1) Adweek magazine reaches 45,000 readers who on average manage media budgets of $219 million and work with 76 people across the media ecosystem on a given brand. 2) The Adweek.com audience is made up mostly (51%) of advertising agencies and buying services. It receives over 800,000 monthly unique visitors who generate over 5 million page views. 3) Adweek.com sees more traffic and engagement than its competitor AdAge.com, with nearly 3 daily visits on average per visitor according to comScore statistics.

1. Adweek Print Statistics
82% take action
after seeing an ad
in Adweek magazine
TOTAL CIRCULATION The Adweek audience
45,000 has an average
media budget of
$219 million
for all accounts that
they work on
On average, the
Adweek reader
works with
76 people
across the media
47% 35% 10% 6% 2% ecosystem on a given
brand/account
Ad Agencies & Brand Media Other Allied Super
Buying Services Marketers Companies to Industry Influencers
(media/creative, (retailers, (print, digital, (schools, show (hand-culled
marketing, PR) hospitality, broadcast) copies, events/ business and
manufacturers) conferences) cultural leaders)
The Voice of Media
Sources: 2011 Print Subscriber Study, Equation Research

2. Adweek.com Audience
Industry POWER USERS:
24% visit 1 or more
times per day.
Other
14% 41% visit 10 or more
times per month.
Brand Ad Agencies
Marketers: & Buying
16% Services:
51%
Media
Companies
19%
Job Titles
AD AGENCIES & BUYING SERVICES BREAKOUT
Owner/Partner/C-level: 27%
58% 14% 12% 9% VP, Director: 7%
Manager/Planner/Buyer: 28%
Full-service Creative Digital Ad Media/Buying
Ad Agency Agency Agency Agency Creative Director: 8%
The Voice of Media
Source: Adweek Digital User Study, November 2011. 418 Respondents.

3. Adweek.com Statistics
Traffic Sources
Search & Direct 58%
Referral 36%
Adweek.com VS. AdAge.com TOP 3 REFERRAL SITES
(percent of referral traffic)
1. Facebook 20.1%
2. Twitter 14.9%
3. MSN 6.2%
source: Google Analytics,
857,000 UNIQUES 223,000 April 18 - Oct., 2011
Most Visited
1,000,000
Sections
5,000,000 PAGE VIEWS (percent of total visits)
1. News 52.9%
2. Adfreak 36.1%
3. Video 9.3%
64,000 AVG. DAILY VISITORS 10,000 source: Google Analytics, Oct. 2011
2.6 AVG. VISITS PER VISITORS 1.5
source: comScore, Oct. 2011
The Voice of Media

4. Adweek.com Statistics
The Voice of Media
* Source: October 2011 Google Analytics
** Source YOY: October 2011 vs. October 2010, comScore