Training delivered for HRACO's SIG group: Utilizing Social Media to Attract Talent & Build the Right Relationships for Success- Part 3. This series will focus on pushing your personal and company brand out specific networks and groups you’ve built through utilizing the tips and tools given to you in the first two parts of the series. Specifically this part will focus on:
• What Image are you going for?
• Linkedin: Branding You and Your Company
o What are people saying about you and your company today?
o What is your ideal image you are setting?
o Keeping your company and YOU consistent in their/your image
o Utilization of your company Linkedin Page
o Following Others and Organizations on Linkedin and the value
The Content Marketing in 5 Easy Steps presentation was delivered as a webinar by Susan Gunelius for Brainshark.com on April 11, 2012 and features information from two of her popular books, "Content Marketing for Dummies" and "30-Minute Social Media Marketing.".
The Content Marketing in 5 Easy Steps presentation was delivered as a webinar by Susan Gunelius for Brainshark.com on April 11, 2012 and features information from two of her popular books, "Content Marketing for Dummies" and "30-Minute Social Media Marketing.".
Learn how to blog in 2013 - get rid of the "noise" of "should do this" and "should do that" and focus on the ONLY web property that you own: you website/blog. Get your blog working well first, and then use social media to draw people to various blog posts and offers. The works really well for senior living communities that are looking for a way to generate new leads from their website.
Social media has taken the business world by storm. Many companies struggle as they try to build successful strategies with social networking tools. When used purposefully, these media can communicate not only products and services, but also business goals, vision, mission, and values. Social networking has great potential in marketing, sales, customer service, and recruitment efforts. Human resource professionals can be catalysts in addressing the social media challenge in their organizations. This workshop will describe common business uses of social media with real life examples. As a result of this program, participants will be able to:
• Identify the business benefits of social networking
• Leverage social media to increase effectiveness of corporate communication
• Build a successful social media strategy within their companies
• Measure social media ROI (Return on Investment).
This is a presentation by Joe Sabado (@joesabado) on digital reputation and branding as part of Building a Digital Reputation and Finding a Job Workshop with Torrey Trust (@torreytrust) on May 10, 2012 at UC Santa Barbara.
An introduction to social media, delivered as part of my social media for social change series for the Wellesley Institute. Introduces the new media landscape, and basic information about RSS, blogs, Twitter, and other "getting started" platforms.
My quick notes from Izeafest 2009. This fantastic event was full of info relevant, actionable information. Sorry for the formatting issuess -- apparently the "notebook" view doesn't translate so well to slideshare.
A presentation I gave at the #btvsmb social media breakfast in Burlington, VT, on December 15, 2008. It introduces the concept of inbound marketing, and dives into the details of search engine optimization, content production and social media.
My Social Media Connections
CSIS 100-91 Assignment
A brief description of the social media sites I use to share information with friends, family, and strangers.
Learn how to blog in 2013 - get rid of the "noise" of "should do this" and "should do that" and focus on the ONLY web property that you own: you website/blog. Get your blog working well first, and then use social media to draw people to various blog posts and offers. The works really well for senior living communities that are looking for a way to generate new leads from their website.
Social media has taken the business world by storm. Many companies struggle as they try to build successful strategies with social networking tools. When used purposefully, these media can communicate not only products and services, but also business goals, vision, mission, and values. Social networking has great potential in marketing, sales, customer service, and recruitment efforts. Human resource professionals can be catalysts in addressing the social media challenge in their organizations. This workshop will describe common business uses of social media with real life examples. As a result of this program, participants will be able to:
• Identify the business benefits of social networking
• Leverage social media to increase effectiveness of corporate communication
• Build a successful social media strategy within their companies
• Measure social media ROI (Return on Investment).
This is a presentation by Joe Sabado (@joesabado) on digital reputation and branding as part of Building a Digital Reputation and Finding a Job Workshop with Torrey Trust (@torreytrust) on May 10, 2012 at UC Santa Barbara.
An introduction to social media, delivered as part of my social media for social change series for the Wellesley Institute. Introduces the new media landscape, and basic information about RSS, blogs, Twitter, and other "getting started" platforms.
My quick notes from Izeafest 2009. This fantastic event was full of info relevant, actionable information. Sorry for the formatting issuess -- apparently the "notebook" view doesn't translate so well to slideshare.
A presentation I gave at the #btvsmb social media breakfast in Burlington, VT, on December 15, 2008. It introduces the concept of inbound marketing, and dives into the details of search engine optimization, content production and social media.
My Social Media Connections
CSIS 100-91 Assignment
A brief description of the social media sites I use to share information with friends, family, and strangers.
A guide for marketers on how to create and manage successful groups on LinkedIn. Tips for getting started, building engagement and group moderation are all included.
A guide for marketers on how to create and manage successful groups on LinkedIn. Tips for getting started, building engagement and group moderation are all included.
A guide for marketers on how to create and manage successful groups on LinkedIn. Tips for getting started, building engagement and group moderation are all included.
This is a project I worked on while I consulted at LinkedIn.
The LinkedIn Groups Guide is a resource for marketers on how to create and manage successful groups on LinkedIn. Tips for getting started, building engagement and group moderation are all included.
Linkedin: Leveraging Your Profile - CVAC - Canadian Virtual Assistant Connect...Dawn Raquel Jensen, EMBA
Social Business Catalyst Dawn Raquel Jensen of Virtual Options Coaching & Training presentin to CVAC - Canadian Virtual Assistant Connection in a June 2012 webinar on Leveraging Your Linkedin Profile for Business
How Social Media Plays A Role Within CompaniesHolly Solomon
How Social Media Plays A Role Within Companies
-Social Media Today
-Examples of Enterprises Using Social Media
-Top Challenges
-Future Social Media Outlook
Training delivered for Jewish Family Service\'s SUCCESS program aimed to help people in their job search use the social media tools like LinkedIn to land their next job!
Use this safety/pledge for your kid's online usage. Great tool to use to discuss the security needed online with them and have an agreement between the family about it.
Utilizing Social Media to Attract Talent & Build the Right Relationships for ...Holly Solomon
Even in today’s economic climate, finding and attracting top talent to your organization is probably a struggle. In many industries, such as IT, traditional talent pools have dried up and firms are finding they must turn to alternative methods in order to build pipelines in key skill sets to ensure they have the talent to satisfy current initiatives and to promote growth for the future. Many Human Resources professionals and recruiters are turning to social media in order to present their brand and build these talent pipelines. Unfortunately, a majority of them are doing it poorly!
Part 2 of our 3-part series will build upon the set-up of your profile and connections in part one and focus on expanding your reach through groups and following companies and people:
• Targeting The Right Network
• Linkedin: Groups & Questions/Answers
o Finding key groups to follow and post information and positions
o Connecting with new targets through groups
o Jobs verses Job Discussions
o Who are subject matter experts in specific areas on LinkedIn?
o Finding experts & being an expert on Linkedin through Q&A
o Who is your competition following/meeting?
Social Media Twitter & Facebook TrainingHolly Solomon
Expand Socially's Presentation from Training delivered 9-13 in Columbus, OH. The training will focus on the basics:
1- What Are the Current Trends in Social Media Today?
2- What is Facebook and Twitter and Why Should You Use It?
3- Facebook Overview
4- Twitter Overview:
Utilizing Social Media to Attract Talent & Build the Right Relationships ...Holly Solomon
Expand Socially presents to HRACO.
Part 1 of our 3-part series will focus on the basics:
• What Are the Current Trends in Social Media Today?
• What is Linkedin and Why Should You Use It?
• Linkedin: Your Network
o Setting up your settings appropriately
o Knowing Your Advocates
o Be a Trusted Advisor
o Staying in Touch with your Network
o Searches: Saved and New Searches
This workshop will be offered to all active members of the Human Resources Association of Central Ohio (HRACO). This event has been approved for HRCI credit.
Even in today’s economic climate, finding and attracting top talent to your organization is probably a struggle. In many industries, such as IT, traditional talent pools have dried up and firms are finding they must turn to alternative methods in order to build pipelines in key skill sets to ensure they have the talent to satisfy current initiatives and to promote growth for the future. Many Human Resources professionals, sales and recruiters are turning to social media in order to present their brand and build these talent and lead pipelines. Unfortunately, a majority of them are doing it poorly!
The training will focus on the basics:
1- What Are the Current Trends in Social Media Today?
2- What is LinkedIn and Why Should You Use It?
3- LinkedIn Overview
4-Branding/Image you are creating
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
5 Things You Need To Know Before Hiring a Videographer
Social media training part 3 - slideshare
1. Utilizing Social Media to Attract Talent & Build the Right
Relationships for Success- Part 3 of 3
HRACO SIG
October 26, 2012
2. TODAY’S AGENDA
• Focus on pushing your personal and company brand out specific
networks and groups you’ve built through utilizing the tips and
tools given to you in the first two parts of the series. • What
Image are you going for?
• LinkedIn: Branding You and Your Company o What are people
saying about you and your company today? o What is your
ideal image you are setting? o Keeping your company and YOU
consistent in their/your image o Participating & Owning
Groups and the ROI from your efforts
• Utilization of your company LinkedIn Page o Following Others
and Organizations on LinkedIn and the value
3. PERSONAL BRANDING
• Have goals in mind
• Create search alert on your name
• Consistency
• Recommendations
• Skills
• Group participation
• Q&A
• Updating regularly
• Response time
• Don’t ever ask yourself, “What’s in it for
me?”
4. BE AN EXPERT ON LINKEDIN THROUGH Q&A
Finding Experts through LinkedIn Q&A
• You can browse through the larger topics and find in each
area the “Experts” listed
• Send message/LinkedIn invite
**Subscribe to a Category through a RSS feed
6. USING TAGS ON LINKEDIN
THE WHAT: THE WHY:
Using Tags You can categorize a 1st
degree connection with a
tag to send out a mass
email through LinkedIn.
(Each tag can only send
up to 50 people a
message so you may want
to create a secondary tag
if you gain more than 50
people)
6
7. LINKEDIN: GROUPS
CREATING & MANAGING GROUPS
• Statistics
• Types of Groups
• Setting up Groups
• Managing your groups
8. LINKEDIN GROUP STATISTICS
LinkedIn GROUP STATISTICS: A good place to start is with LinkedIn’s readily available,
group metrics
Summary Growth
Demographics Activity
8
9. TYPES OF GROUPS
THE WHAT: THE WHY:
Choose between two types of It’s important to understand the
groups available: availability and visibility of the
group types are different. An
• Open Groups Open Group is better for
promoting if you are monitoring
• Members Only Groups the group appropriately.
• Search categories Browsing groups by categories
can help you find he right target
members.
9
10. SETTING UP YOUR GROUP
SETTING-UP A GROUP: A group worth-following is one with a leader who knows where he is
going
THE WHAT: THE WHY:
1. Choose a narrow niche category Differentiating your group from others
for group can be difficult over time, unless you
know exactly who your are appealing to
and what they need.
2. Create group description that Be clear what your group is about and
includes keywords on target who you are trying to attract. It will
market and specialty niche improve the caliber of discussions and
the value provided.
3. Keep group open but set rules for Keeping discussions open allows anyone
membership to get a taste of the value of your group,
but limiting membership will allow less
benefits.
4. Encourage members to share This promotes visibility for your group.
group discussions with their social
networks to gain visibility
10
11. MANAGING YOUR GROUP
MANAGING GROUP INFORMATION: As a manager you have tools to
keep the quality level high in your group and discussions
THE WHAT: THE WHY:
1. Feature Discussions/Manager’s As a group manager, you can now feature a
Choice discussion of your choice. This will be listed
on top right side of newer topics to keep
your discussion visible at all times.
2. Expand group through invitations Send individual invitations to:
•LinkedIn connections
•Non-LinkedIn members
Upload .csv file of your email addresses to
email multiple people.
Allow members of the group to invite
people to the group to allow it to grow
faster.
3. Manage group postings You can delete inappropriate posts.
Members can flag inappropriate content to
a moderation queue which managers can
determine if deletion is necessary.
11
12. LINKEDIN: USING COMPANY PAGES
• Are you connected as an employee to your company
page?
• What happens when you are not connected?
• Editing your company’s name while staying
connected
• Insights
• Most recommended
• Top skills & expertise
• Recent departures
• Where do most employees come from
13. LINKEDIN: EDITING COMPANY PAGES
• You need to be an Administrator of your company
page to post updates
• You must list that you work there and have your
work email associated to your LinkedIn profile
to be nominated as an administrator
• Home- About Company info
• Locations, contact info, website, specialties,
size, founded date, industry
• Careers tab for paid job postings only
• Products & Services
14. GETTING VALUE FROM LINKEDIN
THE WHAT: THE WHY:
Use customized weekly emails for Members will appreciate this benefit
special offerings and/or job of being a member and will more
openings to your connections likely participate in your offerings and
updates.
Drive traffic to your website or Include links to relevant content from
LinkedIn Group or Page your own site, when possible.
Share updates and information on
your profile, in groups and/or your
company page regularly.
Be a thought leader and the Providing valuable content to help
business will follow lead to successful business
relationships over time.
14
15. GETTING VALUE FROM LINKEDIN
THE WHAT: THE WHY:
Set up weekly searches for After identifying key
people or jobs people, you can send an
invite to connect. To build
your network.
Follow jobs to see what
other companies are doing
and how you compare.
Follow your competitors Follow your company and
and companies others you are interested in
to see their updates, jobs,
15
people hired and departing.
16. NEXT STEPS WITH HOLLY
•Connect and follow Expand Socially / Offer
testimonial
• Follow Expand Socially on LinkedIn:
http://www.linkedin.com/company/expand-socially-llc
• Holly directly on LinkedIn:
http://www.linkedin.com/in/hollysolomon
• Twitter: @expandsocially
• Facebook: https://www.facebook.com/ExpandSociallyLLC