Presented at MIST FEB UI 2024 Universitas Indonesia Some of the usecases on the presentation are owned by their respective owners.

1. MARKETING
Rizki Suluh Adi
MIST Marketing Seminar
Auditorium Soeria Atmaja FEB UI
22 February 2024
AND GEN AI

2. 01
Ethics and
Legals
Fears of the
Unknown
How to
Prepare
What you need to
learn
A New
Playground
AI here and there,
but seriously wheres
the meat ?
02 03

3. About Me
A lifelong learner, sci-fi fans
Lazada.co.id, Erafone.com, HappyFresh,
eBay, Element Inc, GoPlay, Everywhere.id

4. A New
PlayGround
01 Generative AI is here

5. —Gartner
“Generative AI refers to AI techniques that learn a
representation of artifacts from data, and use it to
generate brand-new, unique artifacts that resemble
but don’t repeat the original data. These artifacts can
serve benign or nefarious purposes. Generative AI can
produce totally novel content (including text, images,
video, audio, structures), computer code, synthetic
data, workflows and models of physical objects.
Generative AI also can be used in art, drug discovery
or material design.”

6. Good for Memes ?

7. Without Creativity
AI is Just A Tool

10. Making Personalized
Messages
MERCURY
Using AI powered
Avatar, able to
communicate with
users and generate
unique personalized
messages for every
users.

11. Ethics
and Legals
02 Fears of the unknown

12. Dont steal
Use AI Responsibly
https://hypebeast.com/2024/1/midjourney-leaked-filed-artist-ai-training

13. Consent &
Release Form

14. What to
Prepare ?
03 Do I need to learn to code ?

15. What should I learn ?
Is my future career under a threat ?
Familiarity
Be familiar with the
basic. The the
formulas are still the
same. People buy
people. Not platform
Adaptability
Always on the look
out and adapt
yourself to the new
tools.
Coding
There are lots of no
code tools at the
moment, but i
personally prefer to
learn to code

16. Sample :
AI powered consultant with personality

17. Sample :
AI powered consultant with personality

18. Sample :
AI powered consultant with personality

19. How to make this chatbot in
30 minutes with no coding ?

20. How to make this chatbot in
30 minutes with no coding ?

21. What about
the future ?

22. AI IS JUST A TOOL
No need to fear AI. But AI is also not
a one solution for all. It will still
need a human to know what a
human need. Make the best of
your time at school. Make
connection. Go Out.

23. CREDITS: This presentation template was
created by Slidesgo, including icons by Flaticon,
and infographics & images by Freepik.
THANKS!
Do you have any questions?
suluhadi@gmail.com
Instagram @rizki
Telegram @rizki
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