The document discusses what makes for great user experience (UX) based on insights from 5 years of the UXies awards. It identifies key considerations for creating good UX like ensuring usability and understanding user needs. For great UX, it emphasizes deep user empathy, exemplary UX processes, advancing the craft, compelling storytelling, supportive teams, and incredible impact. Examples of past award-winning projects demonstrate these principles in action.

1. FROM GOOD TO GREAT
INSPIRATION & INSIGHTS FROM THE UXIES
UXAWARDS.ORG
GILES COLBORNE
BEVERLY MAY

2. UXAWARDS.ORG
@UXAWARDS

3. UXAWARDS.ORG @UXAWARDS
SUMMARY
5 YEARS OF INSIGHTS
ABOUT THE UXIES
Q&A
AGENDA
WINNING EXAMPLES
HOW WE EVALUATE GREAT UX

4. ABOUT THE UXIES

5. © 2012 User Experience Awards UserExperienceAwards.com #UXAwards @UXAwards

6. HOW WE EVALUATE GREAT UX

7. UXAWARDS.ORG @UXAWARDS
20 AWARDS
1 GRAND
3 SILVER
3 BRONZE
1 HIGHEST RATED (CROWDVOTE)
3 GOLD
1 STUDENT
1 PEOPLE’S CHOICE (OVERALL
CROWDVOTE)
3+ HONORABLE MENTION
1 MOST POPULAR (CROWDVOTE)

8. UXAWARDS.ORG @UXAWARDS #UXIE
PAST JUDGES: LEADERS AND INNOVATORS
IRENE AU
PARTNER, KHOSLA
VENTURES
JAKE BARTON
PRINCIPAL &
FOUNDER, LOCAL
PROJECTS
GILES COLBORNE
MD, CX PARTNERS;
AUTHOR, SIMPLE &
USABLE
KATIE DILL
HEAD OF EXPERIENCE
DESIGN AIRBNB
BILL FLORA
FOUNDER, TECTONIC;
FORMER DESIGN
DIRECTOR, MS
JENNIFER KILIAN
VP DIGITAL,
MCKINSEY
IAN WORLEY
GLOBAL HEAD OF
UX & DESIGN,
MORGAN STANLEY
PETER MERHOLZ
EXPERIENCE DESIGN
CONSULTANT,
FORMER COFOUNDER
ADAPTIVE PATH
JANICE FRASER
HEAD OF LUXR AT
PIVOTAL LABS
MICHAL PASTERNAK
FORMER CXO, HUGE
GREG PETROFF
CHIEF EXPERIENCE
OFFICER & GM, GE
ALEX WRIGHT
HEAD OF USER
RESEARCH, ETSY
CLIFF KUANG
SENIOR EDITOR
AT WIRED
TURI MCKINLEY
PARTICIPATORY DESIGN
DIRECTOR, FROG
MARGARET STEWART
DIRECTOR OF PRODUCT
DESIGN, FACEBOOK
BRIAN KRALYEVICH
VP UX, AMAZON
ALEX CUTHBERT
VP UX, PICSART;
FORMER SENIOR
PRODUCT
DESIGNER, GOOGLE
TOMER SHARON
VP UX, WEWORK;
FORMER SR. UX
RESEARCHER, GOOGLE
CHRIS JAFFE
VP PRODUCT
INNOVATION, NETFLIX
CINDY JEFFERS
CEO, SALON

10. UXAWARDS.ORG @UXAWARDS #UXIE
Solves a problem (useful)
Understands users' needs
Is easy to understand and use (usable)
Is appealing and desirable
Thinks of UX as a journey
Examines edge cases (comprehensive)
G R E AT U X : K AT I E D I L L’ S E VA L U AT I O N
C R I T E R I A

11. UXAWARDS.ORG @UXAWARDS #UXIE
G R E AT U X : B I L L F L O R A’ S E VA L U AT I O N
C R I T E R I A

12. UXAWARDS.ORG @UXAWARDS #UXIE
G R E A T U X : G I L E S ’ E V A L U A T I O N
C R I T E R I A
Process - did they involve users and really seek to understand their
problems?
Insight - were there insights derived and put to use in the design?
Results - could they show evidence of the positive impact their design
had?
Execution Quality- Was the design executed with polish and flair?

14. 5 YEARS OF INSIGHTS

16. WINNING EXAMPLES

17. UXAWARDS.ORG @UXAWARDS
MOVING FROM GOOD TO GREAT
SIX EXAMPLES TODAY
DEEP USER EMPATHY
GREAT TEAM & SUPPORTIVE COMPANY
EXEMPLARY MODEL OF UX PROCESS
ADVANCES THE CRAFT AND RELEVANCE OF UX
CUTTING-EDGE TECH DRIVES UX IN NEW DIREC
TRULY COMPELLING, EMOTIVE STORYTELLING
MOVING THROUGH
GLASS
ARLANDA
WEMO
SWIFTKEY
GOOGLE NOW
HACKABALL

18. UXAWARDS.ORG
#UXies @UXAwards
©2015 User Experience Awards
MOVING THROUGH
GLASS
MARK MORRIS DANCE GROUP
H O N O R A B L E M E N T I O N
D E E P U S E R E M PAT H Y

19. UXAWARDS.ORG #UXies @UXAwards
© 2011-2016 User Experience Awards
H O N O R A B L E M E N T I O N

20. UXAWARDS.ORG #UXies @UXAwards
© 2011-2016 User Experience Awards
H O N O R A B L E M E N T I O N

21. UXAWARDS.ORG
#UXies @UXAwards
©2015 User Experience Awards

22. UXAWARDS.ORG
#UXies
@UXAwards©2015 User Experience Awards
ARLANDA
DEPARTURE
SEQUENCING TOOL
ECRU
GRAND: BEST UX AT SIMPLIFYING COMPLEX UX CHALLENGES
GREAT TEAM AND SUPPORTIVE C O M PA N Y

23. UXAWARDS.ORG #UXies @UXAwards
© 2015 User Experience Awards
GRAND: BEST UX AT SIMPLIFYING COMPLEX UX CHALLENGES

24. UXAWARDS.ORG #UXies @UXAwards
© 2015 User Experience Awards
GRAND: BEST UX AT SIMPLIFYING COMPLEX UX CHALLENGES

25. UXAWARDS.ORG
#UXies
@UXAwards©2015 User Experience Awards
ARLANDA
DEPARTURE
SEQUENCING TOOL
ECRU
GRAND: BEST UX AT SIMPLIFYING COMPLEX UX CHALLENGES
GREAT TEAM AND SUPPORTIVE COMPANY

26. UXAWARDS.ORG
#UXies @UXAwards
©2015 User Experience Awards
SILVER: BEST CONSUMER DEVICE
WEMO
BELKIN
EXE MPLARY UX P RO CES S

27. UXAwards.org #UXAwards @UXAwards
2013 UXIES
© User Experience Awards
UXAWARDS.ORG #UXies @UXAwards
© 2011-2016 User Experience Awards
SILVER: BEST CONSUME R DE V ICE

28. UXAwards.org #UXAwards @UXAwards
2013 UXIES
© User Experience Awards
UXAWARDS.ORG #UXies @UXAwards
© 2011-2016 User Experience Awards
SILVER: BEST CONSUME R DE V ICE

29. UXAWARDS.ORG
#UXies @UXAwards
©2015 User Experience Awards
SILVER: BEST CONSUMER DEVICE

30. UXAwards.org #UXAwards @UXAwards
2014 UXIES
© 2014 User Experience Awards
UXAWARDS.ORG
#UXies @UXAwards
©2015 User Experience Awards
SWIFTKEY
KEYBOARD: FAST,
EASY & FUN TYPING
HONORABLE MENTION
A D VA N C E S T H E C R A F T A N D R E L E VA N C E O F U X

31. UXAwards.org #UXAwards @UXAwards
2014 UXIES
© 2014 User Experience Awards
UXAWARDS.ORG #UXies @UXAwards
© 2011-2016 User Experience Awards
HONORABLE MENTION

32. UXAwards.org #UXAwards @UXAwards
2014 UXIES
© 2014 User Experience Awards
UXAWARDS.ORG #UXies @UXAwards
© 2011-2016 User Experience Awards
HONORABLE MENTION

33. UXAwards.org #UXAwards @UXAwards
2014 UXIES
© 2014 User Experience Awards
UXAWARDS.ORG
#UXies @UXAwards
©2015 User Experience Awards
SWIFTKEY
KEYBOARD: FAST,
EASY & FUN TYPING
HONORABLE MENTION
A D VA N C E S T H E C R A F T A N D R E L E VA N C E OF UX

34. UXAWARDS.ORG
#UXies @UXAwards
©2015 User Experience Awards
GOOGLE
GRAND: BEST EVERYDAY UTILITY
GOOGLE NOW
C U T T I N G - E D G E T E C H T H AT D R I V E S U X I N N E W
D I R E C T I O N S

35. UXAwards.org #UXAwards @UXAwards
2013 UXIES
© User Experience Awards
UXAWARDS.ORG #UXies @UXAwards
© 2011-2016 User Experience Awards
GRAND: BEST EVERYDAY UTILITY

36. UXAwards.org #UXAwards @UXAwards
2013 UXIES
© User Experience Awards
UXAWARDS.ORG #UXies @UXAwards
© 2011-2016 User Experience Awards
GRAND: BEST EVERYDAY UTILITY

37. UXAWARDS.ORG
#UXies @UXAwards
©2015 User Experience Awards
GRAND: BEST EVERYDAY UTILITY

38. UXAWARDS.ORG
#UXies
@UXAwards©2015 User Experience Awards
HACKABALL
GOLD: MOST ENG AGING UX FOR DIG I TA L
EDUCATIO N
TRULY COMPELLING STORY

39. UXAWARDS.ORG #UXies @UXAwards
© 2015 User Experience Awards
GOLD: MOST ENG AGING UX FOR DIG I TA L
EDUCATIO N

40. UXAWARDS.ORG #UXies @UXAwards
© 2015 User Experience Awards
GOLD: MOST ENG AGING UX FOR DIG I TA L
EDUCATIO N

41. UXAWARDS.ORG
#UXies
@UXAwards©2015 User Experience Awards
HACKABALL
GOLD: MOST ENG AGING UX FOR DIG I TA L
EDUCATIO N
TRULY COMPELLING STORY

42. SUMMARY:
WHAT IT TAKES TO MAKE GREAT UX

43. UXAWARDS.ORG @UXAWARDS
RECAP: 8 KEY CONSIDERATIONS FOR CREATING GOOD
UX
QUALITY
PRODUCT IS USABLE
ITERATIVE DESIGN PROCESS
USER IS CLEARLY IDENTIFIED
PRODUCT SOLVES USER NEEDS
USER RESEARCH / TESTING AT EACH STEP
USER SATISFACTION
CASE STUDY WITH A COHERENT, CLEAR NARRATIVE

44. UXAWARDS.ORG @UXAWARDS
RECAP: WHAT MAKES UX GREAT
DEEP USER EMPATHY
EXEMPLARY MODEL OF UX PROCESS
EXCEPTIONAL QUALITY
COMPELLING STORYTELLING
DRIVES UX IN NEW DIRECTIONS
ADVANCES THE CRAFT AND RELEVANCE OF UX
GREAT TEAM AND SUPPORTIVE COMPANY (ENABLER)
INCREDIBLE IMPACT (OUTCOME)

45. Q&A

46. UXAWARDS.ORG
@UXAWARDS

47. © 2012 User Experience Awards UserExperienceAwards.com #UXAwards @UXAwards
U X A W A R D S . O R G
FROM GOOD TO GREAT UX:
5 YEARS OF INSPIRATION & INSIGHTS FROM
THE UXIES
GILES COLBORNE & BEVERLY MAY
UX POLAND, APRIL 2016