This deck was shared on Thursday, August 3, 2017 as the tenth live training session in the Church Online Communications Comprehensive, a 14-week online training course.

1. ESTABLISHING A COMMUNICATION
HUB FOR YOUR CHURCH
Session Ten
Church Online Communications Comprehensive
How can we make our media more effective?

2. OUTLINE
Review of the content framework
Blogs in the church
Email communication
CAN-SPAM: what is it?
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3. CONTENT FRAMEWORK
A content framework is an organized manner of
distributing your content across all your
communication channels to lead your audience
through a defined journey map.
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4. CONTENT FRAMEWORK
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MEDIA EMPIRE CORRESPONDENCE
Blog and emails
HOME BASE CONVERSIONS
Website
OUTPOSTS CONVERSATIONS
Social, search, and paid

5. CONTENT FRAMEWORK—IMPORTANCE
Emphasizes movement on the journey map
Downplays the importance of any one channel
Gives each channel a specific purpose
Gives each message a call-to-action
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6. CONTENT FRAMEWORK
Media Empire
Long-Form, One-Way Communication
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7. MEDIA EMPIRE
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VideoBlog Email

8. BLOG
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A blog is an online feed
that is regularly updated and is
sorted chronologically with
the newest information first.

9. BENEFITS OF A BLOG
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Latest post keeps it timely

10. BENEFITS OF A BLOG
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Multiple feeds make it relevant

11. BENEFITS OF A BLOG
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Long format allows for substance

12. BENEFITS OF A BLOG
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Platform allows for flexible media

13. USES OF A BLOG
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Blogs are . . .
. . . not just for personal opinions.

14. USES OF A BLOG
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Upcoming events

15. USES OF A BLOG
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Prayer requests

16. USES OF A BLOG
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Bible study notes

17. USES OF A BLOG
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Sermons

18. USES OF A BLOG
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Requests for assistance

19. EMAIL
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A well executed email strategy allows you
to leverage a “traditional” digital tactic in a
modern communication manner.

20. BENEFITS OF EMAIL
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Gives the control to the recipient

21. BENEFITS OF EMAIL
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Can be urgent or time-insensitive

22. BENEFITS OF EMAIL
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Is more private than most other channels

23. BENEFITS OF EMAIL
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Allows for creativity in content

24. USES OF EMAIL
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Three Primary Types of Church Emails
Newsletter Single-purpose
Segmented
single-purpose

25. WHAT IS CAN-SPAM?
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CAN-SPAM Act
Controlling the Assault of Non-Solicited
Pornography And Marketing

26. WHAT IS CAN-SPAM?
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1. Don’t use false or misleading header information.
2. Don’t use deceptive subject lines.
3. Identify the message as an ad.
4. Tell recipients where you’re located.
5. Tell recipients how to opt out of receiving future
emails from you.
6. Honor opt-out requests promptly.
7. Monitor what others are doing on your behalf.

27. VIDEO
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Video could replace or supplement
your blog as part of your media empire, but it
requires a bit more expertise and equipment.

28. RECAP
Your media empire can be in many formats with
many messages, but it should serve one purpose:
driving people closer to conversion.
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29. BLOG
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ConcordiaTechnology.org/Blog

30. FREE DOWNLOAD
Anatomy of a Successful Blog Post and Email
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31. FACEBOOK GROUP
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/groups/ChurchOnlineCommunicationsComprehensive/

32. NEXT LIVE TRAINING SESSION
Utilizing Social Media
in the Church to the Fullest
Next Thursday, August 10, at 11:30 a.m. (CDT)
/ConcordiaTechnology
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33. SCHEDULE
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Aug 10 | Utilizing Social Media in the Church to the Fullest
Aug 17 | Understanding Search Engine Optimization
Aug 24 | Saving Time in Your Online Communications
Aug 31 | Sharing Excitement about Your Communication Strategy

34. CONTACT
Peter Frank
peter.frank@cph.org
peterfrank235
(314) 268-1408
34Church Online Communications Comprehensive