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Sarit harel presentation v3pptx
This document discusses challenges facing traditional marketing models and the need for marketing to change. It notes that advertising is being "tuned out" by consumers and that younger web users prefer tailored, targeted online ads over traditional ads. It suggests adopting a "push-pull" marketing strategy that engages consumers by making content and messages more relevant and valuable to the individual recipient. The focus should be on understanding the customer and providing value in exchange for their attention rather than just promoting the brand.
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Sarit harel presentation v3pptx
- 1. We Design TheFuture Marketers to maximise the return on their investments Innovators to create more successful propositions. CEO’s to grow profits through customer-centricity. By: Sarit Harel
- 2. CHANGE MARKETING? YESWE CAN.
- 3. The traditional marketing model is being challenged, and (CMOs) can foresee a day when it will no longer work. McKinsey By: Sarit Harel
- 4. Different Channel, SameProblem 78% of consumers consider in-stream advertising as “intrusive”. Half of viewers stop watching an online video once they encounter an in-stream ad. Source: Burstmedia 29% of consumers leave a website that appears to be cluttered with advertising. Source: Burstmedia, BANNER/AD BLINDNESS Source:burstmedia
- 5. Image: (c) Adambooth The Core Issue People who live near train lines adjust to the noise. They do the same with advertising.
- 6. FUTURELAB TV Ads arebeing “tuned out” DVR Growth by Region UK DVR owners who fast-forward the adverts (millions of units) (% of recorded programmes) Never ; 6% 48.2 Hardly ever, 3% About half 2008 the time, 7% 2013 8.6 9.4 Always & 1.1 almost always; 88% Europe West Europe East/ME Source:burstmedia
- 7. Across the board(including digital) ... MarCom Needs A Reboot
- 8. FUTURELAB behaviorally-targeted online ads Younger Web Users are More Likely to Like Tailored Online Ads than Older Generations Source:burstmedia
- 9. FUTURELAB behaviorally-targeted online ads Men are More Likely than Women to Trade Non Personal Information for Better Online Ad Relevancy Source:burstmedia
- 10. FUTURELAB Web User Preferences Content Sites Draw a Social Following Source:burstmedia
- 11. FUTURELAB Web User Preferences Purchasing Decisions are Influenced by Blogging and Social Sharing Source:burstmedia
- 12. FUTURELAB Changing Media Landscape Push–pull strategy We The Media MANY-TO-MANY My Media ONE-ON-ONE BEHAVIRAL TARGETING Niche Media ONE-TO-FEW We are the Mainstream media media we ONE-TO-MANY decide what to consume and where
- 13. Imagine … Getting consumersto embrace the message
- 14. E-marketing The new process of marketing a brand using the Internet > Be focused There is no time for mistakes > > Be prepered > Use metodology
- 15. Strategy Strategy Mix Monitoring € Mix Activity Activity Monitoring
- 16. Strategy TODAY: Take your existing plan Who am I ? and ask yourself “what’s in it for the customer to give me Who is my target audience? his media-time?” Where are they? How can I make it more relevant and interesting? What is the relevant messege? And if you don’t know, go into the street and ask or upload a test campaign.
- 17. Mix What are mytargets? TODAY: Take your existing plan Brand awarness, Equisitions, and ask yourself Traffic, Usages “what’s in it for the Retentions customer to give me his media-time?” What are my channels? How can I make it more relevant and interesting? Google ads, Facebook ADS SMO, Bloggers ,SEO PR And if you don’t know, go into the street and ask or upload a test campaign.
- 18. Activity TODAY: Implementation Take your existing plan and ask yourself Messeges “what’s in it for the customer to give me his media-time?” Target Audience How can I make it more relevant and interesting? Media / Channel And if you don’t know, go into the street and ask or upload a test campaign.
- 19. Monitoring-Real Time Data GoogleADS - TODAY: Take your existing plan Facebook ADS and ask yourself “what’s in it for the customer to give me Brand monitoring his media-time?” How can I make it more relevant and PR bloggers interesting? And if you don’t Web analitycs know, go into the street and ask or upload a test campaign.
- 20. Don’t waste yourmoney! CadilLac XTS
- 21. Vehicles -CadilLac XTS Who is my target audience? Emotional, explorer, Risk status seeker Averse, practical, economic driven
- 22. Vehicles -CadilLac XTS Who is my target audience? Thank you
- 23. Vehicles -CadilLac XTS Who is my target audience? Emotional, explorer, Risk status seeker Averse, practical, economic driven Thank you
- 24. Vehicles Who is my target audience? Thank you
- 25. Who is mytarget audience? Thank you
- 26. Getting consumers toembrace the message CadilLac XTS
- 27. Beat carmageddon Who am I ? Who is my target audience? Where are they? What is the relevant messege? http://youtu.be/WgvnHF7te_4
- 28. Follow and spreadthe world What are my targets? Brand awarness, Equisitions, Traffic, Usages Retentions What are my channels? Google ads, Facebook ADS SMO, Bloggers ,SEO PR
- 29. The new istalking about us What are my targets? Brand awarness, Equisitions, Traffic, Usages Retentions What are my channels? Google ads, Facebook ADS SMO, Bloggers ,SEO PR
- 30. Mix What are my targets? Brand awarness, Equisitions, Traffic, Usages Retentions What are my channels? Google ads, Facebook ADS SMO, Bloggers ,SEO PR
- 31. Strategy Strategy Mix Monitoring € Mix Activity Activity Monitoring
- 32. What about you? By: Sarit Harel CHANGE MARKETING? YES WE CAN. Get in touch: sarit@koranga.com