This document discusses common misconceptions about user experience (UX). It begins by introducing the author and their experience in UX. The first misconception is that UX is only about the user interface (UI), but UX is broader and includes usability, accessibility, findability, credibility, delight, usefulness and more. The second misconception is thinking users' needs are known without consulting them. The third is that customers always know their own needs, but they may only know what they are familiar with. The fourth is that more features and options increase satisfaction, but this can actually decrease usability and increase cognitive load. The fifth misconception is that common practices are always best practices, but what works in