meat industry in India has not taken its due share.
 India is still a small player in global market of livestock trade
 The total processing capacity in India is over 1 million tons per
annum
 Only 2% of total meat produced utilized for processed meat product
 In developed countries , 60% meat is utilized
 Remaining meat sold in fresh or frozen forms
 Only 34 modern meat processing plants approved for export of meat
 75 no. of Abattoir cum meat processing plants are approved under
APEDA for export
 Allanasons Limited pioneered Indian meat exports in 1969 and
continuous to be the leader in meat export
 Uttar Pradesh, Andhra Pradesh , West Bengal ,
Maharashtra , Kerala, Delhi , Rajasthan are the key areas
of Processed meat production in India.
 Major Export Destinations (2015-16) : Korea Republic,
United Arab Emirates, Saudi Arabia, Thailand and
Maldives.
 Even though production is in accelerated trend still processing and
marketing strategies are not in a well defined manner which leads
to overall moderate profitability and less export promotion.
 All essential amino acid
 Protein 19-21%
 High biological value (85)
 Fe, Zn, Se, P
 Vit-D
 Vit- B (B1, B2, B6, B12, Niacin, pantothenic acid)
 Omega-3 and omega-6 PUFA
 40% MUFA :Oleic acid
 Low myristic acid
 Linoleic acid, linolenic acid
 Process of changing or transforming a product
from its original state to a more valuable state.
 Product development in a way that enhances its
value
 A broad definition of value added is to economically
add value to a product by changing its current
place, time, and form characteristics to
characteristics more preferred in the marketplace.
Variety/
convenience
FunctionProcessing
Classification
 Deboning
 Size reduction
 Seasoning-(addition of spices and condiments)
 Tenderization
 Tumbling
 Smoking
 Retorting / cooking
 Emulsion preparation
 Battering
 Quality raw materials
 Correct formulation
 Optimum processing
 Right packaging
 Storage stability
 Flavour and colour changes
 Nutritional value
 Labeling requirements
 Product specifications and regulations
 Provide valued, variety and convenience meat products.
 Meet life style requirements.
 Increase demand and marketability
 Utilize different carcasses & by-products beneficially.
 Utilisation of inferior carcass cuts with combined
technology
 Incorporation of extenders for quality and economy
 Improves safety and product attribute such as
appearance, juiciness and flavour.
 Facilitates diverse products, cost reduction, competitive
pricing
 Economic utilisation of waste
 Check large scale imports & promote exports
 Promote entrepreneur ventures and employment
 Production of high demand value added product such
as low fat meat products
 Processed meat products reduces the gap in the
marketing channel when supply of meat is excess.
 Lower cooking losses
 Largest population of Livestock (Large amount of raw
material)
 Tough meat from spent animals will be successfully utilised
for development of palatable and qualitative products.
 Rapid urbanization and industrialisation & change of food
habits resulted in increase in demand.
 Increase in demand mostly by nuclear families
 Higher middle class income group
 Export prospects (Global market)
 Availability of contemporary technology
 Less preference for frozen meat by the consumer
 Insufficient cold chain facilities
 Lack of well organized marketing system
 Less domestic demand for value added meat products
 Lack of infrastructure facilities for processing and storage
 Non availability of adequate technology in most parts of the
country
 Fluctuating export trade
 High import duty and stringent SPS measures of respective
importing countries
 Inadequate focus on quality & safety standards
 Traceability
 Lack of skilled & trained personnel
 Low availability of reliable & accurate instruments &
equipments
 High requirement of working capital.
 Negative attitude of public towards meat on account of
misinformation campaign and socio- religious taboos.
 Lack of product development & innovation
 Inadequate focus on quality and safety
standards
 Poor processing and marketing conditions
 Microbiological problems
 Quality deterioration due to bio-chemical
changes
 Bio- insecurity of products
 Newer technologies for design of mini meat processing units
 Increasing production efficiency leading to lower production cost
 Production of hygienic and quality products
 Shelf life extension of meat products by application of hurdle
technology and biotechnology means
 Developing newer techniques for tenderization of meat
 Uniform processing technologies for traditional meat products.
 Improved packaging techniques like vacuum, MAP, CAP, retort
and aseptic
 All efforts have to be made to keep production cost at minimum
with selection of appropriate formulation, processing conditions
and infrastructure facilities.
 Development of quick and sensitive methods for detection
of pathogens and hazardous feed residues
 Organized marketing network need to encourage positive
trend for uniform profits to all the players in the meat
industry
 Creation of facilities for production of quality and safety
products
 Quality and safety compliance in food chain from
production to consumption
 Adoption of processing technologies at different location
for easy distribution and marketing and development of
further processed meat products
 Identify potential markets for value added meat and
poultry products.
 Identify risks and benefits of producer participation
 Introduce producers and processors to products and
processes that enhance efficiency in production
process and results in products that compete well in
the value added market place.
chicken pickle Chicken nuggets
Meat patties Meat balls
Chicken croquettes Buttered chicken eggs
 Dietary supplementation of functional
ingredients
 Fortification of essential nutrients, e.g.
dietary fibers, vitamins •
 Protein incorporated meat products
 Carbohydrate enriched meat products
 Probiotic & fermented meat products
Value addition in meat

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Value addition in meat

  • 1. Dr. Bidyut Prava Mishra Assistant Professor, LPT C.V.Sc & A.H., OUAT
  • 2.  Total livestock population of India: 512.05 Million  11.6% of the world population
  • 3. Speies Population in million % Share in world & position Cattle 190.9 15.06 (Second) Buffalo 108.7 57.83(First) Goats 135.17 17.14% (Second) Sheep 65.06 7.14% (Third) Pig 10.29 1.2% Poultry 729.2 17% (Seventh) 2012 census
  • 4.  Total meat production in India: 6.7 MT (2014-15)  Growth rate in meat production in India: 7.31%  Category % share % of animal slaughtered  Cattle 5 10.6  Buffalo 21 10.6  Sheep 8 24.1  Goat 14 58.7  Pig 7 95  Poultry 45 90
  • 5.  Per capita meat consumption in India: 5.5 kg/head/year  Bovine meat 2.1  Sheep & goat 0.7  Pig 0.4  Poultry 1.7  Other meat 0.4  Total 5.5  Per capita meat consumption in world: 42 kg/head/year  Developed countries: 80.3 kg/head/year
  • 6.  Contribution of livestock sector to Indian GDP-4.1%
  • 7. Items Percent (%) of total values Milk and milk products 65.05 Meat and meat industry byproducts 19.83 Eggs 3.77 Wool and Hair 0.1 Dung 6.93
  • 8. Type 2013-14 Qut. In MT Rupees in lacs 2Qut. In MT014- 15 Rupees in lacs 2015-16 Qut. In MT Rupees in lacs Carabeef 1451941 .75 2647235 .44 147630. 78 2928915 .69 1314473 .67 2668541 .29 Sheet and goat meat 20425.8 5 67957.6 8 22827.7 7 82153.8 4 21635.8 9 83389.8 2 Other 255.23 691.75 261.92 1419.71 0.10 618.18 Processe d meat 488.78 691.75 406.11 1419.71 280.92 618.18
  • 9.  India’s international trade in livestock and livestock products is mainly in live animals (17%), meat and meat products (82%), dairy products and eggs (1%).  India does not even contribute 1 per cent to the world export of the livestock products
  • 10.  20.5 million people depend upon livestock for their livelihood  Livestock sector contributed 16% to the income for all rural households.  Indian Meat export: growing at 13% annually  In spite of big potential because of large livestock population, the meat industry in India has not taken its due share.  India is still a small player in global market of livestock trade
  • 11.  The total processing capacity in India is over 1 million tons per annum  Only 2% of total meat produced utilized for processed meat product  In developed countries , 60% meat is utilized  Remaining meat sold in fresh or frozen forms  Only 34 modern meat processing plants approved for export of meat  75 no. of Abattoir cum meat processing plants are approved under APEDA for export  Allanasons Limited pioneered Indian meat exports in 1969 and continuous to be the leader in meat export
  • 12.  Uttar Pradesh, Andhra Pradesh , West Bengal , Maharashtra , Kerala, Delhi , Rajasthan are the key areas of Processed meat production in India.  Major Export Destinations (2015-16) : Korea Republic, United Arab Emirates, Saudi Arabia, Thailand and Maldives.  Even though production is in accelerated trend still processing and marketing strategies are not in a well defined manner which leads to overall moderate profitability and less export promotion.
  • 13.  All essential amino acid  Protein 19-21%  High biological value (85)  Fe, Zn, Se, P  Vit-D  Vit- B (B1, B2, B6, B12, Niacin, pantothenic acid)  Omega-3 and omega-6 PUFA  40% MUFA :Oleic acid  Low myristic acid  Linoleic acid, linolenic acid
  • 14.  Process of changing or transforming a product from its original state to a more valuable state.  Product development in a way that enhances its value  A broad definition of value added is to economically add value to a product by changing its current place, time, and form characteristics to characteristics more preferred in the marketplace.
  • 16.
  • 17.  Deboning  Size reduction  Seasoning-(addition of spices and condiments)  Tenderization  Tumbling  Smoking  Retorting / cooking  Emulsion preparation  Battering
  • 18.  Quality raw materials  Correct formulation  Optimum processing  Right packaging  Storage stability  Flavour and colour changes  Nutritional value  Labeling requirements  Product specifications and regulations
  • 19.  Provide valued, variety and convenience meat products.  Meet life style requirements.  Increase demand and marketability  Utilize different carcasses & by-products beneficially.  Utilisation of inferior carcass cuts with combined technology  Incorporation of extenders for quality and economy  Improves safety and product attribute such as appearance, juiciness and flavour.  Facilitates diverse products, cost reduction, competitive pricing
  • 20.  Economic utilisation of waste  Check large scale imports & promote exports  Promote entrepreneur ventures and employment  Production of high demand value added product such as low fat meat products  Processed meat products reduces the gap in the marketing channel when supply of meat is excess.  Lower cooking losses
  • 21.  Largest population of Livestock (Large amount of raw material)  Tough meat from spent animals will be successfully utilised for development of palatable and qualitative products.  Rapid urbanization and industrialisation & change of food habits resulted in increase in demand.
  • 22.  Increase in demand mostly by nuclear families  Higher middle class income group  Export prospects (Global market)  Availability of contemporary technology
  • 23.  Less preference for frozen meat by the consumer  Insufficient cold chain facilities  Lack of well organized marketing system  Less domestic demand for value added meat products  Lack of infrastructure facilities for processing and storage  Non availability of adequate technology in most parts of the country  Fluctuating export trade  High import duty and stringent SPS measures of respective importing countries
  • 24.  Inadequate focus on quality & safety standards  Traceability  Lack of skilled & trained personnel  Low availability of reliable & accurate instruments & equipments  High requirement of working capital.  Negative attitude of public towards meat on account of misinformation campaign and socio- religious taboos.
  • 25.  Lack of product development & innovation  Inadequate focus on quality and safety standards  Poor processing and marketing conditions  Microbiological problems  Quality deterioration due to bio-chemical changes  Bio- insecurity of products
  • 26.  Newer technologies for design of mini meat processing units  Increasing production efficiency leading to lower production cost  Production of hygienic and quality products  Shelf life extension of meat products by application of hurdle technology and biotechnology means  Developing newer techniques for tenderization of meat  Uniform processing technologies for traditional meat products.  Improved packaging techniques like vacuum, MAP, CAP, retort and aseptic  All efforts have to be made to keep production cost at minimum with selection of appropriate formulation, processing conditions and infrastructure facilities.
  • 27.  Development of quick and sensitive methods for detection of pathogens and hazardous feed residues  Organized marketing network need to encourage positive trend for uniform profits to all the players in the meat industry  Creation of facilities for production of quality and safety products  Quality and safety compliance in food chain from production to consumption  Adoption of processing technologies at different location for easy distribution and marketing and development of further processed meat products
  • 28.  Identify potential markets for value added meat and poultry products.  Identify risks and benefits of producer participation  Introduce producers and processors to products and processes that enhance efficiency in production process and results in products that compete well in the value added market place.
  • 29.
  • 32.
  • 33.
  • 35.
  • 36.  Dietary supplementation of functional ingredients  Fortification of essential nutrients, e.g. dietary fibers, vitamins •  Protein incorporated meat products  Carbohydrate enriched meat products  Probiotic & fermented meat products