When you talk about the topics that your audience is looking for, you cannot lose! By creating the content they ask for, or answering the questions they have answers for you are engaging with them on a level that makes you instantly an expert as you have the answers they are seeking. This allows you to also build up trust and engagement as you build value and insight into the communications you produce.
"Using Surveys To Power Your Social Media Campaigns"
Take your social media campaigns to a new level
Fredrik Abildtrup was one of the presenters at the Social Media Marketing Day @Your Desk. Organized by Markedu. More free events here: http://www.markedu.com/web-seminars
Focus on one social network to start, create an engaging cover photo that reflects your specialty, and use share buttons and hashtags to multiply shares and reach new audiences. Provide valuable tips through graphics and posts, credit others for their work, and develop relationships with influencers in your niche. Maintain a balance of helpful and promotional content to build successful engagement on social media.
This document provides guidance on developing an effective social media and engagement marketing strategy. It outlines key questions to consider around objectives, audience, and metrics. It also recommends developing a strategic plan involving listening, participating, sharing content and calls to action across platforms like blogs, Facebook, Twitter and LinkedIn. The document concludes with tips on keeping objectives in mind, getting involved, having a clear message and being human in social media engagements.
Killing two birds with one stone: growing your SMM presence by building relat...AlexandraTachalova
In this talk, I shared the strategies that I've found especially effective when it comes to growing SMM channels by leveraging the power of influencers. All strategies are supported with detailed how-tos that anyone can implement on their own.
The 5 Biggest Mistakes Manufacturers Unwittingly Make on Social MediaBrainstorm Digital
The document discusses the 5 biggest mistakes manufacturers make on social media: 1) having no social media spokesperson, 2) lack of visibility for senior executives and key account managers, 3) an incomplete or missing LinkedIn company page, 4) failing to engage with fans or critics, and 5) not using rich media. It then provides tips on how to avoid these mistakes such as identifying influencers who can refer new clients and spotting potential sales opportunities. The document concludes by asking questions about developing a social media strategy and resources.
The document summarizes a presentation about developing a social media strategy for nonprofits. The presentation covers defining social media, considering audience and tools, and engaging with the audience. It discusses Beth Kanter's social media strategy model of listening, participating, sharing stories, generating buzz, and building community. Common questions around social media for nonprofits are also addressed, such as assessing organizational readiness and measuring return on investment. Examples of nonprofits using social media include the Pittsburgh Zoo, Pittsburgh Social Venture Partners, and LOGOS Ministry.
This document provides recommendations for small businesses to develop an effective social media strategy. It emphasizes keeping the strategy simple, having a clear brand and messaging, monitoring conversations, actively engaging with customers, and committing sufficient time for participation. The secret is using social media to build relationships, authority and promote the brand, not just focus on reach. It suggests thinking creatively to engage followers and trigger conversations to help content spread virally.
"Using Surveys To Power Your Social Media Campaigns"
Take your social media campaigns to a new level
Fredrik Abildtrup was one of the presenters at the Social Media Marketing Day @Your Desk. Organized by Markedu. More free events here: http://www.markedu.com/web-seminars
Focus on one social network to start, create an engaging cover photo that reflects your specialty, and use share buttons and hashtags to multiply shares and reach new audiences. Provide valuable tips through graphics and posts, credit others for their work, and develop relationships with influencers in your niche. Maintain a balance of helpful and promotional content to build successful engagement on social media.
This document provides guidance on developing an effective social media and engagement marketing strategy. It outlines key questions to consider around objectives, audience, and metrics. It also recommends developing a strategic plan involving listening, participating, sharing content and calls to action across platforms like blogs, Facebook, Twitter and LinkedIn. The document concludes with tips on keeping objectives in mind, getting involved, having a clear message and being human in social media engagements.
Killing two birds with one stone: growing your SMM presence by building relat...AlexandraTachalova
In this talk, I shared the strategies that I've found especially effective when it comes to growing SMM channels by leveraging the power of influencers. All strategies are supported with detailed how-tos that anyone can implement on their own.
The 5 Biggest Mistakes Manufacturers Unwittingly Make on Social MediaBrainstorm Digital
The document discusses the 5 biggest mistakes manufacturers make on social media: 1) having no social media spokesperson, 2) lack of visibility for senior executives and key account managers, 3) an incomplete or missing LinkedIn company page, 4) failing to engage with fans or critics, and 5) not using rich media. It then provides tips on how to avoid these mistakes such as identifying influencers who can refer new clients and spotting potential sales opportunities. The document concludes by asking questions about developing a social media strategy and resources.
The document summarizes a presentation about developing a social media strategy for nonprofits. The presentation covers defining social media, considering audience and tools, and engaging with the audience. It discusses Beth Kanter's social media strategy model of listening, participating, sharing stories, generating buzz, and building community. Common questions around social media for nonprofits are also addressed, such as assessing organizational readiness and measuring return on investment. Examples of nonprofits using social media include the Pittsburgh Zoo, Pittsburgh Social Venture Partners, and LOGOS Ministry.
This document provides recommendations for small businesses to develop an effective social media strategy. It emphasizes keeping the strategy simple, having a clear brand and messaging, monitoring conversations, actively engaging with customers, and committing sufficient time for participation. The secret is using social media to build relationships, authority and promote the brand, not just focus on reach. It suggests thinking creatively to engage followers and trigger conversations to help content spread virally.
Original workshop to brainstorm different ways of generating engagement on social media. Created for staff and faculty members at Laurentian University.
Tired of not seeing engagement on your contests? Here is what we have come to learn as the magic formula for generating a successful photo contest for any organization.
This document provides an overview of social media and how businesses can use it. It discusses how social media allows for dialogue rather than just monologue. It then provides 10 tips for getting started with social media, such as experimenting personally before using it professionally, having a strategy, listening to audiences, being transparent and honest, and measuring results. Finally, it lists various social media platforms and how they can be used to engage customers.
Jump starting digital relationships through social mediaSageukofficial
Many businesses are starting to put social media at the heart of their marketing. Pete Wilson, Sage's Digital Strategy Manager, talks about how to develop relationships through effective use of social media.
7 Steps to a Social Media Marketing Plan - WebinarAliza Sherman
The document outlines a 7 step process for creating a social media marketing plan (SMMP): 1) Define objectives, 2) understand your audience, 3) identify available assets, 4) determine appropriate tactics, 5) develop impactful ideas, 6) establish measurement benchmarks, and 7) continuously refine the plan. It emphasizes the importance of having the right objectives, audience, messages, channels, and tactics to avoid failure.
Qsg to social media for marketing gc 45_minversionGinger Clay
Discover the basics you must consider before engaging in a social media strategy. In this presentation you learn how to implement a strategy, which social media sites work best for B2B sales and which steps will yeild the best results.
Part two of the workshop focuses on looking for new and innovative ways to communicate with potential clients, employees,
and other stakeholders. You will gain new insights into how to use social
media to build your business. Not only will you discover how social media can help differentiate your from your competitors,
but you'll also discover how to incorporate social media into your business and communication plans.
This document outlines the key components of developing an effective social media marketing plan. It discusses evaluating current marketing channels, setting goals, defining brand essence and personas, selecting appropriate social media platforms, and creating content and metrics for measuring success. The overall message is that social media is a process that requires strategic planning to build relationships and trust over time, rather than expecting quick results. It emphasizes the importance of understanding your target audience and having sufficient staff and resources to properly engage on the selected platforms.
This document provides an overview of a social media workshop covering key topics such as:
- The different social media platforms and how to write a social media plan
- Engaging audiences and showing personality on social media
- Evaluating social media results
- The six key stages of a social media plan including listening, deciding key performance indicators, developing a strategy, engaging in conversation, measuring performance and reviewing/adjusting
- Top tips for social media success such as being generous, informative, connecting platforms, and allocating regular time for social media marketing
Lauren Bailey Alexander is a creative designer who offers services including event flyer design, magazine spread layout, social media infographic creation, photography and photo editing, movie poster design, and PowerPoint slide design.
From 24/7 to 9-5: Real Time for Real Peoplsaraecroft
The document provides guidance on establishing an effective social media presence and plan for organizations. It discusses determining goals and target audiences, researching networks and tools, creating a schedule and content plan, measuring results, and getting help from interns. Sample schedules allocate 1 hour per week to activities like blogging, posting, engaging audiences, and following accounts. Tools are suggested for scheduling, measuring engagement, and managing multiple networks from desktop and mobile apps. The presentation aims to help organizations effectively utilize social media with limited resources.
This presentation for the Virginia Master Gardener College on June 24, 2011 showed Master Gardener volunteers how to market their programs and services. They learned how to begin with an end in mind, select appropriate tools, recruit "raving fans," develop relationships, build community, and be successful.
Social media &_engagement_marketing_12.08.10[1]candidmarketer
The document provides an overview of social media and engagement marketing. It discusses objectives for using social media, evaluating success, planning audience and strategy, using various tools and tactics like blogs and Twitter, and tips for engagement. Examples are given of both successful and unsuccessful social media use by brands like Skittles. Resources for further information are also listed.
This document provides tips for small businesses on using social media. It discusses how 73% of online adults use social media and highlights key statistics on user engagement for platforms like Facebook, Instagram, LinkedIn and Twitter. The document recommends setting up social media profiles on platforms where your target audience engages, posting regular updates, photos and videos to build your brand and engage customers. It also suggests using social media to find leads and convert them into sales by offering promotions.
The document discusses the 7 C's of social media for businesses to engage customers. It outlines each C and provides secrets or tips for implementation. The 7 C's are to create a grand goal, clear path, valuable why, engaging personality, magnetic content, community, and buzz. Tips include developing a content calendar, being a thought leader, curating valuable content for customers, and using social media to provide customer service and drive loyalty. The overall goal is to get people to like the brand and want to spend money on it.
Social Media & Corporate Identity: Create the Authoritative Voice for Your Br...Michael Pranikoff
PRSA Digital Impact Conference May 2010. “Social Media & Corporate Identity: Create the Authoritative Voice for Your Brand” Presentation given by PR Newswire Global Director of Emerging Media, Michael Pranikoff. www.prnewswire.com
Social Media Training with CARD – Collaborating Agencies Responding to DisastersDan Cohen
The document provides guidance on using social media to communicate goals and strategies. It discusses using Twitter to build presence and inform followers, using Facebook to build a fan base and engage audiences, and using LinkedIn to integrate professional networks. It emphasizes listening first before contributing on social media and making strategic use of tools like videos, photos and metrics to maximize impact.
How to promote your business with social networkingHelen Kitchen PR
This document provides tips on using social media to promote a business. It recommends finding the relevant audience and goals, engaging with customers by listening and responding on social media, integrating social networking with other marketing activities, developing valuable content, allowing two-way communication, and measuring the results of social media efforts. Examples are given of how businesses have successfully used platforms like Twitter, LinkedIn, and Facebook to strengthen their online presence and reputation.
Original workshop to brainstorm different ways of generating engagement on social media. Created for staff and faculty members at Laurentian University.
Tired of not seeing engagement on your contests? Here is what we have come to learn as the magic formula for generating a successful photo contest for any organization.
This document provides an overview of social media and how businesses can use it. It discusses how social media allows for dialogue rather than just monologue. It then provides 10 tips for getting started with social media, such as experimenting personally before using it professionally, having a strategy, listening to audiences, being transparent and honest, and measuring results. Finally, it lists various social media platforms and how they can be used to engage customers.
Jump starting digital relationships through social mediaSageukofficial
Many businesses are starting to put social media at the heart of their marketing. Pete Wilson, Sage's Digital Strategy Manager, talks about how to develop relationships through effective use of social media.
7 Steps to a Social Media Marketing Plan - WebinarAliza Sherman
The document outlines a 7 step process for creating a social media marketing plan (SMMP): 1) Define objectives, 2) understand your audience, 3) identify available assets, 4) determine appropriate tactics, 5) develop impactful ideas, 6) establish measurement benchmarks, and 7) continuously refine the plan. It emphasizes the importance of having the right objectives, audience, messages, channels, and tactics to avoid failure.
Qsg to social media for marketing gc 45_minversionGinger Clay
Discover the basics you must consider before engaging in a social media strategy. In this presentation you learn how to implement a strategy, which social media sites work best for B2B sales and which steps will yeild the best results.
Part two of the workshop focuses on looking for new and innovative ways to communicate with potential clients, employees,
and other stakeholders. You will gain new insights into how to use social
media to build your business. Not only will you discover how social media can help differentiate your from your competitors,
but you'll also discover how to incorporate social media into your business and communication plans.
This document outlines the key components of developing an effective social media marketing plan. It discusses evaluating current marketing channels, setting goals, defining brand essence and personas, selecting appropriate social media platforms, and creating content and metrics for measuring success. The overall message is that social media is a process that requires strategic planning to build relationships and trust over time, rather than expecting quick results. It emphasizes the importance of understanding your target audience and having sufficient staff and resources to properly engage on the selected platforms.
This document provides an overview of a social media workshop covering key topics such as:
- The different social media platforms and how to write a social media plan
- Engaging audiences and showing personality on social media
- Evaluating social media results
- The six key stages of a social media plan including listening, deciding key performance indicators, developing a strategy, engaging in conversation, measuring performance and reviewing/adjusting
- Top tips for social media success such as being generous, informative, connecting platforms, and allocating regular time for social media marketing
Lauren Bailey Alexander is a creative designer who offers services including event flyer design, magazine spread layout, social media infographic creation, photography and photo editing, movie poster design, and PowerPoint slide design.
From 24/7 to 9-5: Real Time for Real Peoplsaraecroft
The document provides guidance on establishing an effective social media presence and plan for organizations. It discusses determining goals and target audiences, researching networks and tools, creating a schedule and content plan, measuring results, and getting help from interns. Sample schedules allocate 1 hour per week to activities like blogging, posting, engaging audiences, and following accounts. Tools are suggested for scheduling, measuring engagement, and managing multiple networks from desktop and mobile apps. The presentation aims to help organizations effectively utilize social media with limited resources.
This presentation for the Virginia Master Gardener College on June 24, 2011 showed Master Gardener volunteers how to market their programs and services. They learned how to begin with an end in mind, select appropriate tools, recruit "raving fans," develop relationships, build community, and be successful.
Social media &_engagement_marketing_12.08.10[1]candidmarketer
The document provides an overview of social media and engagement marketing. It discusses objectives for using social media, evaluating success, planning audience and strategy, using various tools and tactics like blogs and Twitter, and tips for engagement. Examples are given of both successful and unsuccessful social media use by brands like Skittles. Resources for further information are also listed.
This document provides tips for small businesses on using social media. It discusses how 73% of online adults use social media and highlights key statistics on user engagement for platforms like Facebook, Instagram, LinkedIn and Twitter. The document recommends setting up social media profiles on platforms where your target audience engages, posting regular updates, photos and videos to build your brand and engage customers. It also suggests using social media to find leads and convert them into sales by offering promotions.
The document discusses the 7 C's of social media for businesses to engage customers. It outlines each C and provides secrets or tips for implementation. The 7 C's are to create a grand goal, clear path, valuable why, engaging personality, magnetic content, community, and buzz. Tips include developing a content calendar, being a thought leader, curating valuable content for customers, and using social media to provide customer service and drive loyalty. The overall goal is to get people to like the brand and want to spend money on it.
Social Media & Corporate Identity: Create the Authoritative Voice for Your Br...Michael Pranikoff
PRSA Digital Impact Conference May 2010. “Social Media & Corporate Identity: Create the Authoritative Voice for Your Brand” Presentation given by PR Newswire Global Director of Emerging Media, Michael Pranikoff. www.prnewswire.com
Social Media Training with CARD – Collaborating Agencies Responding to DisastersDan Cohen
The document provides guidance on using social media to communicate goals and strategies. It discusses using Twitter to build presence and inform followers, using Facebook to build a fan base and engage audiences, and using LinkedIn to integrate professional networks. It emphasizes listening first before contributing on social media and making strategic use of tools like videos, photos and metrics to maximize impact.
How to promote your business with social networkingHelen Kitchen PR
This document provides tips on using social media to promote a business. It recommends finding the relevant audience and goals, engaging with customers by listening and responding on social media, integrating social networking with other marketing activities, developing valuable content, allowing two-way communication, and measuring the results of social media efforts. Examples are given of how businesses have successfully used platforms like Twitter, LinkedIn, and Facebook to strengthen their online presence and reputation.
Social media and digital marketing is important for CPAs for several reasons. It helps businesses be found online through search engines and engage with prospects. Social media also allows businesses to showcase their expertise. An effective digital marketing strategy involves researching the brand, competition, industry and customers. It then defines where to participate on social platforms and establishes an editorial calendar. The strategy is implemented through social media profiles, blogging, email newsletters and engaging with followers. It also involves training staff and monitoring online conversations.
The document summarizes key points from a social media bootcamp on measurement and metrics. It discusses the difference between social media policy and plans, the four elements of an effective social media plan including people, objectives, strategies and tools. It also covers different types of social media users and metrics to measure engagement. Finally, it defines return on investment and return on influence as important metrics to evaluate the success of social media campaigns.
This document provides an overview of starting or enhancing a social media strategy. It discusses why social media is important, how to get started with a strategy including market research and defining goals. It also reviews the top 5 social networks, how to use each one, and tips for blogging, videos and contests. Key metrics for measuring success are discussed. The document aims to give readers a comprehensive guide to developing an effective social media presence.
Champaign County Chamber Social Media 101 & 201 PresentationsShane Haggerty
This document provides an overview of social media marketing strategies presented at a Chamber of Commerce workshop. It discusses using Facebook, Twitter, YouTube and blogging to engage customers and build brands. Key points include using photos and video on Facebook, listening on Twitter, creating YouTube videos, and maintaining blogs for long-form content. The workshop also covers developing human business teams by involving customers and employees on social media.
Going for growth social media workshop june 2012Bua Marketing
This document provides an overview of social media and recommendations for business use. It discusses the popularity of Facebook, Twitter, and LinkedIn in Ireland. Benefits of social media include being targeted, low cost, and allowing direct engagement. Content should be useful, shareable, and relevant. Examples are given for sourcing images and video. The document also provides tips on social media strategies for each channel, including engaging audiences, building fan bases, running competitions and ads.
NAFDA - Social media and its place in businessBluewire Media
The document discusses the importance of social media for businesses. It notes that social media can significantly increase website traffic and sales when used properly. The document provides tips for businesses just starting with social media, such as setting up company pages on sites like Facebook and Twitter, securing URLs, posting good quality content, enabling sharing options, monitoring conversations, and joining discussions.
A New Era in Nonprofit Marketing: Why Winging It with Social Media No Longer ...4Good.org
If you’ve dipped your toe in the social media waters, do you wonder why you aren’t reaching more people or raising more dollars? If you haven’t yet begun, have you considered what social media marketing might do to help you reach – or not reach — your goals? This webinar will explore why winging it no longer works in 2013 (e.g., putting up a page and sporadically begging for ‘likes’ and ‘follows’) and help you dive gracefully into the deep end. Plus, we’ll discuss the resources needed to achieve success and how to measure the return on your investment and engagement.
1) The document provides guidance for non-profits on developing an effective social media strategy, emphasizing the importance of understanding target audiences and inspiring meaningful engagement and action through compelling content.
2) It stresses the need to secure organizational buy-in, develop a detailed plan that integrates social media with other strategies, and go beyond just posting to actively engage followers.
3) The document also highlights measuring social media success through relevant metrics that track meaningful outcomes rather than just activities, and ensuring goals and resources are properly aligned.
Social Marketing in the Digital Age - Oct 2013Heather Davis
This document provides an overview of social marketing strategies for the digital age. It discusses how marketing must be frequent, interactive, relevant, entertaining and directed across social media platforms. Examples of effective tactics include creating infographics, videos, eBooks and using hashtags for events. The document emphasizes using a mix of digital and traditional marketing, and developing a content strategy. Resources are shared for tools like Instagram, Pinterest, YouTube and analytics to measure efforts. The goal is to help organizations go from feeling "fried out" to "fired up" about their marketing.
The document summarizes a presentation on using social media for associations. It discusses convincing leadership to invest in social media and choosing strategic platforms like Facebook, Twitter, LinkedIn and YouTube. It provides tips on listening first, focusing on one channel, and creating engagement guidelines. A case study shows how the American Nurses Association used social media for health care reform efforts and lessons learned. Best practices discussed integrating social features throughout websites.
The document provides tips on navigating social media and developing an effective social media strategy. It discusses that social media involves engaging consumers, listening to understand their needs, and becoming a valued member of the community. It also outlines steps for social media communication, including engagement, influence, and becoming found online through providing value. The document recommends having goals, understanding your company/product, integrating social media into your overall marketing strategy, offering value without asking for something in return, and finding opportunities to take relationships offline.
I specialise in helping companies integrate a social media and digital commerce strategy into their online business, focusing on my 7 step process on the social media training day.
Part 1: What is Social Media and Why Does Your Business Need It?
Part 2: Define the Business Goals and Social Media Tactics and Metrics
Part 3: Training on Social Networks and the Tools
Part 4: Incorporating Social Media at Every Stage of the Business "Socialise the Businesses"
Part 5: Social Media Marketing LEAD Strategies and Business Integration
Part 6: Calls to Action and Accountability
Part 7: Feedback Form - To Fill Out of the Days Experience
This document summarizes a presentation on turning social media into sales. The presentation discusses how social media allows two-way communication compared to traditional one-way media. It also notes that over 90% of buyers now use online search to begin their purchasing process. Examples are given of how companies like Herrle's Farms have succeeded using social media for sales. The presentation concludes by providing six actions people can take to better utilize social media for their business, such as completing profiles, finding contacts, following experts, and posting regularly on sites like Twitter, Facebook and LinkedIn.
I gave this presentation to the Los Angeles Franchise Business Network and the SoCal Women\'s Franchise Network. Feel free to contact me with questions.
Similar to Using surveys to power your social media campaigns (20)
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The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
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3. Strategyzer’s Business Model Innovation
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7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
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12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
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To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
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Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Efficient PHP Development Solutions for Dynamic Web ApplicationsHarwinder Singh
Unlock the full potential of your web projects with our expert PHP development solutions. From robust backend systems to dynamic front-end interfaces, we deliver scalable, secure, and high-performance applications tailored to your needs. Trust our skilled team to transform your ideas into reality with custom PHP programming, ensuring seamless functionality and a superior user experience.
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In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Using surveys to power your social media campaigns
1. Fredrik Abildtrup CEO @ TeleFaction fab@telefaction.com www.linkedin.com/in/fredrikabildtrup skype: fredrik_abildtrup Using surveys to power yoursocial media campaigns
2. Paid, Owned & Earned Media Source: Forrester Research Inc.
3. Setting the Scene Do youknowyourfollowers/fans? What do theylike, dislike? Whatmakesthemuncertain?
4. Why it is cool knowing Whenyouknowyouraudience it becomeseasy to: Deliver whattheywant Whentheywant, and How theywant it Whenknowingyour audienceyou powerboost yoursocial mediaprogram
10. Ideas as to how – 1 step! Createa strongheadlinethatwillattractthe attentionof youridealcrowd.
11. Use Social Media to Promote Your Survey Post under Network Activity, Groups, and under Answers
12. Twitter / Facebook Createexcitement for yoursurvey and ask yourcrowd to retweet Post a message to your profile and your page.
13. Use the power Now thatyouknowwhattheywant Give it to them! Get to be the expert and go-to source
14. Contact us Fredrik Abildtrup fab@telefaction.com www.telefaction.com Blog: www.returnonbehavior.com LinkedIn: dk.linkedin.com/in/fredrikabildtrup Twitter: @telefaction
Editor's Notes
With the rise of social media, the importance of knowing your audience has taken center stage. When you listen to your audience, your one-on-one engagement on social sites becomes effortless and ultimately you are able to deliver exactly what they want, when they want it. The real-time element of social media makes this possible. With simple online surveys you can take your social media program to an entirely new level.
The terms "earned, owned and paid (aka bought) media" have become very popular in the interactive marketing space today. In fact, taken together they can be applied as a simple way for interactive marketers to categorize and ultimately prioritize all of the media options they have today. Talkabouttable.Ultimately these types of media work best together but making the hard choices of what to include and what not to include is crucial - especially when budgets are tight.Create a solar system of owned media. Owned media is a channel you control. There is fully-owned media (like your website) and partially-owned media (like Facebook fan page or Twitter account). Owned media creates brand portability. Now you can extend your brand's presence beyond your web site so that it exists in many places across the web - specifically through social media sites and unique communities. In a recession in which marketing budgets are being cut by 20%, the ability to communicate directly with consumers who want to engage with your brand through long-term relationships can be invaluable. Recognize that earned media is a result of brand behavior. "Earned media" is an old PR term that essentially meant getting your brand into free media rather than having to pay for it through advertising. However the term has evolved into the transparent and permanent word-of-mouth that is being created through social media. You need to learn how to listen and respond to both the good (positive organic) and bad (spurned) as well as consider when to try and stimulate earned media through word-of-mouth marketing.Your paid media is not dead, but it is evolving into a catalyst. Many people are predicting the end of paid media (aka advertising). However, that prediction may be premature as no other type of media can guarantee the immediacy and scale that paid media can. However, paid media is shifting away from the foundation and evolving into a catalyst that is needed at key periods to drive more engagement(e.g. Q4 holidays).
How well do you really know your audience? Do you know their likes, dislikes, needs, fears, wants, and challenges? Getting to know and understand your customers and prospects is the key to growing your business.
Knowing your audience allows you to stop spending time on things that don’t interest them, and focus more of your energies on creating content you know will instantly resonate. Content created with your audience in mind will drive more traffic to your blog and increase activity on your social sites.
Your ideal audience likely has similar uncertainties, challenges and fears. When you understand their fears, you can break down their barriers by confronting their concerns head-on with solid solutions to support their needs. You can move past their uncertainties if you know what they are.
When you learn more about your audience, you will learn the trigger words, phrases and questions to use to increase your overall engagement with your customers and prospects. When you learn your audience’s communication style, you become someone they can relate to.
If you take the time to listen to your audience, you will start to understand what makes them tick. The more you empathize with your audience, the more you can respond to their needs.
When you take the time to understand your audience, you can become the “go-to source” by delivering the content they’ve asked for. Your knowledge and delivery of the content positions you as the expert.
When creating your online survey, the most important element is the questions themselves. Before you craft your questions, decide on the overall goal for your survey. What information do you need to know in order to build stronger relationships and support your customers at a higher level?Remember this: The shorter your survey, the more responses you’ll get. Try to keep your survey short, while still achieving your desired outcome.What type of business are you in? Are you in business for yourself or do you work for a company?How do you spend your time online?What blogs do you read most often?How much time do you spend on email per day?What frustrates you the most about [insert your niche here]?What are your main goals for [insert your niche here]?What type of training would support you in [insert your niche here]?What strategies have you already tried in this area?What have you tried so far that hasn’t worked for you?What other training or coaching programs have you tried so far in [niche]?What’s your biggest fear or concern when it comes to [insert a challenge here related to your niche]?What would you be willing to do to solve your challenge or reach the outcome you want?If you could have one question answered about [insert a challenge here related to your niche], what would it be?When shopping for [insert product or service], where do you tend to look first? (Here you could give a drop-down menu with options to choose from.)What do you consider the top three websites in [insert your niche here]. (This question will help identify your competitors.)How often do you currently use [list tools or resources related to your niche]?
Once you’ve created your survey, you have many options to get your survey out to as many people as possible. Before you start sending out your survey, first decide if you want to gather a large number of responses or if you want to narrow your reach to a specific group of people.The more responses the better; however, if people outside of your ideal audience are taking your survey, you might not get the information you’re after. So be clear on your ideal respondents and be strategic in going after them.LinkedIn: There are two great places to post your survey on LinkedIn. The first is the “Network Activity” box on the main page of your LinkedIn profile.The second place to post your survey link is the “Answers” section. (You can find the “Answers” section in the “More” drop-down menu on the top of your LinkedIn profile page.) In order to reach a large audience, I suggest you use both areas to post your survey.
Twitter: Twitter is a fantastic way to create buzz for your survey. To get even more traction, you can ask others to retweet your survey link. Here are two example tweets for a survey.You can test out a few different survey tweets if you run your survey for a few days. I suggest you experiment with headlines by tracking the clicks via your shortened survey links. Keep testing new headlines until you find one that elicits a lot of click activity.FacebookPost a message on your profile and your page. Create a strong headline that will attract the attention of your ideal audience. Make sure to click the “Like” button after you post because this will allow it to go viral faster.Your Blog/Website: When people visit your blog, you can create a pop-up to invite visitors to take your survey or you can create a static box that includes a link to your survey. Make sure to place the box above the fold and in a highly visible spot so viewers can easily find it.Offer a gift in exchange: If appropriate to your outcomes, offer a gift for completing your survey. You could hold a contest for a free gadget or perhaps a free consultation with each completion (depending on the size of your reach). Think of something your audience would find valuable and build a giveaway strategy around that.
Once you’ve taken the time to ask your audience what they really need and want, you now have a huge advantage over your competitors. When it comes to social media, there are key areas where deeper knowledge of your customers and prospects will be extremely useful.There is always a lot of talk about the importance of engagement on social sites, especially on Facebook pages. Imagine if you knew firsthand the topics your audience liked to talk about the most? What if you knew the blog sites where they get most of their information? You could use this insight to craft posts that will grab the attention of your followers and start conversations. When you talk about the topics they’re most interested in, you can’t lose.Now that you know what your audience wants most, give it to them! Create questions based on their feedback and then create blog posts or short videos to answer those questions. You will instantly become an expert because you have the answers they’re seeking. This strategy also builds trust and affinity because you are adding value and insight.If you take the time to ask your clients what they really want, you will be able to catapult your social media presence by communicating and delivering value at a higher level than most others in your niche. There is much you can do with this valuable information, so I encourage you to take the time and create a survey for your own business. You will likely be pleasantly surprised at what you find out.