3. >Farm Frites-Egypt is an
Egyptian, Kuwaiti, and
Dutch joint venture.
>Established in 1988 as a
closed shareholding
Egyptian company.
>It has many factories allover
the world & In Egypt has
factory in 10th of ramadan.
>Has a high variety of potato
products suitable for food
service.
>It has 400,000 fadan in Egypt
only.
>It is a worldwide company.
4. Begining inventory :
Waleed & Moataz El Alfy
Top Manager:
Waleed El Henawy
Marketing Manager:
Mohamed Gohar
Vice Marketing Manager:
Hamdeen omar
Regional Manager for delta:
Magdy Sabbah
>There are other 40 managers &
about 150 to 300 employees
in the company.
5. >The company in its
marketing plan depends
on promotions for
companies like :
Macdonald's , Kfc ,fry
day
>And also depends on
Partnership and
transparency
>Consistent long term
strategy
>Food service prime focus
>Close to the market (to
be where the business is)
6. >Our company achieves their
goals by commtting to build
a fair & enjoyable
environment
>our winning team is
responsible for achieving
Customers’ & Stakeholders'’
delighted.
>The Company makes more
offers to attract new
customers & offering them
high value other than
competitors.
>The company vision to
achieve the two fold goals
of marketing is to become
the most trusted &
Profitable brand in Fresh,
Frozen & Ready Made food
in the Middle East & Africa
7. >Our company is a smart &
proactive as they build
strong inside & out side
relationships.
>Our customers : We are
restless when it comes to
customer responsibility.
>Our employees: We are
family.
>Our Shareholders: We are
transparent.
>Our business: We are
presistent.
>Our product: We are quality
focused.
>Time: We are accountable.
>Environment:We are caring.
8. >Our company has many SBU’s such as : potato fast food ,
Potato fast fry , Wedges , Crinkle fries , Fun letter &
appetizers.
>The Company divides its SBU’s according to product based into
: Original category , Premium category , Mini farm category &
Appetizers category.
>Original Category is the cash cows products of the company
with low growth rate & high market share they are stable
products.
>Premium category is the stars products of company with high
growth rate & high market share it must be turned into cash
cows.
>Mini farm category is the question mark products with high
growth rate & low market share , it’s the new products.
>Appetizer category is the dog products with low gorwth rate &
low market share , The company must stop their production.
10. >In my opinion the company must
keep the original category
which is cash cows products in
its place by taking care of the
value & reach customer
satisfaction.
>For the premium category which
is stars it must spend more
money to make it stable & turn
it to cash cows.
>The question mark products is
mini farm category & the
company should focus on most
profitable product to invest in it
& turn into stars.
>Finally the appetizers category is
dog products the company
must get rid of them because
they need money & make no
profit in return.
11. >Overall Farm Frites is a
strong company according
to its BCG matrix because
it has very high market
share & high growth rate
with its new products. All
over the world it’s the
most known company for
potato.
12. >For the premium category the
company segmenting it by
dividing market into group of
buyers that have different
needs & satisfy their needs.
>For market targeting the
company evaluate each
segment such as Steak
House , Wedges & decide
which one to enter to make
most profit.
>After the company decides
which segment to enter , it
must determine what
positions it wants to occupy in
those segments , The
company gives greatest
advantage for customers
more than competitors.
13. >The marketing environment of
the company is the actors &
forces outside market that
affect marketing
management's ability to
build successful
relationships with target
customers.
>For farm frites this
environment is the
microenvironment which
consists of :The company ,
The suppliers, The market
intermediaries , The
customers.
14. >Farm frites has a large website
that contain every detail about
their beginning , products &
distribution which is
http://www.farmfrites.com.eg.
>Their marketing department
inside this site makes offers &
sell their products online
http://www.farmfrites.com.eg/e
rrorPage.aspx?aspxerrorpath
=/orderRequest.aspx.
>It has a website plan for
media center will be
launched soon for their
commercials
15. >Farm frites company adopts
some selling strategies
according to where they sell
their products.
>As they sell for fatahallah
with low prices from 10% to
15% of their product.
>For Carrefour they sell with a
higher prices from 9% to
12% of their product.
>For Metro they sell with high
prices from 8% to 10%.
>These selling strategies make
the most profit for the
company.
16. >As for promotions the
company didn't make any
commercials on T.V for 20
years.
>They depend on their value ,
quality , word of mouth &
making more offers to
customers.
>They also depend on long
relation ships with other
companies .
17. >Farm frites company
distribute their products by
themselves & also uses
other distribution
companies with a fleet of
refrigerated vans that
guarantee product integrity
and prompt, efficient
delivery.
18. >Farm frites company
believe in marketing as
its just a function like
any other inside the
company because it
believes that , we are
number one in EGYPT
, cause we don’t have
strong competitors in
market , we provide all
restaurants, markets ,
hotels , retails.
19. >I see that the company must take care of the
marketing department as they make more offers &
return to make commercials on television & social
media " facebook ,twitter “.
>I also recommend to get rid of the dogs products
which need more money & make no profit.
>The company may open its own shops to sell their
products directly to customers.
>To think of new products & enter different market to
give a greater value & satisfy needs of customers.
>The company must differentiate from its competitors to
occupy a great position in customer’s mind.
>As the marketing is all about creating value for
customers & build strong relationships in order to
capture value from customer in return , It's the sense
of satisfying customer needs.
