This document discusses monetizing social influence on the web. It notes that currently, influential people are not rewarded for sharing links that drive traffic to other sites. The proposed solution is a technology that would consistently and ubiquitously monetize outbound links, representing a paradigm shift where social influence is recognized and rewarded through a web-based, scalable platform using APIs.

1. Monetizing the Web of Influence

2. The Problem
 The conversational web is based on people filtering
information and sharing relevant links.
 People of influence aren’t rewarded for value they pass
on to other sites when they link to them.
 The value/reward model is broken.
“... at some stage, social media has to move from
the cool technology/promising opportunity phase to
a fundamental new business type.”
Bernard Lunn – Read Write Web Feature Writer

3. Solution
 The world’s first consistent and
ubiquitous way to monetise
outbound links
A Paradigm shift in
the way social influence is
recognised and rewarded