Dr. James Victor Otayza outlines a 20-year marketing plan to achieve his vision and fulfill his purpose in life. His vision is to apply his medical skills to the best of his ability to help ease the suffering of those around him while maintaining faith. He aims to succeed by fulfilling five key roles daily: being a man for others, a compassionate physician, a loving son, a leader in his patient community, and a hardworking doctor. The plan involves monitoring his performance, budgeting, continuing education, and developing his personal brand over the next 20 years to reach his end goals of being a happily married family man, popular speaker, and someone who can help others financially at age 55.
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