How can we connect with consumers in a way that ultimately leads to a purchase? Although we may believe that decisions are based on rational choices made after reviewing all the options, it is our emotions that drive decisions. Social media allows us to develop relationships and emotional connections with people.

1. How can a brand connect with people online in a way that ultimately leads to a purchase? Ilana Rabinowitz Twitter: @Ilana221 @LionBrandYarn

3. At retail you’re just part of the crowd.

4. How do customers decide?

5. EMOTION A brain that can’t feel can’t make up its mind.

6. Word cloud of comments from a blog post

8. How can a brand connect emotionally?

9. Invite people over

10. Share something of yourself

11. Introduce them to your friends

12. Listen to them

13. Be yourself

16. Relationships can be messy