1. Simplified Life
20 Year Simple Living High Thinking
Marketing Plan for Veggie Ivy
Must HAVE!
Healthy
Alternative
Visionary
Vegetarian
Ivy A. Villamor
Ateneo Graduate School of Business
June 2011

2. 20 Year Starts Here…
 Daily Rounds
 My essence, function, position
 My daily dose of roles in the life’s stage play
 7 Guides for My Life’s Marketing Plan
 Mandates for a Must HAVE: Monitoring
 My 20 year Plan Simplified…
 End in Mind
 A must HAVE– Healty Alternative Visionary Vegetarian
has a Simplified Life…

3. My essence, function,
position…simplifies and
harmonizes
VISION/ MISSION
My essence… I am a spirit soul, and not the perishable body
My function… the eternal loving servant of God
My position… dominated part and parcel of the Supreme Being
With this knowledge, I am continuously challenged to offer others an alternative. In
whatever situation one is tied up in this age of quarrel and confusion, everybody has
their own ways of living life. But there is a higher taste by knowing this simple truth:
essence, function, and position. Everything else aligns and simplifies itself in
harmony with material nature and with God. Alternative is offered to choose under
one’s own free will.

4. My daily dose of roles in
the life’s stage play
1. Passionate student
2. Loving wife
3. Responsible mother
4. Abiding daughter
5. Steady sister
6. Jack-of-all-trade employee
7. Health bud

5. One Passionate Student
Starting Grade 1, I learned how to study on my own…
and my passion for learning grows…
a student come back
in the Graduate School
College in
action Loyal CPAR
student…
my next target…

6. Loving Wife and
Responsible Mother

7. Abiding Daughter and
Steady Sister

8. Jack-of-all-trade Employee
and The Health Bud
Learning the art of my
forever loved sport
Jog, Jog…
BPI Family with the
Air21 belly
dancers
I find peace in doing Yoga.
It helps me maintain Focus too.
Eating veggies becomes a lifestyle and
The best manager I have known discipline check. We offer this alternative thru
so far in the corp world was with Air21 our starting up business: G.Avenue (unregistered yet)

9. The World’s Important
Brand Is My Name
Vegetarian Ivy Villamor
Vegetable – Eye – Village – Morning – Airplane - Forever 21

10. 7 Guides of My Life’s
Marketing Plan
Dr. Kevin Leman &
William Pentak
“Leadership isn’t professional, it is personal.”
And this starts from within…
1. Know the condition of your flock
2. Discover the shape of your sheep
3. Help the sheep Identify with you
4. Make your pasture a safe place
5. The Staff of Direction
6. The Rod of Correction
7. The Heart of the Shepherd

11. 7 Guides of My Life’s
Marketing Plan
Dr. Kevin Leman &
William Pentak
1. Know the condition of your flock
 Know my self & my competencies thru knowing my SWOT
 Know my goal thru layout of VISION/MISSION
2. Discover the shape of your sheep
 Be healthy in mind and body
 Engage myself on things which enhance my abilities
 Keep my eyes and ears open to life’s lessons on stranger tides
 Maintain positive attitude always

12. 7 Guides of My Life’s
Marketing Plan
3. Help the sheep Identify with you Dr. Kevin Leman &
William Pentak
 Be around with people who loves and inspires to be a better person
 Keep exercising authenticity, integrity and compassion
 Set, maintain, and achieve high standards of performance in all I do
4. Make your pasture a safe place
 Identify my primary market target to ensure safety
 Keep you’re my surroundings clean and hassle free
 Put everything in proper place
 Make myself visible in every miles stone and roles I play
 Solve problems right away before the transform to flock of problems.

13. 7 Guides of My Life’s
Marketing Plan
5. The Staff of Direction Dr. Kevin Leman &
William Pentak
 Plan and work out my plan
 Keep myself on the move
 Make every downtime an opportunity to bounce back
“Failure isn’t fatal”
 Setting boundaries is a matter of practicality and safety, not ego
6. The Rod of Correction
 Protect myself from destructive people
 Discipline as instructive exercise instead of punishment
 Inspect by checking on my progress
 Trim bad habits

14. 7 Guides of My Life’s
Marketing Plan
Dr. Kevin Leman &
William Pentak
7. The Heart of the Shepherd (4Ps)
 This takes the a very high Price: One’s self
 Exemplify your Promotion: “If it’s greatness you want, it is
greatness you must give.”
 Keep your eye on the Product: My Goal
 Excellent people creates the right Place at the right time for
the goals to materialize
 Having on top of mind: “Is this pleasing to God?”
 Everything should be offered to my dearest Lord.

15. Mandates for a Must HAVE…
Monitoring
 Daily
 Income and Expense
 Health Check – Food and Exercise
Must 

Closet check (5 S)
Work habits – punctuality, attendance, work quality, work
Healthy 
relations
Attitude towards people, myself, and situations
Alternative 

Asking myself was I able to please my Lord today?
Daily Prayers – Thanking and Offering to God everything
Visionary  Yearly
Vegetarian 

Budget vs Actual Income & Expenses
Set Target vs Actual Achievements of Plan
 Participation on Spiritual Gatherings
 Participation on Volunteer Social Works
 Prayers – Thanking and Offering to God everything

16. My 20 year Plan
Simplified…
Here and Now… End in Mind…
28 years old Healthy 48 years old
Wife Loving Wife, Happily Married
A Son 2 Successful Sons
CPA CPA, MBA, CIA
Student Professor
Mom’s Bed spacer Owns my own house and car
Staff Employee Successful Entrepreneur
Haphazard Contained and organized
Vegetarian Vegetarian

17. A Must HAVE has
Simplified Life
I am successful if I could be able to offer others, my family and friends,
a healthy alternative way of living. Simplify life by coming back to
basics: living in one’s natural essence, function and position and being
under the influence of the Supreme Lord. It is having the perspective
that all of these belongs to the Lord. We are safe keepers and thus
should do everything to nourish and flourish these gifts.
It does not matter how many or nobody appreciates. Or am I able to
achieve my goals? What really counts is the pure intentions of doings
at best of what I know pleases God. Life as simplified.

18. Simplified Life
20 Year Simple Living High Thinking
Marketing Plan for Veggie Ivy
Must HAVE!
Healthy
Alternative
Visionary
Vegetarian
Ivy A. Villamor
Ateneo Graduate School of Business
June 2011