Student project for General Assembly UXDi Immersive We were tasked with designing a feature set that integrated social with the Netflix streaming service. Designed by: Joe O'Donnell, joeod7@gmail.com Stephanie Lee, stephlylee@gmail.com Jaclyn Anderson, jaclynlenee@gmail.com

1. “
I put bloody skins on my back, and I dance
around the fire, and I tell what the hunt was like.
- GARY PAULSEN, AUTHOR OF “HATCHET”
”

2. DESIGN BY:
Joe O’Donnell, Stephanie Lee, Jaclyn Anderson
Student Project | General Assembly UXDi Winter 2013

3. THE PROJECT
BRIEF:
With Amazon Prime breathing down their necks, Netflix has got to catch up!
They want to start with an MVP-- the smallest feature set that is valuable
to users.
!
• Understand how people find and share movies
• Design the key screens of their new features using the current look and feel
of Netflix.com
!
TARGET DEVICES:
Responsive website that works well with iPad and/or iPhone application

4. THE PRODUCT
Netflix Social is a new set of features that enable users to
connect, discover and share their entertainment experiences with
family and friends.
!
Its interface features seamless social activity options, allows for
group watching, and introduces a supplemental mobile app that
allows multiple users to interact on-screen. Unlike Amazon Prime,
Netflix Social enhances the entertainment experience by facilitating
interactions between people while they are enjoying their favorites
shows & movies.

5. USER RESEARCH: SURVEY & INTERVIEWS
KEY LEARNINGS FROM OVER 100 USERS:
• 80% users discover new entertainment
through word of mouth
• only 20% users prefer to watch shows alone
• 65% users like to chat with others while
watching movies
!

6. OUR PERSONAS
Moe | the commentator
43, divorced, high school history teacher
Personality: serious, quiet & reserved
“I don’t like to be interrupted when I’m watching a movie.”
Technology
• tech savvy
• has an iPhone and an Apple TV
• uses the web to keep up on happenings and the news
!
Entertainment
• likes to stream tv shows and movies
• enjoys going to art house theaters with friends and discuss the movie afterwards
• likes to review movies online and his friends trust his opinions
• when watching movies, he doesn’t want to be disturbed
• loves independent films, documentaries, sci fi, action adventures and drama
!
Social media
• has a facebook account and only accepts invites from his close friends and family
!

7. OUR PERSONAS
Zach | the movie buff
22, single, biology student
Personality: outgoing, curious, creative and social
“I tell my friends, the only way to watch a good series
is to watch the whole thing at once”
Technology
• a moderate user of technology
• understands technology and has little patience for a bad product or service
• his main devices are his desktop PC and his Android phone
he uses them for socializing and entertainment
!
Entertainment
• he is a binge watcher
• enjoys horror, sci fi, and watching TED talks
• only streams on Neflix
• how up at a Game of Thrones watch party now and again
!
Social
• very popular at school
• his friends respect his opinions and he’s active on Facebook and Twitter
• he gets his movie recommendations from friends and blogs about the films that he like

8. OUR PERSONAS
Emi | the social watcher
31, single, event planner
Personality: outgoing, party animal, high energy, bubbly
“I’m all about the parties and hanging out with friends...
and of course my boyfriend too”
Technology
• she is up on technology as it pertains to entertainment, social and online shopping
• uses multiple devices, like Roku, her laptop, her smartphone, and her iPad to stream media
• if her friends have something digital, she usually wants it
!
Entertainment
• loves social entertainment like going to concerts, parties, and to the movies
• relies on friends to recommend shows/movies for her to watch
• really loves hosting watch parties for movies or tv finales with her friends and family
• likes to watch comedies, chick flicks, popular tv shows like Glee
Social
• loves to be around people and organizes parties for her friends and family
• has uses Facebook, Instagram, Pinterest, and Twitter

10. CASE STUDY

11. THE PROCESS: DISCOVERY & RESEARCH

12. THE PROCESS: DISCOVERY & RESEARCH

13. THE PROCESS: IDEATION & NARROWING SCOPE & STRUCTURE
!
• User flows
• Wireframes & sketches
• Site-maps & diagrams
!

14. THE PROCESS: PROTOTYPING & TESTING
!
• Prototyping
• Usability testing & results
• Multiple prototype iterations
!

15. KEYSCREENS: WEBSITE
Social landing page
Invite flow

16. ITERATIONS: WEB

17. KEYSCREENS: TV
Video control bar & chat feature

18. ITERATIONS: MOBILE APP

19. KEY SCREENS: MOBILE APP
See what friends like
Schedule ScreenParty
Chatting while watching
Use mobile as a chat device
when steaming on TV

20. VIDEO DEMO & PROTOTYPES
Video Demo: https://www.youtube.com/watch?v=4xkhrAr_zb8&feature=youtu.be
!
Prototype (web): http://dwa6gf.axshare.com/
!
Prototype (mobile app): http://jcecb6.axshare.com/

21. THANK YOU!
!
Joe O’Donnell | joeod7@gmail.com
Stephanie Lee | stephlylee@gmail.com
Jaclyn Anderson | jaclynlenee@gmail.com