The document outlines a 10 step marketing plan for Monmilk. It first analyzes the target market and positioning, identifying consumers wanting to be healthy and a niche opportunity for Monmilk. It then details the marketing mix and strategy, including Monmilk being a premium priced white liquid milk promoted through various channels and distributed nationwide to target this niche market of ¥10.8 billion. The plan aims to position Monmilk as the leading niche brand.