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Common UX
Misconceptions
Who am I?
Ran Liron
Head of UX @ Varonis
Previously
UX Lead @ NICE Enterprise
(And more – I’m doing this for the last 20 years)
Misconception #1:
UX is about…?
4
UX is about…?
UX = UIUser eXperience User Interface
?
5
Elevators UI
6
Elevators UI
What does
this mean?
7
UX is about…?
Are you
sure?
8
Elevators UI
9
UX is about…?
UX = UIUser eXperience User Interface
>
10
UX is about…?
UX = Usability
?
11
UX is about…?
UX Usability=
12
Value
UX is about…?
(Based on: Peter Morville’s UX Honeycomb)
Usability
Accessibility
Findability
Credibility
Delight
Usefulness
13
Misconception
#2
I know what users need
We are not our users!
14
Misconception
#3
Our customers know
what they need?
"If I had asked people what they
wanted, they would have said
faster horses”. Henry Ford
(or not)
15
Misconception
#4
More features & Options =
higher satisfaction?
1) Hick’s law:
The time it takes to make a decision is
in a direct correlation to the number of
choices
OptionsFew many
Task time
Short
Long
16
More features & Options =
higher satisfaction?
2) The Paradox of Choice
https://youtu.be/VO6XEQIsCoM?t=12m29s
17
More features & Options =
higher satisfaction?
The paradox of Choice
So – what to do?
• Smart defaults.
• Content on demand.
• Fit scope to role.
18
Misconception
#5
Common practice =
Best practice?
Similar problems, different users = Same solution?
Nope
What works for the “Big names” - Google / Amazon /
Facebook / etc. Is certainly good enough work for us!
Nope
Everybody do it = it is the “best practice”
19
Common practice =
Best practice?
Multi-lines of tubs?
20
Common practice =
Best practice?
App. Users by country
21
Common practice =
Best practice?
CAPTCHA
Very common, very bad:
(See: http://www.beatcaptchas.com/index.html and
http://www.karlgroves.com/2012/04/03/captcha-less-security/ )
22
Common practice =
Best practice?
23
Comments & questions:
Ran Liron
972-54-5999947
Lironran@gmail.com

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UX misconceptions

Editor's Notes

  1. Ran Liron Head of UX @ Varonis And also – UX mentor at Google’s Launchpad Previously – UX Lead @ NICE Enterprise UX Architect & Team Leader @Netcraft And more – I’m doing this for (almost) 20 years.