The document discusses Birmingham City Council's efforts to use social media to address alcohol misuse. It notes that previous work identified issues with the current system driving dependency. The council researched social media accessibility and focus groups. This led to developing a social media platform called Mylife4me to provide peer support and raise treatment awareness as an alternative to tier 3 services. The platform includes Breaking Free Online licenses and training. The goals are to help 360 people start recovering and track 60 users, increase support networks, and realize estimated savings of £650,000 per year through reduced dependency on services.