The document discusses how building relationships through social media engagement is key to success. It emphasizes that numbers alone do not equal engagement and that developing relationships will lead to greater engagement, brand awareness, and business success. The author provides tips for how to build strong relationships both online through consistent connection and promotion of others, and offline through regular in-person meetings. The goal is to develop meaningful relationships that provide benefits like friendship, inspiration, feedback and learning.
Taking Online Relationships Offline and Offline Relationships Online, presented at the Alabama Social Media Association on June 25, 2013.
For more, visit http://alsocme.com.
Taking Online Relationships Offline and Offline Relationships Online, presented at the Alabama Social Media Association on June 25, 2013.
For more, visit http://alsocme.com.
This is a handy user guidance on social media usage. key points and details on why one should be careful as well as responsible on social media is stated here.
Social media & strategy for nonprofits: Spirit & PlaceBohlsenPR
Social media training slideshow for partner organizations participating in Spirit & Place Festival, 2011 "The Body"
Strategy and best practices for nonprofits
Social media makeover strategy for non profit organizations. Presented @ the Dahl Consulting: Social Media Fundraising for non-profits seminar on October 21, 2009 in Toledo, Ohio.
Overview of what not to do when setting up your LinkedIn profile. This is a prelude to an instructional for college students belonging to the PIKE Fraternity chapter of Florida Atlantic University.
This is a presentation I gave at the 2nd Annual Reinvention Conference in Burlington on March 22, 2010. Rather than talk on how to use tools like LinkedIn for a job search, this talk focused on how to use social media to differentiate yourself.
Building Influence on Social Media is possible, and can be highly rewarding. This guide discusses the fundamentals of social media for influence. click this link to download the guide http://bit.ly/2o9RLoT
This presentation was created specifically for people who have only put their foot in the water when it comes to using social media as a part of their job search strategy. It encourages them to become visible so they can get noticed and get hired.
This is a handy user guidance on social media usage. key points and details on why one should be careful as well as responsible on social media is stated here.
Social media & strategy for nonprofits: Spirit & PlaceBohlsenPR
Social media training slideshow for partner organizations participating in Spirit & Place Festival, 2011 "The Body"
Strategy and best practices for nonprofits
Social media makeover strategy for non profit organizations. Presented @ the Dahl Consulting: Social Media Fundraising for non-profits seminar on October 21, 2009 in Toledo, Ohio.
Overview of what not to do when setting up your LinkedIn profile. This is a prelude to an instructional for college students belonging to the PIKE Fraternity chapter of Florida Atlantic University.
This is a presentation I gave at the 2nd Annual Reinvention Conference in Burlington on March 22, 2010. Rather than talk on how to use tools like LinkedIn for a job search, this talk focused on how to use social media to differentiate yourself.
Building Influence on Social Media is possible, and can be highly rewarding. This guide discusses the fundamentals of social media for influence. click this link to download the guide http://bit.ly/2o9RLoT
This presentation was created specifically for people who have only put their foot in the water when it comes to using social media as a part of their job search strategy. It encourages them to become visible so they can get noticed and get hired.
This presentation was created for individuals who are interested in learning how to begin leveraging social media to enhance their network and job search effectiveness.
There are many courses about “how’ to do Social Media.
This is facilitated 'show and tell' for adults is all about "why".
This excerpt from Paperclip Ideas' Show, Tell, Share learning experience explores two of the four topic areas:
1. How hard-wired human behaviour interacts in the new environment of Social Media
2. Choice, democracy and socially-curated content
The presentation features links to thought-provoking videos and ideas from Adam Ferrier, Sherry Turkle and Derek Sivers.
Get a group together and enjoy adding your own wisdom and perspective with the conversation topics and games.
Play with ideas, have fun, and learn!
Why Behavioral Psychology Should Inform Your Social Media StrategyCallahan
"Measure First, Make Last: A Study in Social Media Behaviors"
Social Media Content Strategist Kyle Babson's presentation helps content marketers create better content for their social media channels, focusing their efforts on specific targeted outcomes. Understanding how social media content motivates action is key to achieving your company's goals. This informative and entertaining presentation shows why you should be using behavioral psychology to inform your social media strategy.
25 Social Media Ideas You Can Use to Connect With Your Audience slideshareBoom! Social
One of the things that I get asked the most frequently is what should businesses share on social media, which sparked these 25 social media ideas you can use to connect with your audience.
Humans devote about 30–40% of all speech to talking about themselves. But online that number jumps to about 80% of social media posts.
Why? Talking face-to-face is messy and emotionally involved–we don’t have time to think about what to say, we have to read facial cues and body language.
Online, we have time to construct and refine. This is what psychologists call self-presentation: positioning yourself the way you want to be seen.
Social media and relationships don't always work as one. But can social media ruin relationships? Are we really a nation of social media addicts? Find out what the research says.
Branding expert and best-selling author Sally Hogshead knows that we live in a distracted, competitive and commoditized world. According to some research the average attention span could be as low as 9 seconds (the same as a gold fish). You need to demonstrate your value immediately or your listener will be off to the next thing.
Here's 7 strategies to make a brilliant first impression at your next conference, networking event, job interview or meeting.
Virginia Association of Museums (VAM) 2010 Conference: Museums Building Commu...Jonah Holland
What is required to be successful in social media is the willingness to be transparent,
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social media program and how to measure success (ROI).
A briefly 13 feasible tips help you to increase your revenue, fit your right customer segmentation, finally get appropriate reach and avoid common marketing mistake.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
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It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
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1. IF you are NOT
establishing relationships in
Social Media…
THEN STOP!
2. Return on Engagement (ROE)
How Building Relationships can
be the Secret to Developing
Social Engagement
@John Lusher
Orange County Social Media Summit
#OCSMS
3. Do You Remember?
The first time you
tweeted or your first
follower?
Your first LIKE, Video
or Blog Post?
When you first learned
what an avatar is?
4. Without Engagement…What
Happens?
Social media fails
Business owners
become frustrated
Our industry suffers
5. Numbers Do Not Drive
Engagement!
Numbers in social media DO NOT equal
engagement!
Relationships return engagement to you.
To your brand.
18. Contact Me
Website: http://johnlusher.com/
Call me: 540-314-7145
Email: John@JohnLusher.com
Look for me on your favorite social platform!
Editor's Notes
Thank you to the entire team behind #OCSMS for inviting me to participate in this event and to deliver a keynote. I am honored to be here on the stage with such dynamic speakers and panelists along with an amazing audience!! I focus on ROE or Return on Engagement instead of ROI or Return on Investment. Are these interchangeable? On some levels they are, but I believe that engagement drives everything including realizing an ROI. Rochelle mentioned that she would like for me to tackle this topic because, in her words "John can post anything and get 50 likes" Well, not exactly.....but I do believe ENGAGEMENT is everything! The question is, how do we achieve that engagement? What is the best way to make sure that we are engaging fans, followers Pinners, viewers in this social medium we live in? Let's dive in and find out!
Do you remember? How did that feel? How was it to have those small, at the time, victories? Felt good, didn’t it? Take those small victories, build on them, teach others, build, teach, realize.
Before we jump into how, let's look at what happens if we fail to engage. Without engagement in social media, business owners become frustrated because they do not see a return. Much like they have been frustrated because years ago they were told they needed a website. They created one, typically without a strategy and in many cases, it's still sitting there as online brochure. Businesses do not see a return when efforts fail to engage. When It fails to connect with the intended audience, the audience stops paying attention. Our attention spans are shorter than ever, so if we are not consistently engaging our audience.....something or someone else is! Our industry suffers and gets bad press. We all lose business. In some cases…..the business ceases to exist.
Anyone can create a large following. Anyone can pay for fans, followers, LIKES or views. Post a project on Freelancer.com or Fiver.com, pay for it and you have the “magical numbers” some people in social media want to see. The number of followers DO NOT equal engagement or a RETURN on any engagement!! To me, Numbers mean nothing. If someone engages with me or offers compelling and relevant content, it doesn't matter if they have 2 or 200,000 followers. So, STOP FOCUSING ON NUMBERS!
So the question comes up; how do you build engagement? Anyone? You build engagement by building strong relationships!!!
Building relationships with friends, co-workers, colleagues, family, neighbors, etc. Build your alliances; my local one, my online ones. They can help you, promote what you are involved with, they can help with ideas, they can support, posts, retweets, etc. Build your engagement
Consistently Connect: the proliferation of social media profiles and platforms have made this easier than ever and harder than ever. Whether your preference is Twitter, Facebook, LinkedIn, Pinterest, YouTube, your blog or something else, , you must consistently connect and provide valuable content for your alliance members and to those valuable relationships. Promote Others - spend considerable time online promoting others in your alliance or network. Open up your network to the people that you trust, respect and recommend. We all have different alliances & networks and promoting others to your alliance is beneficial to all. Value and Respect Your Relationships - if your alliance doesn’t want to promote someone you believe in, respect their wishes. If they do not want to take part in a project you are involved with, it’s okay. It just may not be for them or their network; so respect your alliance and do not take advantage of them!
Meet Regularly - this can be accomplished by meeting for coffee, lunch or a business meeting at their place of business. Actually meeting at their place of business is a good idea; you can learn more about how to promote them! This will also enable you to see their environment and what is important to them. For valuable members of your alliance, scheduled regular meetings; do not leave this to chance! I am part of a local alliance that meets every two weeks for lunch and to review what we are working on and how we can help each other. Make Connections – much like promoting others, you can work to make connections for your alliance members. Who do they need to meet? What itch of theirs can you scratch by making introductions? A networking function, such as a BNI meeting or a chamber of commerce mixer is a great method for accomplishing this. Take one of your alliance members with you and introduce them! Never Assume – just as your time is valuable, so is the time for your alliance members. Never assume that they have time to just chat by stopping by their office. Respect their time and what they do and never assume!
How do I achieve my level of engagement? I work at it every single day. If you follow me on Titter or other platforms, you realize that I am on these social sites most every day. I engage and talk with my network; I promote them, I work do do things for them. I use most every social platform, not only to learn the platform but to know how to engage and how to recommend them for my clients. PROMOTE PROMOTE PROMOTE! I try to do more promoting than anything else. My relationship stories. I have a couple of personal relationship stories to tell you. I could easily tell you how I have gained new clients through social media engagement. The fact is, that is how I find most of the clients that I work with; through social engagement. But these stories shift the focus to the personal side of engagement…..while combining business. About a year and a half ago, a friend and former co-worker of mine committed suicide. This person was actually the man responsible for me becoming a Mac person. I purchased my first Mac from him. It was a PowerBook G4. We worked together, he referred to me as a sales weasel and he was my go to Mac guy. All of us that knew him were shocked and extremely saddened by the loss of our friend. Well, if you know me, you know I am pretty transparent. I posted on Facebook about his memorial and shared memories of our friend. Later that night; I attended a Tweet-up and Social gathering with some friends……one of those things that would hopefully help me to feel better or get my mind off of the events of the day. >>>> Julianne (the Jewelry Lady ) buying my dinner…..etc. Now, my next personal social media story is a happier one. It involves why I am here. I stand before you thanks to the relationships that have been developed with three sisters that you know and love………..
A tip of the hat to Rochelle, Haley and Chelsey. In case you don’t know, on Twitter I refer to them as the #OCAngels (a take off on Charlies angels) and of course, I am Charlie. :) Thank you Rochelle, Haley and Chelsey!
Check out your FB timeline: Who is liking and commenting on your posts? Spend some time promoting those individuals, their business pages, their YouTube accounts. Thank those that Retweet you. Always. Always. Always. John’s Law: Spend one day per week focusing on someone else's goals other than your own. Spend one day promoting others, focusing on helping them before yourself.