This document discusses the V-Mailcard, a high impact marketing and messaging program that uses multimedia to engage audiences. It argues that combining imagery, sound, and text through video captures attention more than any single element. Research shows people remember 20% of what they hear but 60% of what they see and hear. The V-Mailcard is presented as an effective way to increase understanding and memory through structured text, photos, videos, and links in an easy to watch, educational format. Studies found response rates are significantly higher for CDs and DVDs than direct mail, and video boosts comprehension by 50%.