This document focuses on leveraging social media, particularly LinkedIn, to attract talent and build professional relationships. It discusses strategies for personal and company branding, creating and managing groups, and utilizing company pages effectively. The guide emphasizes the importance of consistency, engagement, and providing value to strengthen online presence and relationships.

1. Utilizing Social Media to Attract Talent & Build the Right
Relationships for Success- Part 3 of 3
HRACO SIG
October 26, 2012

2. TODAY’S AGENDA
• Focus on pushing your personal and company brand out specific
networks and groups you’ve built through utilizing the tips and
tools given to you in the first two parts of the series. • What
Image are you going for?
• LinkedIn: Branding You and Your Company o What are people
saying about you and your company today? o What is your
ideal image you are setting? o Keeping your company and YOU
consistent in their/your image o Participating & Owning
Groups and the ROI from your efforts
• Utilization of your company LinkedIn Page o Following Others
and Organizations on LinkedIn and the value

3. PERSONAL BRANDING
• Have goals in mind
• Create search alert on your name
• Consistency
• Recommendations
• Skills
• Group participation
• Q&A
• Updating regularly
• Response time
• Don’t ever ask yourself, “What’s in it for
me?”

4. BE AN EXPERT ON LINKEDIN THROUGH Q&A
Finding Experts through LinkedIn Q&A
• You can browse through the larger topics and find in each
area the “Experts” listed
• Send message/LinkedIn invite
**Subscribe to a Category through a RSS feed

5. INTRODUCING ENDORSEMENTS: A NEW
WAY TO BE RECOGNIZED FOR SKILLS AND
EXPERTISE

6. USING TAGS ON LINKEDIN
THE WHAT: THE WHY:
Using Tags You can categorize a 1st
degree connection with a
tag to send out a mass
email through LinkedIn.
(Each tag can only send
up to 50 people a
message so you may want
to create a secondary tag
if you gain more than 50
people)
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7. LINKEDIN: GROUPS
CREATING & MANAGING GROUPS
• Statistics
• Types of Groups
• Setting up Groups
• Managing your groups

8. LINKEDIN GROUP STATISTICS
LinkedIn GROUP STATISTICS: A good place to start is with LinkedIn’s readily available,
group metrics
Summary Growth
Demographics Activity
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9. TYPES OF GROUPS
THE WHAT: THE WHY:
Choose between two types of It’s important to understand the
groups available: availability and visibility of the
group types are different. An
• Open Groups Open Group is better for
promoting if you are monitoring
• Members Only Groups the group appropriately.
• Search categories Browsing groups by categories
can help you find he right target
members.
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10. SETTING UP YOUR GROUP
SETTING-UP A GROUP: A group worth-following is one with a leader who knows where he is
going
THE WHAT: THE WHY:
1. Choose a narrow niche category Differentiating your group from others
for group can be difficult over time, unless you
know exactly who your are appealing to
and what they need.
2. Create group description that Be clear what your group is about and
includes keywords on target who you are trying to attract. It will
market and specialty niche improve the caliber of discussions and
the value provided.
3. Keep group open but set rules for Keeping discussions open allows anyone
membership to get a taste of the value of your group,
but limiting membership will allow less
benefits.
4. Encourage members to share This promotes visibility for your group.
group discussions with their social
networks to gain visibility
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11. MANAGING YOUR GROUP
MANAGING GROUP INFORMATION: As a manager you have tools to
keep the quality level high in your group and discussions
THE WHAT: THE WHY:
1. Feature Discussions/Manager’s As a group manager, you can now feature a
Choice discussion of your choice. This will be listed
on top right side of newer topics to keep
your discussion visible at all times.
2. Expand group through invitations Send individual invitations to:
•LinkedIn connections
•Non-LinkedIn members
Upload .csv file of your email addresses to
email multiple people.
Allow members of the group to invite
people to the group to allow it to grow
faster.
3. Manage group postings You can delete inappropriate posts.
Members can flag inappropriate content to
a moderation queue which managers can
determine if deletion is necessary.
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12. LINKEDIN: USING COMPANY PAGES
• Are you connected as an employee to your company
page?
• What happens when you are not connected?
• Editing your company’s name while staying
connected
• Insights
• Most recommended
• Top skills & expertise
• Recent departures
• Where do most employees come from

13. LINKEDIN: EDITING COMPANY PAGES
• You need to be an Administrator of your company
page to post updates
• You must list that you work there and have your
work email associated to your LinkedIn profile
to be nominated as an administrator
• Home- About Company info
• Locations, contact info, website, specialties,
size, founded date, industry
• Careers tab for paid job postings only
• Products & Services

14. GETTING VALUE FROM LINKEDIN
THE WHAT: THE WHY:
Use customized weekly emails for Members will appreciate this benefit
special offerings and/or job of being a member and will more
openings to your connections likely participate in your offerings and
updates.
Drive traffic to your website or Include links to relevant content from
LinkedIn Group or Page your own site, when possible.
Share updates and information on
your profile, in groups and/or your
company page regularly.
Be a thought leader and the Providing valuable content to help
business will follow lead to successful business
relationships over time.
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15. GETTING VALUE FROM LINKEDIN
THE WHAT: THE WHY:
Set up weekly searches for After identifying key
people or jobs people, you can send an
invite to connect. To build
your network.
Follow jobs to see what
other companies are doing
and how you compare.
Follow your competitors Follow your company and
and companies others you are interested in
to see their updates, jobs,
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people hired and departing.

16. NEXT STEPS WITH HOLLY
•Connect and follow Expand Socially / Offer
testimonial
• Follow Expand Socially on LinkedIn:
http://www.linkedin.com/company/expand-socially-llc
• Holly directly on LinkedIn:
http://www.linkedin.com/in/hollysolomon
• Twitter: @expandsocially
• Facebook: https://www.facebook.com/ExpandSociallyLLC

17. THANK YOU!
QUESTIONS? Holly Solomon
Expand Socially
614-440-7988
holly@expandsocially.com
www.expandsocially.com