1. TOP 10 Learning Questions for Setting Product Strategy #28 Ivy Villamor April 14, 2011 A Downloadable Template For use in the Marketing Management Class of Prof. Remigio Joseph De Ungria
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9. Concept 2: WOW Customer by Planning thru Value Hierarchy http://www.slideshare.net/ivyvillamor
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25. Concept 5: Market Survival Mix of Different Product Classifications – Use (Industrial Goods) microchips Which enters the manufacturer’s product completely fabric http://www.slideshare.net/ivyvillamor Materials and Parts
26. Concept 5: Market Survival Mix of Different Product Classifications – Use (Industrial Goods) trucks Long lasting and used in developing or managing the finished product microchips fabric http://www.slideshare.net/ivyvillamor Materials and Parts Capital Items
27. Concept 5: Market Survival Mix of Different Product Classifications – Use (Industrial Goods) trucks Supplies / Business services – short term goods or services that facilitate developing or managing finished product microchips fabric paints paper & pencil http://www.slideshare.net/ivyvillamor Materials and Parts Capital Items Supplies / Business services
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33. Concept 3: Market Survival Mix of Different Product Classifications – Durability/Tangibility http://www.slideshare.net/ivyvillamor Nondurable goods Durable goods Services
55. Concept 6: Product Hierarchy Leads you to Specific Desired Product http://www.slideshare.net/ivyvillamor Hierarchy Sample Need family Product family Product class Product line Product type Item (Brand/Item)
56. Concept 6: Product Hierarchy Leads you to Specific Desired Product http://www.slideshare.net/ivyvillamor Hierarchy Sample Need family Personal Care Product family Product class Product line Product type Item (Brand/Item)
57. Concept 6: Product Hierarchy Leads you to Specific Desired Product http://www.slideshare.net/ivyvillamor Hierarchy Sample Need family Personal Care Product family Cosmetics, skin creams, shampoo, conditioner, soap, etc Product class Product line Product type Item (Brand/Item)
58. Concept 6: Product Hierarchy Leads you to Specific Desired Product http://www.slideshare.net/ivyvillamor Hierarchy Sample Need family Personal Care Product family Cosmetics, skin creams, shampoo, conditioner, soap, etc Product class Hair Cleaning Agent Product line Product type Item (Brand/Item)
59. Concept 6: Product Hierarchy Leads you to Specific Desired Product http://www.slideshare.net/ivyvillamor Hierarchy Sample Need family Personal Care Product family Cosmetics, skin creams, shampoo, conditioner, soap, etc Product class Hair Cleaning Agent Product line Shampoo Product type Item (Brand/Item)
60. Concept 6: Product Hierarchy Leads you to Specific Desired Product http://www.slideshare.net/ivyvillamor Hierarchy Sample Need family Personal Care Product family Cosmetics, skin creams, shampoo, conditioner, soap, etc Product class Hair Cleaning Agent Product line Shampoo Product type Hair Fall Control Shampoo Item (Brand/Item)
61. Concept 6: Product Hierarchy Leads you to Specific Desired Product http://www.slideshare.net/ivyvillamor Hierarchy Sample Need family Personal Care Product family Cosmetics, skin creams, shampoo, conditioner, soap, etc Product class Hair Cleaning Agent Product line Shampoo Product type Hair Fall Control Shampoo Item (Brand/Item) Pantene Hair Fall Solution bottle
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68. TOP 10 Learning Questions for Setting Product Strategy #28 Ivy Villamor April 14, 2011 A Downloadable Template For use in the Marketing Management Class of Prof. Remigio Joseph De Ungria
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