This document discusses using social media and web 2.0 tactics to engage communities in higher education. It recommends seeding social content everywhere, developing a consistent tone and voice, listening and conversing on social media, integrating social goals with institutional goals, and providing value to the audience. Examples of successful social media campaigns at a university are provided, showing the power of social media to impact admissions, alumni engagement, fundraising, and reputation.

2. Community Engagement in Higher Ed
John Lucas, @jplucas55, #UWSocial

3. Our Old Way

6. Technology = connection

7. Our New Way: Web 2.0 tactics
Social media Chats
Crowd-sourcing Content
Comments User-generation
Polls Event/campaign
Curation Mobile

8. #1: Seed social everywhere

9. #2: Develop a tone & voice

10. #3: Listen & converse

12. #4: Create connection to content
 Ask questions
 Respect the audience
 Have fun
 Provide value

13. #5: Integrate social with goals

14. #FINDUW
SOCIAL MEDIA SCAVENGER HUNT
AUG 31-SEPT 2, 2011

15. THE BUCKY CHALLENGE
SOCIAL + SCHOLARSHIPS
SEPT 16-OCT 3, 2011

16. Commencement
#uwgrad

18. “We're looking at doing a new, huge enterprise
multimedia project on April 18. Please, no
vacations that day….Thanks and more later. This
is going to be fun!”
— The Director
(Sent Feb. 21)

19. The end result: uwrightnow.wisc.edu

20. Where does it get you?

21. Respect and reputation

22. Power of 1,000,000

23. The takeaway: Power of 1
Impact:
Admissions
Alumni
Giving
Customer
service
Advocacy
Reputation
What you
need

24. Value of our efforts
“Not everything that can
be counted counts, and
not everything that
counts can be counted.”
–Albert Einstein

25. “You can’t stop what’s coming, it all ain’t
waiting on you. That’s vanity.”
--No Country for Old Men