This document presents a market analysis of McDonald's McFlurry in India to study customer awareness and satisfaction levels. A survey was conducted using a questionnaire among 91% of respondents who visited McDonald's. The analysis found that 32% lacked awareness of McFlurry and awareness through advertising was low. However, most found the taste satisfactory and price reasonable. Recommendations included increasing McFlurry awareness through advertising, adding flavors, and improving cleanliness.
Vision of Ray Croc for McDonald's. McDonald's current position in international market. SWOT analysis for McDonald's. PESTEL analysis for McDonald's. Porter's Five forces of market. Conclusion. McDonald's customer satisfaction approach of business. King of international fast food chain.
Vision of Ray Croc for McDonald's. McDonald's current position in international market. SWOT analysis for McDonald's. PESTEL analysis for McDonald's. Porter's Five forces of market. Conclusion. McDonald's customer satisfaction approach of business. King of international fast food chain.
It helped us to practically experience the 5 Dimensions of service Quality at Mc Donald's.
Before going there, we had just an iota of idea about Service and Customer. However after going there, we have a paradigm shift in understanding Service Quality and Dedication to Customers
We were also exposed to holes of service gaps within Mc Donald's Coimbatore service.
This time the customers practically surprised us with regard to his expectations in the 5 Dimensions of service Quality from Mc Donald's Coimbatore
Goodman Marketing Partners shares a variety of creative initiatives in B2B marketing over the years. Our best practices are established and proven again and again. Call or email me to brainstorm. Got a B2B problem? If we can\'t solve it -- it can\'t be solved. Period.
Continous Improvement: How To Make it HappenJason Little
Continuous Improvement. All organizations want it but how do you do it? In this presentation for the Ontario Hospitals Association I shared stories and ideas for applying Lean practices to change.
Marketing : Repositioning Strategies of Cadbury Dairy MilkRohan Bharaj
The presentation tries to cover the repositioning strategies adopted by Cadbury Dairy Milk since the 1990s to keep reinventing their image in the minds of the customers.
It helped us to practically experience the 5 Dimensions of service Quality at Mc Donald's.
Before going there, we had just an iota of idea about Service and Customer. However after going there, we have a paradigm shift in understanding Service Quality and Dedication to Customers
We were also exposed to holes of service gaps within Mc Donald's Coimbatore service.
This time the customers practically surprised us with regard to his expectations in the 5 Dimensions of service Quality from Mc Donald's Coimbatore
Goodman Marketing Partners shares a variety of creative initiatives in B2B marketing over the years. Our best practices are established and proven again and again. Call or email me to brainstorm. Got a B2B problem? If we can\'t solve it -- it can\'t be solved. Period.
Continous Improvement: How To Make it HappenJason Little
Continuous Improvement. All organizations want it but how do you do it? In this presentation for the Ontario Hospitals Association I shared stories and ideas for applying Lean practices to change.
Marketing : Repositioning Strategies of Cadbury Dairy MilkRohan Bharaj
The presentation tries to cover the repositioning strategies adopted by Cadbury Dairy Milk since the 1990s to keep reinventing their image in the minds of the customers.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
3. MC DONALDS
McDonalds was started in 1940 in California by two brothers
named Richard and Maurice McDonald
It is worlds leading food service provider with 31000
restaurants serving in 119 countries
Serves 50 million customers each day
McDonald’s entered India in 1996
McDonald in India was a 50-50 joint venture between
Connaught Plaza Restaurants and Hard Castle Restaurants,
Which are owned and managed by Vikram Bakshi and Amit
Jitia
Business Model:
• Franchise Model – Only 15% of the total number of
restaurants are owned by the Company
• Acts like a retailer and think like a brand
4. Objectives
To study the awareness level of Mcflurry in market
To study the customer satisfaction for McDonalds
Flurry
To study the Frequency of customers going to
McDonalds
To study the customer satisfaction for McDonalds
outlets
To know the suggestions for improvement of
McDonalds from customer end
5. Mcflurry
Focus of this research is to promote Mcflurry
Recently, McDonald has launched Mcflurry in
India
Available in Oreo and Chocolate flavors
Television Commercial launched
Brand Concept - “Slow Down”, “When was the last
time you relaxed?
Target market- Those who feel stress, want to relax
from work
6. Scope
Research Methodology
Questionnaire design
Research Design
Sampling Design
Sample Size
Data Collection
7.
8. No of people visited to McDonald
No of people visited to McD
Yes No
9%
91%
9. Frequency of people visit to McDonald
Frequency of people visit to McD
1-3 times 4-6 times 7-9 times > 9 times
4% 3%
21%
72%
10. Visit to McDonald
Visit to McD
Very Dissatisfactory Satisfactory
Neutral Very satisfactory
Dissatisfactory
2% 0%
25%
15% 58%
11. Efficiency of service at McDonald
Efficiency of service at McD
Very Dissatisfactory Satisfactory
Neutral Very satisfactory
Dissatisfactory
3% 0%
34% 50%
13%
12. Ambience of McDonald
Ambience of McD
Very Dissatisfactory Satisfactory
Neutral Very satisfactory
Dissatisfactory
2% 0%
30%
47%
21%
13. Reason to visit McDonald
Reason to visit McD
For Celebrating Occasions
For Spending leisure time
Family outing
For eating something different
12%
31%
11% 46%
14. Which McDonald outlet prefer to visit
Which McD prefer to visit
Near Home Near college / office Any specific outlet
13%
41%
46%
21. Findings
During the survey it was found that McDonald is very popular
amongst people
32 % people are not having awareness about Mcflurry
Awareness for Mcflurry from advertisement is very low
Majority of people said that price of Mcflurry is reasonable
Response from the people for the taste of Mcflurry is
positive.
22. Recommendations
Awareness level for Mcflurry should be increase
Little more quantity of Mcflurry required as per price
Mcflurry should have more flavors
Chocolates should be mixed properly with ice-cream in
Mcflurry
Cleanliness must be little more focused
There should be more items in vegetarian segments
McDonald should increase the area for sitting
23. Suggestions
McDonalds can increase Awareness level for Mcflurry through
Advertisement on T.V
Leaflet in the tray with food ordered from customers at outlets, so
that all existing customers will know about Mcflurry and it is less
costlier way of promotion
Attractive Hoardings at outlet as well as in other areas
They can offer Mcflurry to customers in Combo Package by charging
less price
McDonald can start new outlets near Offices or Colleges
24. Reference
Cooper, D. and Schindler, (2007), Business research methods, Tata
Mcgraw hill, New Delhi, 138 -170.
Kothari, C.R. (1999), Research methodology: methods and
techniques, Vishwa Prakashan, New Delhi, 21-151.
Wikipedia, the free encyclopedia of McDonald downloaded on
the15th February 2012http://www.thefreedictionary.com/workshop
www.google.com
www.mcdonalds.com
http://www.mcdonaldsindia.com