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Productized 2016
- 1. THE PRODUCT THINKING CONFERENCE Lisbon Congress Centre, 19-21 October Raitis Linde
- 8. “Don't ask a designer to design you a bridge, instead ask her to deliver the best way to cross the river.”
- 9. Day 1 Full-day workshop Teresa Torres Sixth Sense Design: Blink + Logic Kai Halsinger Day 2 Half-day workshops “Make Better Product Decisions” Alexis Brion Accelerating UX: A design process for startup accelerators Day 3 Talks • Video personas to convince stakeholders • Less design-savvy clients need higher fidelity deliverables • User Story Map as vision tool for team
- 10. https://www.producttalk.org/ Day 1 Full-day workshop Teresa Torres “Make Better Product Decisions”
- 11. What You want to do with Design? Output Outcome Create presentations Design mockups Produce videos Assemble a prototype Generate ideas Develop mobile app Raise awareness Start conversations Change minds Test solutions Take action Drive change
- 12. 1. Desired Outcome 2. Opportunities 3. Solutions S 4. Experiments E O ... S S … E …
- 13. It looks ugly. Let’s redesign it. We have to make it look better. These buttons are off. Let’s uncluttered this. How the hell anybody can use this? You should trigger WOW effect! OMG!!!
- 18. • Since 1995 • Present in 50 countries • 30+ employees • 60 million users • 80 million posts per month craiglist.org
- 19. What was the last time when you used a useless or unusable app because it’s beautiful?
- 20. “If the only tool you have is a hammer, you tend to see every problem as a nail.”
- 21. 1. Define desired outcome Measurable Customer Focused
- 22. “Create a […] mobile app” is not an outcome
- 23. Users – "We want dislike button!"
- 24. Facebook – “How might we increase user engagement with timeline?”
- 28. People want dislike button because they want more ways to express themselves on Facebook People vote – Like vs Comment. They use stickers to show emotions. People comment their reactions in comments. They like the simplicity of Like button. People share stories as a way to express emotions.
- 29. Decide opportunities to focus on. Emotions should be extension of Like button.
- 32. People are better at generating ideas individually. * * Teresa Torres
- 33. People are better at evaluating ideas in groups. * * Teresa Torres
- 34. 4. Experiments
- 40. Don’t settle on obvious. Look d e e p e r.