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Companies have used deceptive tactics in blogs, obtaining private user information, and user-generated advertising that have damaged consumer trust. Specifically, companies created fake blogs, used fictional online profiles to gather private data, and held contests that appeared to give users control over branding but were actually attempts at viral marketing. The document recommends that companies instead adopt transparent, two-way communication with users through open discussion of problems and their resolution, to build mutual understanding and respect.
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Awareness of the Power of Social Media
What are you doing to get on the Social Media Wave?
Quiz4 Powerpoint
Companies have ethical responsibilities when marketing through blogs and social media. Some companies have used deceptive practices like creating fake blogs without disclosing their identity or relationship to clients. Social networking sites also have responsibilities to protect user privacy and security, especially for minors, but some sites have released private user information or allowed children to sign up without parental consent. Both companies and users need to practice ethical behavior and ensure security when sharing personal information online.
Quiz4 Powerpoint
Companies have ethical responsibilities when marketing through blogs and social media. Some companies have used deceptive practices like creating fake blogs without disclosing their identity or relationship to clients. Social networking sites also have responsibilities to protect user privacy and security, especially for minors, but some sites have released private user information or allowed children to sign up without parental consent. Both companies and users need to practice ethical behavior and ensure security when sharing personal information online.
HOW TO USE HUMOUR TO MAKE YOUR CONTENT VIRAL
This document discusses how to use humor effectively to make content go viral. It provides examples of humorous content that successfully spread and those that did not. The key aspects identified for creating viral humorous content are: 1) Understanding the target audience so the humor resonates, 2) Placing the humor in a relevant and appropriate context, and 3) Keeping the humor and message simple and direct. Examples discussed include successful viral videos and ads from Dollar Shave Club, Oreo, and Melbourne Metro that exemplified these principles, as well as failed attempts that used inappropriate humor or missed the mark on the audience.
Blogs, Privacy, and User-generated Content
1) Several blogs promoting Wal-Mart, a PR client of Edelman, were found to be authored by Edelman employees, not actual customers as presented.
2) Ruckus created a fictional persona to attract customers, deceiving readers about the author's authenticity.
3) Zipatoni used viral marketing techniques like blogs to generate buzz for the Sony PSP without disclosing their involvement.
Destroying the 7 Myths of B2B Social Media
B2B social media is beset by myths and falsehoods. In this presentation, social media strategist Jay Baer destroys those myths, and shows that B2B social media and B2C social media aren't so different after all.
Lindsay lebresco
The document provides tips for using social media effectively for businesses. It recommends 5 things: 1) Listen to your community to understand their interests. 2) Set clear goals, strategies, and plans for social media use. 3) Choose a social media team wisely by finding those who understand your brand and are passionate about social media. 4) Create a social media policy to guide appropriate use. 5) Provide ongoing training to your social media team to ensure best practices.
Public Relatios Issues
A PR firm admitted to creating fake blogs and stories to promote Walmart. Other companies also use fabricated blogs but it is unknown how many stories are false. While CEOs say corporations deserve a voice, blogs allow companies to create misleading images without addressing ethical issues. There is also a trend of creating fake social media profiles, known as "meat puppets", to collect people's information for marketers. Several companies, including Sony, AOL, MySpace, Xanga, Hershey and Mrs. Fields, have faced fines or issues for deceiving users or violating privacy laws. A rum company contest was accused of being rigged, and a Chevy ad campaign received critical user-generated ads addressing gas mileage.
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Power Point
- 1. Corporate Deception: Blogs, Personal Information, and User-Generated Advertising