Vinamilk is Vietnam's largest dairy company, established in 1976. It has grown to have over 200 dairy product lines and captures an estimated 75% of Vietnam's high-growth dairy market. Vinamilk uses a 4P marketing strategy of product, price, place, and promotion. They focus on developing new products, ensuring product quality, using colorful packaging, and distributing their products nationwide from major cities down to remote mountain towns. Vinamilk promotes its products through advertising, public relations campaigns focused on community support, and building its brand within Vietnam and globally.

1. CONTENT OVERVIEW OF THE VINAMILK COMPANY B. MARKETING STRATEGY OF THE VINAMILK COMPANY

2. OVERVIEW HISTORY ACHIEVEMENTS

3. HISTORY

4. HISTORY Establised in 1976 Have 3 times changed its name 1978 1993 2003

5. HISTORY Say milk, say vinamilk Pure 100% Belief of Vietnam

6. HISTORY HEAD-QUARTER In HoChiMinh city

7. ACHIEVEMENTS Top 200 largest firms of Viet Nam report The 15 th largest company of Viet Nam

8. ACHIEVEMENTS MORE THAN 200 DAIRYS PRODUCTS ESTIMATED 75% OF HIGH-GROWTH MARKET

9. ACHIEVEMENTS “ TOP TEN HIGH-QUALITY VIETNAMESE GOODS” FROM 1995 TO 2007

10. ACHIEVEMENTS

11. MARKETING STRATEGY OF THE VINAMILK COMPANY MARKETING MIX 4Ps

12. MARKETING MIX PRODUCT PROMOTION PLACE PRICE

13. PRODUCTS PRODUCT

14. Products range Condensed milk: Liquid milk: Powdered milk & cereal: Refrigerated food: Beverage:

15. Quality Morden technology ISO 9001-2000 of quality

16. Packaging Colorful Youthful Beautiful

17. Research and Development Innovate product line milk for children Introduce some new product: mineral water…

18. Price PRICE

19. Price Controlling Tightening Cost & expenses Controlling Tightening

20. Price

21. Place

22. Place From province to distric From coastal to mountain

23. Place

24. Promotion PROMOTION

25. Promotion

26. Advertising Advertising standard + exciting + funny + unique + unforgetable

27. Advertising + Fresh + Pure + Coming directly from the nature

28. Advertising

29. Public relationship + 1.000.000 cups of milk + “cultivate talents” + build house & bridge

30. Conclusion Build up a brand not only in Vietnam but also the global markets Successful Marketing strategy -> More successful in the future