The document discusses various international standards for usability and human-centered design, including ISO 9241. It provides an overview of parts of ISO 9241 that relate to visual display requirements, usability guidance, dialogue principles, information presentation, and human-centered design processes. The document also discusses how to conduct a heuristic evaluation to identify usability issues. Examples of usability heuristics that could be used include visibility of system status, user control and freedom, error prevention, and flexibility of use.
Slides talk about complete process of usability testing, extensively discusses usability components, phases of usability testing process and significance of designing with empathy
Those who don't learn from history are doomed to NOT repeat it.
We know the old adage, but the other reality is that there's nothing new under the sun. The same goes for the practice of User Experience (UX) and it goes back further than you might think.
History can be fun – especially when we see how it relates to our ever-expanding and shifting industry of today. This presentation is geared to new practitioners who want to understand the foundations of our field and veterans who would like to see a different perspective on our profession. Let's look at the practice of UX through a historical lens at some of man's most creative pursuits and demonstrate the parallels between the past and today's design trends.
Good designing is also an act of communication between the user and designer and the user. Gets here all the important tips and techniques of user experience design by our expert.
Slides talk about complete process of usability testing, extensively discusses usability components, phases of usability testing process and significance of designing with empathy
Those who don't learn from history are doomed to NOT repeat it.
We know the old adage, but the other reality is that there's nothing new under the sun. The same goes for the practice of User Experience (UX) and it goes back further than you might think.
History can be fun – especially when we see how it relates to our ever-expanding and shifting industry of today. This presentation is geared to new practitioners who want to understand the foundations of our field and veterans who would like to see a different perspective on our profession. Let's look at the practice of UX through a historical lens at some of man's most creative pursuits and demonstrate the parallels between the past and today's design trends.
Good designing is also an act of communication between the user and designer and the user. Gets here all the important tips and techniques of user experience design by our expert.
This presentation gives a brief overview of user experience design and important principles of user-friendly design. Meant for those just starting in the UX space or looking to improve their knowledge!
Topics covered include:
What is user experience?
Different research techniques: when to do what type of research, how to formulate strong questions
Creating a persona
Problem statements
And more!
Read the presenter's notes to get the full experience.
A presentation on UX Experience Design: Processes and Strategy by Dr Khong Chee Weng from Multimedia University at the UX Indonesia-Malaysia 2014 that was conducted on the 26th April 2014 in the Hotel Bidakara, Jakarta, Indonesia.
We’ve all had discussions about the great ‘UX’ of a product, or the poor ‘UI’ of a website. Is it a secret language you will never be lucky to know more about it?
Actually, it is very simple, For example: While User Experience is a bunch of tasks focused on optimization of a product for effective and enjoyable use; User Interface Design is its complement, the look and spirit, the presentation and interactivity of a product.
User Experience (UX) can be confusing, unless you are a practitioner. This introductory presentation defines user experience, shows you how to do it, how to evaluate web sites for their user experience and names the components of user experience.
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To provide a meaningful comparison, UserZoom presents MeasuringU's Jeff Sauro, who will provide Best Practices for Benchmarking the Website User Experience.
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What is Heuristic evaluation
Background
Benefits
Main advantages and drawbacks of the method
Scenario and methods of evaluation
10 usability Heuristics in usability engineering
How to conduct heuristic Evaluation
Phases of the Evaluation Method
Problems and Evaluators
Seamlessness thought the whole user experience
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Presentation about product design and its role in digital product development, UI / UX design process and methodologies, examples of their applications.
Successful UX is all about integrating views and perspectives from many people to culminate in a user experience that meets user and business needs. While we have dozens of research and design techniques to do just that, the most fundamental of all techniques is barely covered in most UX training: dialogue. This session summarizes and applies to UX professionals the most applicable guidance from a survey of modern communications and business literature. You will leave with actionable steps to dialogue like a pro in some of the most common, challenging situations that we face as UX professionals. Specifically, you will learn how to turn disagreements about design, process, priority, and execution into learning opportunities that help you and your organization deliver a better user experience.
Every website or mobile application’s sole purpose is user engagement and interaction. Relying on the UI/UX expert designers in the industry and their methodology, we help you create UI/UX strategy and visual style that is unique and connects with your users.
What ISO standards can do for you, and you can do for ISO (Poster, Nigel Bevan)UXPA International
Many people regard international standards as irrelevant to their work. But in the usability field, the content and guidance contained in some standards is more comprehensive than any textbook, and provides an authoritative source for justifying work on UX and usability. Come to the poster to find out which standards can help you in your work, and how the new liaison between UXPA and ISO could enable you to review and contribute to new ISO standards.
This presentation gives a brief overview of user experience design and important principles of user-friendly design. Meant for those just starting in the UX space or looking to improve their knowledge!
Topics covered include:
What is user experience?
Different research techniques: when to do what type of research, how to formulate strong questions
Creating a persona
Problem statements
And more!
Read the presenter's notes to get the full experience.
A presentation on UX Experience Design: Processes and Strategy by Dr Khong Chee Weng from Multimedia University at the UX Indonesia-Malaysia 2014 that was conducted on the 26th April 2014 in the Hotel Bidakara, Jakarta, Indonesia.
We’ve all had discussions about the great ‘UX’ of a product, or the poor ‘UI’ of a website. Is it a secret language you will never be lucky to know more about it?
Actually, it is very simple, For example: While User Experience is a bunch of tasks focused on optimization of a product for effective and enjoyable use; User Interface Design is its complement, the look and spirit, the presentation and interactivity of a product.
User Experience (UX) can be confusing, unless you are a practitioner. This introductory presentation defines user experience, shows you how to do it, how to evaluate web sites for their user experience and names the components of user experience.
Best Practices for Benchmarking the Website User Experience featuring Measuri...UserZoom
Stand-alone UX research generates a lot of data, but without a comparison to other benchmarks, you're often left wondering how your website stacks up in the real world. One of the best ways to put your task scenarios and metrics into context is to see how you compare against the competition.
To provide a meaningful comparison, UserZoom presents MeasuringU's Jeff Sauro, who will provide Best Practices for Benchmarking the Website User Experience.
View this UserZoom webinar on-demand and discover:
TOP solutions, tools and methodologies for Competitive UX Benchmarking
HOW to track the most important competitive metrics and stand out from the pack
PRACTICAL tips for Competitive UX Benchmarking you won't find anywhere else
UX is omnipresent nowadays and will grow more and more the tool of innovation. Companies are becoming aware of the vitality of adopting this technology from the start. The Importance of UX is a presentation of how we as a UX Design Team implement UX in projects.
What is Heuristic evaluation
Background
Benefits
Main advantages and drawbacks of the method
Scenario and methods of evaluation
10 usability Heuristics in usability engineering
How to conduct heuristic Evaluation
Phases of the Evaluation Method
Problems and Evaluators
Seamlessness thought the whole user experience
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Every website or mobile application’s sole purpose is user engagement and interaction. Relying on the UI/UX expert designers in the industry and their methodology, we help you create UI/UX strategy and visual style that is unique and connects with your users.
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Usability: the extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of use.“
For instance:
• Appropriate for a purpose
• Comprehensible, usable, (learnable), …
• Ergonomic, high-performance, ...
• Reliable, robust, …
ER Publication,
IJETR, IJMCTR,
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ISSN : 2321-0869 (O) 2454-4698 (P)
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Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
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1. World Usability Day 2016
The Usability of Everyday Things
Rosa Quiroga
Senior User Experience Specialist
2. We use objects every day to help with a task, an activity or an action. Some of these items are designed with the following purposes:
Overview
1 Improve our quality of life (e.g. doors, fridges)
However with many of these things, rather than making a task easy, reducing time and cost, many users experience frustration and dissatisfaction. Most of
these objects are designed without following usability principles, standards and a UCD methodology.
During the presentation, real examples of things that are not usable and user stories will be discussed; we will also conduct a heuristic evaluation on some of these
objects.
2 Enforce process (e.g. traffic lights, recycle bins)
3 Reduce cost overheads (e.g. parking machines,
automated teller machines, self-checkout machines).
3. The International Organisation for Standardization (ISO) provides the following definition: “A standard is a document that provides requirements, specifications,
guidelines or characteristics that can be used consistently to ensure that materials, products, processes and services are fit for their purpose”.
International Standards
What is a standard?
o For designers, They stop us from designing based merely on personal opinion or experiences.
Benefits of International standards
“International Standards are the backbone of our society, ensuring the safety and quality of products and services, facilitating international trade and improving
the environment in which we live in”.
o For Consumers, ensure that products and services are safe, reliable and of good quality.
o For business, they are strategic tools that reduce costs by minimizing waste and errors, and increasing productivity (Cut costs, through improved systems and
processes):
o Helps reassure consumers that products, systems and organisations are safe, reliable and good for the environment.(Increase customer satisfaction)
o Help companies to access new markets, through ensuring the compatibility of products and services
o Reduce their impact on the environment.
See video ISO benefits for business and governments
“Standards and best practices are tools that UX designers rely on, to help us focus our work and ensure we design for the end-user, and not just for ourselves” (Ux
Booth article - Designing With Human Centered Usability Standards - Written by Danny and Patricia Franzreb)
4. The International Organization for Standardization (ISO) developed a set of common standards, called ISO 9241, which cover the Ergonomics of Human System
Interaction. These standards have been developed by industry leaders through validated research, and are intended to help designers use the best methods to
generate findings we can rely on.
Usability and Human-Centred Design Standards
ISO 9241
Classification
They do not tell UX designers how to design, but they do provide valuable direction.
ISO 9241 consists of 17 parts under the general title Ergonomic requirements for office work with visual display terminals (VDTs) such as: Part 3 Visual display
requirements, Part 11 Guidance on usability, Part 12 Presentation of information etc.
ISO 9421 also consists of 20 parts under the general title Ergonomics of human–system interaction such as: Part 20 Accessibility guidelines for Information/
communication technology (ICT equipment and services), Part 110 Dialogue principles, Part 210 Human-centred design for interactives systems.
5. ISO 9241-11:1998 Guidance on usability
Usability and Human-Centred Design Standards
Part 11: Guidance on Usability focuses on usability. The standard,
titled “Guidance on Usability,” defines usability as:
“Extent to which a system, product or service can be used by
specified users to achieve specified goals with effectiveness,
efficiency and satisfaction in a specified context of use.”
o Effectiveness: accuracy and completeness with which users
achieve specified goals
o Efficiency: resources expended in relation to the accuracy and
completeness with which users achieve goals
o Satisfaction: freedom from discomfort and positive attitudes
towards the use of the product
o Context of use :Users, tasks, equipment (hardware, software
and materials), and the physical and social environments in
which a product is used.
User
Task
Equipment
Environment
Context of use
Product
Goals
Effectiveness
Efficiency
Satisfaction
Usability measures
Extent to which goals are
achieved with effectiveness,
efficiency and satisfaction
Intended
objectives
Outcome of
interaction
Source: Adapted from DIN EN ISO 9241-11, 1998, p. 6.
6. ISO 9241-110:2006 Dialogue principles
Usability and Human-Centred Design Standards
ISO 9241-110:2006 Ergonomics of human-system interaction - Part 110: Dialogue principles describes seven principles for the design and evaluation of an
interface between a user and system.
o Suitability for the task: minimisation of unnecessary steps not required as part of the task.
o Suitability for learning: minimize the learning time required for the user
o Suitability for individualization: the dialogue should be able to be customised to suit the user
o Conformity with user expectations: consistency, adaptation to the user model and skills.
o Self-descriptiveness: the dialogue should make it clear what the user should do next
o Controllability: the user should be able to control the pace and sequence of the interaction
o Error tolerance: allow the user to recover from errors
ISO 9241 defines “Dialogue” as the interaction between a user and an interactive system as a sequence of user actions (inputs) and system responses
(outputs) in order to achieve a goal
I made a mistake…
Esc…doesn’t work.
No, I don’t want to
buy it …Help!
7. ISO 9241-12:1998 - Presentation of information
Usability and Human-Centred Design Standards
ISO 9241-12:1998 Ergonomic requirements for office work with visual display terminals (VDTs) — Part 12: Presentation of information, This part contains specific
recommendations for presenting and representing information on visual displays. The recommendations are provided in three main areas: organisation of
information; graphical objects; and coding techniques.
These recommendations can be utilised throughout the design process (for example as guidance for designers during design, as a basis for heuristic
evaluation, as guidance for usability testing).
The recommendations are based on seven guiding principles:
o Clarity: information should be conveyed quickly and accurately
o Discriminability: it should be possible to distinguish information accurately
o Conciseness: provide only the information necessary to complete the task
o Consistency: present the same information in the same way throughout the
application
o Detectability: direct the user’s attention to the information required
o Legibility: information should be easy to read
o Comprehensibility: the meaning should be easily understandable
I guess, I need
to click on this
icon to get help
with my
network…
8. ISO 9241-210:2010 - Human-centred design for interactive systems
Usability and Human-Centred Design Standards
ISO 9241-210:2010 Ergonomics of human-system interaction — Part 210: Human-centred design for interactive systems, this part provides requirements and
recommendations for human-centred design principles and activities throughout the life cycle of computer-based interactive systems. It is intended to be used by
those managing design processes.
“Human-centred design is an approach to interactive systems development that aims to make systems usable and useful by focusing on the users, their
needs and requirements, and by applying human factors/ergonomics, and usability knowledge and techniques. This approach enhances effectiveness and
efficiency, improves human well-being, user satisfaction, accessibility and sustainability; and counteracts possible adverse effects of use on human health,
safety and performance”.
9. ISO 9241-210:2010 - Human-centred design for interactive systems
Usability and Human-Centred Design Standards
Human-centered design process for interactive systems. Adapted from DIN EN ISO 9241-210
The human-centered design process described in Part 210 supports an iterative user-
oriented approach, made up of the following phases:
•Phase 1: Understand and specify the context of use
•Phase 2: Specify the usage requirements
•Phase 3: Develop design solution that meets usage requirements
•Phase 4: Evaluate design solution against usage requirements
Source: Designing With Human Centered Usability Standards, Written by Danny and Patricia Franzreb Author
10. Usability and Human-Centred Design Standards
Part 12 help us to separate out UX from usability
ISO 9241-210:2010 - Human-centred design for interactive systems
Source: Designing With Human Centered Usability Standards, Written by Danny and Patricia Franzreb Author
11. “Heuristic evaluation involves having a small set of evaluators examine the interface and judge its compliance with recognized usability principles (the “heuristics”).”
— Jakob Nielsen
Heuristic Evaluation
o It’s relatively fast and easy, It gives a quick
overview of the website usability and highlights
the main issues that may be hurting the UX.
o Heuristic evaluation is efficient in terms of the
value. It is more affordable than some other UX
research methods
o Since heuristic evaluation doesn’t involve user
testing and user behaviour analysis, it lacks
“proof” and may sometimes feel rather
subjective.
1 Advantages and Disadvantages
1. Define the scope : determinate the areas and
task that need to be evaluated.
2. Know the users: have an understanding of the
target audience, you need to adopt the same point
of view and goals of the user
3. Decide on the set of usability heuristics
4. Evaluate the experience and identify usability
issues
5. Analyse and present the results
2 How to conduct a Heuristic Evaluation
o Visibility of system status.
o Match between system and the real world.
o User control and freedom.
o Consistency and standards.
o Error prevention.
o Recognition rather than recall. Never rely
on user’s memory.
o Flexibility and efficiency of use.
o Aesthetic and minimalist design.
o Help users recognize, diagnose, and
recover from errors. Help and
documentation. Make sure to have all
important information and FAQ in place.
3 Usability Heuristics
12. A real user journey using a parking machine
http://sho.co/1819G
13. Assistant
Uhmm… Ok..
Can I have your car
plate number?
James, why is
he asking me
for my car
plate?
Assistant
How Can I help
you?
James explains
the situation
Assistant (in bad
tone)
Why didn’t you
press the help
button at the
station machine
James, I told
you.. I though it
was closed… I
tried to pay!
Assistant
Do you have
accredit card? I
cannot leave you
to leave without
paying
Sorry, I do not
have a credit card
on me, but I have
cash
Finally, Assistant Open Gate!
14. Which standards were not included in the parking system?
o Effectiveness: Costumer could not pay
o Efficiency: Customer took too many steps and time to complete the task. The parking company had a high cost per customer by using
extra resources and lost an income.
o Satisfaction: The customer has a very bad experience, therefore their satisfaction levels was very low and may avoid to use their services in
the future
o Context of use :It was not taking in consideration the possible tasks and possible scenarios.
Usability Measures
ISO 9241-110:2006 Dialogue principles
o Suitability for individualization: The parking at the boom gate did not have the option for cash
o Conformity with user expectations: User expected parking was free after hours as others car parking places
o Self-descriptiveness: The message was unclear.
o Error tolerance: The user did not know that was other car parking station. The dialogue did not display this option
15. Let’s have an informal Usability Testing
You are at the office and it’s almost 12:00 pm. You want to heat your food before the kitchen gets busy.
You think one minute will be enough to heat your food.
16. You are just about to pay some items that you bought at the chemist. You would like to pay by tapping
your debit/credit card
Let’s have an informal Usability Testing
17. Heuristics of self-checkout machines
Rosa went to Coles to do her grocery shopping. She wanted to withdraw cash in $20 notes as she is going out for dinner with friends , so it will easier having $20
notes when splitting the bill.
It’s good. It provides me with different options and I can
customise my payment. The labels are self-descriptive
I’m not sure if I have to tap or insert my card to get
cash-out. I remember once I tap… and the self-
checkout took my payment and purchase finished. I
did not have the option to get cash-out… Ok, I
guess I have to insert my card?
Ok, I do have to insert card to get cash-
out.
It does not give me the option to select other amount.
They all fix amounts… I’m not sure if the plus sign before
the amount means that I can add more money …Oh I see
the summary above.. It’s the due amount plus the extra
money that I need. Ok, I cannot withdraw the full
amount in $20 notes
18. An example of a design from the user perspective, but what was missing in
the design process ?
https://www.youtube.com/watch?v=Pw9gaEiQAxY
19. Conclusion
“Design is concerned with how things work, how they are controlled, and the nature of the interaction
between people and technology. When done well, the results are brilliant, pleasurable products. When
done badly, the products are unusable, leading to great frustration and irritation. Or they might be
usable, but force us to behave the way the product wishes rather than as we wish”.
Don Norman, The design of everyday things
20. Questions and Comments
Rosa Quiroga - Senior User Experience Specialist
Email: rosa.quiroga@ssc.gov.au
https://au.linkedin.com/in/rosa-quiroga-58437a98
Canberra User Experience Meetup Manager
http://www.meetup.com/en-AU/Canberra-User-Experience-Meetup/
LinkedIn