The document discusses design facilitation as a process to generate product concepts through group activities involving stakeholders from different roles. Design facilitation can help fulfill stakeholders' and users' needs on time even for small organizations. It outlines when and why to use design facilitation, how to plan it by defining problems, identifying necessary people and resources, and setting methods. It should also allow for flexibility to address unexpected issues during the session. The outcome is a designed product concept to then be tested and built upon.

1. Farah Nuraini - March 2019
Design Facilitation to
Generate Product Concept

2. Designer
Engineer
Product
Manager
user
Early stage of Product
Development
Small organization, few stakeholders

3. Designer
Engineer
Product
Manager
MarketingCopywriter
Business
Analyst
user Research
er
Data
More mature Product
Complex organization, more
stakeholders

4. How might we design to fulfill
stakeholders and users’ needs
within deadline?

5. Design Facilitation can
help you create product
concept

6. Design Facilitation is...
Group activities to achieve design-based objective

7. When We Use Design
Facilitation?

8. TestBuild
Prototype
IdeateDefine
Problem
Empathize
Design
Facilitation

9. TestBuild
Prototype
IdeateDefine
Problem
Empathize
Design
Facilitation
Outcome: Design Concept

10. Why Use Design
Facilitation?

11. Diverse perspectives
will enrich your
solution
Solution comes from people with different knowledge

12. Gut check your
decision
Many concerns are discussed in Design Facilitation

13. Nurture ownership and
collaborative culture
No more pointing fingers

14. Team can appreciate
your design more
Because they know how hard it is to design something

15. How to Do Design
Facilitation?

16. Define the problem
statement clearly
Use one sentence to sum it up

17. Identify Your
Capability and
Resource
➔ Deadline
➔ How many people can you handle
➔ People that can help you as facilitator
➔ Logistics that you can use (e.g. post it,
meeting room, whiteboard, etc.)

18. Identify People that
You Need to Invite
➔ Role (might include users)
➔ Strength
➔ Weakness
➔ Personality
➔ Availability
➔ Problem Understanding
➔ Perspective on Design

19. Set Methods, Rules and Rundown
But ready to improvise

20. Example of Facilitation Methods
Role-Playing
Rapid Prototyping
Crazy 8
Concept Metaphors
etc.
1) Universal Methods of Design by Bella M. & Bruce H.
2) 101 Design Methods by Vijay Kumar

21. Expect the
Unexpected
➔ People stop in the middle of activities
➔ People can’t get any ideas
➔ Discussion get out of the track
➔ Some people being too dominant
➔ No one talks

22. What’s next?

23. Wrap up the session
Assess the ideas and build the concept to test it

24. Design Facilitation can help
you create product concept
Remember...

25. Let’s Gradually Start
Involving More People to
Our Design Process
Thank you and...