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Design Thinking & Innovation Games : Presented by Cedric Mainguy

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Accelerate Innovation: Learn why it matters and how it’s done.

Design Thinking can be used to design products, user experiences, corporate strategy or public services… Innovation Games, whose primary intent is not pure entertainment, can be applied to a broad spectrum of areas like training, hiring, generating new ideas, gathering feedback about a product or change management… The list goes on.

An increasing number of organizations have realized the enormous potential of human-centered and playful approach to innovation design and development. The growing success of Agile methods, which put a strong emphasis on people interactions, on fun and on building a creativity-friendly environment, have made Design Thinking and Innovation Games even more popular.

Published in: Engineering

Design Thinking & Innovation Games : Presented by Cedric Mainguy

  1. 1. EXPLORATORY JOURNEY INTO Design Thinking
  2. 2. 2 Ice Breaker Pick a neighbor Introduce yourself And Draw him 2
  3. 3. 3 Fear not the judgment of your peers
  4. 4. Agenda • How did I get here? • Intent • What is going on in the world? • Design Thinking • Projects • Games • Feedback
  5. 5. How did I get here? Entrepreneur AsiaForm, Wholly Agilist Agile Coach, Innovation Consultant, Startup Mentor, Product Owner… What exites me? Innovation, Sharing Economy, CryptoCurrencies, startups Mentoring, Permaculture, Culture Hacking, Digital Revolution My job today? Head of Digital Innovation, Business Developer, Agile coach
  6. 6. 6 What’s going on in the World?
  7. 7. 7 FasterTec h Adoption Telephone < Electricity < Refrigerator < TV < Internet < Smartphone
  8. 8. 8 Unicorns Timeline
  9. 9. Exponential & combinatorial 9
  10. 10. Living Services 10
  11. 11. 11 Change the way we
  12. 12. 12 Welcome to Design Thinking
  13. 13. Adventure MRI
  14. 14. 14
  15. 15. 15 Thinking from the perspective of your current and potential users Work together to develop a range of creative solutions Quickly build concepts in a format that can be easily shared Loop back to the users to ensure offering solves specific problems Design Thinking Construct a point of view based on user needs and insights
  16. 16. 16 What is Design Thinking? Design Thinking is a methodology used by designers to solve complex problems, and find desirable solutions for clients. Design Thinking draws upon logic, imagination, intuition, and systemic reasoning, to explore possibilities of what could be, and to create desired outcomes that benefit the end user (the customer)
  17. 17. 17 Translate observation into insights, insights into products and services that will improve lives. Design thinking is an approach that frames problems creatively and generates innovative solutions, strategies, systems, paradigms at the nexus of domains What is Design Thinking?
  18. 18. 18 “Most people make the mistake of thinking design is what it looks like. People think it’s this veneer — that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.” — Steve Jobs Design for Steve J.
  19. 19. Projects
  20. 20. 20 Innovation Opportunities3 lenses used at every step of projects
  21. 21. 21 Discovery Project  Desk Research  Competitor Review  Expert Interviews  Stakeholder in- depth Interviews  Customer intercepts  Business Process Analysis HYPOTHESIS DESIGN RESEARCH INSIGHTS OPPORTUNITIES IDEATION PROTOTYPE 2 Key user Personas Multiple Opportunity Areas 1 Outlier Persona Initial assumptions about the users, the market, services, products and competitors Empathize Define Ideate Prototype & Test
  22. 22. Clustering
  23. 23. Personas
  24. 24. 25 - Define – an actionable problem statement Surprising insight Meaningful Problem = Opportunities!
  25. 25. Portable Incubator
  26. 26. 27
  27. 27. Design Sprints by 28
  28. 28. 29 Project Roadmap
  29. 29. 30
  30. 30. 31
  31. 31. 32
  32. 32. 33
  33. 33. 34  Innovation Roadmap  Documentation of all ideas generated  Disseminate and share Innovation Day Prep Roadmap Create  Interview Stakeholders  Understand business context & challenges  Align on goals  Trend/ Competitive Reseach  Inspiration Deck  Design the innovation workshops  Inspiration Deck Presentation  Detailed Discussions  Creative problem-solving sessions  Innovation Games Facilitation  Present, share and gather feedback  Select and prioritze ideas
  34. 34. Design-Centric Organizations & Creative leadership
  35. 35. Pyramid of Design Thinking Practices
  36. 36. 37 How do you strategize?
  37. 37. 38 Inside-out -> <- outside-in
  38. 38. 39 Creative Organization / Leadership Embrace experimentation • Bias toward action • Experiment = innovate • OK take risk? • Build to think and learn • See pb as opportunities • “Prototyping is not an ideal but a core competence” Radical Collaboration • Connect people across group • Help multidisciplinary experts work together • Seek external sources: open- innovation
  39. 39. 40 Focus on human values • Biases towards physical interactions • Is non-hierarchical Be mindful of process • Innovation is a process • Tools to engage • HCD? Research? • Innovation Games? • Prototyping? Testing? Creative Organization / Leadership
  40. 40. Design Thinking has the responsibility to shape the future we want to live in.
  41. 41. 42 INNOVATION Games
  42. 42. 43 Playing Games? 43
  43. 43. 44 Work ≠ Play
  44. 44. 45 Work + Play
  45. 45. 46 What is a Game?
  46. 46. 47 a World
  47. 47. 48
  48. 48. 13 core Games 49
  49. 49. 50
  50. 50. 51
  51. 51. 52
  52. 52. 53
  53. 53. 54
  54. 54. 55
  55. 55. 56
  56. 56. 57
  57. 57. 58
  58. 58. 59
  59. 59. 61
  60. 60.  Solve business problems  Understand your customers needs  Increase empathy for your customers’ experience  Deliver the right features  Make better strategy decisions  Improve the effectiveness of sales and services  Identify the most effective marketing messages  Uncover breakthrough opportunities
  61. 61. 63 13 core Games
  62. 62. 64
  63. 63. 65 Thanks!

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