Product design for product success #AfriDevCon

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What is UX? What is the value of investing in product design in the software development & entrepreneurship process? Peep my talk at the Africa Developer Conference by Gebeya at UNECA Addis Ababa, October 2019.

Design

UX Journey
School
1 & 2nd job
More school &
startups
Product design
community
AT-Labs,
Akiliplus & UX
Kitchen
#AfriDevCon

Who’s here today?
Maybe?
● Software engineers,
● Entrepreneurs,
● Designers
● Students
● …..?

Agenda
Souvenir Design & Designers
Resources
-Design doc
Product Design
Product Designer
-Be fake by Pablo
● What’s UX? What’a UI?
● Industry norm
-Who’s a designer?
-Why they are key in the product dvt?

What is UX? WHAT IS UI?
ELEMENTS
Useful Desirable
Accessible Credible
Findable Usable Valuable
MOTIVATIONS
Love Aﬃliation Sex
Status Justice Curiosity
X: Sticky note culture, less support work & an extra buck.
I: Delightful & usable. If you have to explain it… it’s not
that good.

Industry Norm
● Shopping list of features
● Meticulous PM vs will it succeed?
● Ship now now now!
● Zero user research
● Abeg, what is MVP?
Tip
Design is expensive,
ignoring design is more
expensive!. Pick a
struggle!

Fact 1, 2, 3!
McKinsey business
value of design : Strong
correlation between
design practices &
superior business
performance.
Over 60% of startups
fail in the ﬁrst 1-5 yrs.
Hard-to-use software =
millions of dollars in
technical support.

Let’s stop doing the same thing &
expecting a different result.

So then how? For a real life project?
The UX Doc

A user will always pick something
they understand over something
they don’t.

The faker you are…. Pablo Stanley, Invision!
(Here’s some jargon for your
next meeting
https://www.youtube.com/watch?v=bEg5
ySTUGxE )

Go ye & prosper.
sheidynjiiri@gmail.com
Njiiri, the UXer.

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Product design for product success #AfriDevCon

1. Product design for product success! Gathigia njiiri, UX Lead Africa’s Talking Labs. UI UX IN THE REAL WORLD.

2. Gathigia Njiiri @_njiiri UXer.

3. UX Journey School 1 & 2nd job More school & startups Product design community AT-Labs, Akiliplus & UX Kitchen #AfriDevCon

4. Who’s here today? Maybe? ● Software engineers, ● Entrepreneurs, ● Designers ● Students ● …..?

5. Agenda Souvenir Design & Designers Resources -Design doc Product Design Product Designer -Be fake by Pablo ● What’s UX? What’a UI? ● Industry norm -Who’s a designer? -Why they are key in the product dvt?

6. What is UX? WHAT IS UI? ELEMENTS Useful Desirable Accessible Credible Findable Usable Valuable MOTIVATIONS Love Aﬃliation Sex Status Justice Curiosity X: Sticky note culture, less support work & an extra buck. I: Delightful & usable. If you have to explain it… it’s not that good.

7. Industry Norm ● Shopping list of features ● Meticulous PM vs will it succeed? ● Ship now now now! ● Zero user research ● Abeg, what is MVP? Tip Design is expensive, ignoring design is more expensive!. Pick a struggle!

8. Who’s a designer? Maybe this will help... Tip * By failing to prepare we’re prg to fail. Benjamin franklin! That guy you pay less than your engineer... Sometimes you wish they were an engineer Tell x to make the logo bigger They’re not invited to the strategy meeting just yet They look deep but are they just artsy or troubled.

9. Fact 1, 2, 3! McKinsey business value of design : Strong correlation between design practices & superior business performance. Over 60% of startups fail in the ﬁrst 1-5 yrs. Hard-to-use software = millions of dollars in technical support.

10. Let’s stop doing the same thing & expecting a different result.

11. Thank me later?

12. So then how? For a real life project? The UX Doc

13. A user will always pick something they understand over something they don’t.

14. The faker you are…. Pablo Stanley, Invision! (Here’s some jargon for your next meeting https://www.youtube.com/watch?v=bEg5 ySTUGxE )

15. Go ye & prosper. sheidynjiiri@gmail.com Njiiri, the UXer.

Product design for product success #AfriDevCon

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