Rio Salado College is an online community college established in 1978 that serves over 61,000 students annually, with 28,000 students taking classes fully online. The average online student is a 26 year old female working adult returning to school for more flexibility. Rio aims to provide a sense of connection and community for online students through convenient and flexible student services, online student lounges, and electronic advising systems. The college is implementing a Customer Relationship Management system to integrate data and improve communication, advising, and support for their online student population.

1. Rio Salado College Kishia Brock [email_address] May 8, 2008

9. Customer Relation Management Tool (CRM)

10. Information Requests

11. Customer Relation Management Tool (CRM)

12. RioGram – “push” communication