Design Thinking is for you - a conversation with Jeff Patton and Jonathan Berger (SATURN 2015)

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User Experience and Design is not an isolated function or a step in the software development process anymore. It has evolved from a specialty to a way of working that puts users at the center and permeates most development activities throughout the release cycle.

There is a clear shift away from design just as a product (i.e., specific deliverables and artifacts such as high-fidelity mockups to throw over the wall to developers) that continues to gain momentum as the activity of design that focuses on understanding and solving a specific problem for a specific set of users.

Jeff Patton, one of the fathers of modern User Experience and bringing UX into Agile, shares his insights from the perspective of a developer who has moved into design. On the other hand, Jonathan Berger, an agile design practitioner and speaker, will tell us about his experience as a designer who has ventured in the world of coding and software development. Join the conversation at #DT4U.

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  • I teach the DT approach with only four phases. It's visually more appealing and even simpler: One creative step in the problem finding area (Empathy), one analytic (Define). Then one creative step in solution finding phase (Design solutions) and an analytic one again (Test).
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Design Thinking is for you - a conversation with Jeff Patton and Jonathan Berger (SATURN 2015)

  1. 1. Design Thinking is for you ! a conversation Invited Speakers: Jeff Patton @jeffpatton
 Jonathan Berger @jonathanpberger ! Brought to you by: Ari Font @quicola ! SATURN, 2015 #DT4U
  2. 2. Outline • Design Thinking 101 • Me? Yes you! • Jeff • Jonathan • Conversation • Is Design Thinking for you? #DT4U #SATURN15
  3. 3. Design Thinking
  4. 4. “Design is not a product designers produce, design is a new way of working that designers facilitate” #DT4U #SATURN15 –Leah Buley
  5. 5. #DT4U #SATURN15 Design Thinking by Shuang Li
  6. 6. “Designers [...] don't try to search for a solution until they have determined the real problem, and even then, instead of solving that problem, they stop to consider a wide range of potential solutions. Only then will they finally converge upon their proposal. This process is called ‘design thinking.’” —Don Norman #DT4U #SATURN15
  7. 7. “Designers [...] don't try to search for a solution until they have determined the real problem, and even then, instead of solving that problem, they stop to consider a wide range of potential solutions. Only then will they finally converge upon their proposal. This process is called ‘design thinking.’” —Don Norman #DT4U #SATURN15
  8. 8. “Designers [...] don't try to search for a solution until they have determined the real problem, and even then, instead of solving that problem, they stop to consider a wide range of potential solutions. Only then will they finally converge upon their proposal. This process is called ‘design thinking.’” —Don Norman #DT4U #SATURN15
  9. 9. The 5 steps in Stanford’s Design Thinking Model
  10. 10. IBM Design :: IBM Confidential :: ©2015 IBM Corporation 10 IBM Design Thinking Methods Design Thinking methods help you envision your user experience Prototype Evaluate Understand Explore
  11. 11. Design in the old days… • Design: a phase accomplished by specialists who delivered “the design” • Design process: black box • Design process output: wireframes & mockups • Designer: disconnected from development; hero that works alone and saves the day #DT4U #SATURN15 by Shuang Li
  12. 12. Design today… • Design: a literacy (like development) and a team sport • Design process: Design Thinking • Design process output: understanding for user needs & decisions • Designer: somebody who facilitates and engages other disciplines in a participatory process (Balanced Teams) #DT4U #SATURN15 by Shuang Li
  13. 13. Uniform Dev Team #DT4U #SATURN15
  14. 14. Balanced Team #DT4U #SATURN15
  15. 15. Traditional product development Incremental delivery of functionality #DT4U #SATURN15 by Henrik Kniberg
  16. 16. User-centric product development Incremental delivery of value to the user #DT4U #SATURN15 by Henrik Kniberg
  17. 17. You
  18. 18. You = everybody #DT4U #SATURN15
  19. 19. Design Thinking is for everybody #DT4U #SATURN15
  20. 20. • Product Managers • Developers • Architects • Testers • Designers • Documentation folks • Ballet dancers • Students and teachers • … #DT4U #SATURN15
  21. 21. Jeff
  22. 22. Jeff Patton ! @jeffpatton independent consultant,! teacher and! Agile coach ! ! dedicated to the holistic design and development of successful software products Dilbert speak for “I help companies build products that suck less” #DT4U #SATURN15
  23. 23. A must read! #DT4U #SATURN15
  24. 24. Jeff Patton Adam Savageis not
  25. 25. Jonathan
  26. 26. Jonathan Berger ! @jonathanpberger Design, code, pm! ! ~30 agile projects since 2008 Interested in agile practice for design #DT4U #SATURN15
  27. 27. The Conversation ! #DT4U
  28. 28. When did you join the conversation? & Why is “DT is for everyone” interesting to you? #DT4U #SATURN15
  29. 29. Empathy ≠ Data
  30. 30. Imagine you’re Jane Goodall
  31. 31. do this not this
  32. 32. go where users are
  33. 33. go where users are
  34. 34. have conversations
  35. 35. talk to them about their work
  36. 36. watch them work
  37. 37. don’t let process get in the way
  38. 38. get out of the building, way out of the building
  39. 39. make friends, because you won’t want to disappoint your friends
  40. 40. Ateeq has an epiphany I’ve  always  been  confident  I  can  tell   you  precisely  what  users  do.       But  it’s  not  un9l  today  that  I  realize  that  I   could  never  tell  you  why!
  41. 41. Your best idea is never your first
  42. 42. a design studio approach involves the whole team in ideation Design Studio Recipe: http://jpattonassociates.com/design-studio-recipe/
  43. 43. sketch ideas independently
  44. 44. sketch ideas independently
  45. 45. everyone shares their results
  46. 46. tell stories, discuss options
  47. 47. find the best ideas, not the best artist
  48. 48. the best solutions build on everyone’s ideas
  49. 49. Google Ventures Design Sprint Example: https://www.youtube.com/watch?v=qvdO0G4uQgc
  50. 50. When did you join the conversation? & Why is “DT is for everyone” interesting to you? #DT4U #SATURN15
  51. 51. How are agile and DT similar or different? #DT4U #SATURN15
  52. 52. What do people oppose or resist the most? #DT4U #SATURN15
  53. 53. Any advice for architects? #DT4U #SATURN15
  54. 54. Who is it not for? #DT4U #SATURN15
  55. 55. What are anti-patterns (aka smells) from a DT perspective? #DT4U #SATURN15
  56. 56. What technique do you have in your tool-belt that you’d like to share and have people try out on Monday? #DT4U #SATURN15
  57. 57. Is DT for you? ! <your Questions go here> #DT4U #SATURN15
  58. 58. Thanks! ! #DT4U @jeffpatton
 @jonathanpberger @quicola

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