Using Social Media to Enhance Career Development
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The document discusses how social media can be important for career development. It provides best practices for using LinkedIn and Twitter professionally, such as being creative with your LinkedIn title, including a detailed summary, and optimizing tweets. The key takeaways recommend embracing an online presence, understanding how social media can help careers, learning best practices, analyzing social media efforts, and investing in an online reputation.
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Using Social Media to Enhance Career Development
- 1. Beyond the Resume: Enhancing Career Development with Social Media #NAFSA14
- 2. PRESENTEDBY: KAYLA PATTERSON GOMEDIA MANAGER kayla.patterson@goabroad.com @kaylapatt | @_GoMedia_ www.linkedin.com/in/kaylapatterson TIFFANY HARRISON OUTREACH MANAGER tiffany.harrison@goabroad.com @ttmharrison | @GoAbroad www.linkedin.com/in/ttmharrison
- 3. MAIN TOPICS Why Social Media is Important for Career Development Best Practices on LinkedIn Best Practices on Twitter Key Takeaways
- 4. WHY IS SOCIAL MEDIA IMPORTANT? • Integral to job searching today • Huge opportunity for networking • Great way to stay in touch • Knowledge sharing • Part of your online reputation
- 5. BEST PRACTICES LINKEDIN #1. Be Creative With Your Title
- 6. BEST PRACTICES LINKEDIN #2. Include Detailed Summary
- 7. BEST PRACTICES LINKEDIN #3. Add Job Descriptions
- 8. BEST PRACTICES LINKEDIN #4. Link to Projects
- 9. BEST PRACTICES LINKEDIN #5. Showcase Skills
- 10. BEST PRACTICES LINKEDIN • Make & find connections • Send messages • Post updates • Interact/engage with other posts • Join groups • Facilitate discussions
- 11. BEST PRACTICES TWITTER #1. Include Descriptive Bio
- 12. BEST PRACTICES TWITTER #2. Optimize Your Tweets
- 13. BEST PRACTICES TWITTER #3. Utilize Twitter Lists
- 14. BEST PRACTICES TWITTER • Follow top influencers • Be courteous (TYs & #FF) • Tweet consistently • Use hashtags • Be creative & authentic
- 15. KEY TAKEAWAYS 5 Steps to Being More Successful with Using Social Media for Career Development #NAFSA14
- 16. 01 Embrace being online!
- 17. 02 Understand how social media can help you
- 18. 03 Become familiar with the best practices
- 19. 04 Analyze your efforts
- 20. 05 Invest in your online reputation
- 21. QUESTIONS? KAYLA PATTERSON GOMEDIA MANAGER kayla.patterson@goabroad.com @kaylapatt | @_GoMedia_ www.linkedin.com/in/kaylapatterson TIFFANY HARRISON OUTREACH MANAGER tiffany.harrison@goabroad.com @ttmharrison | @GoAbroad www.linkedin.com/in/ttmharrison
Editor's Notes
- Kayla & Tiffany introduce themselves
- Tiffany -Summarize main topics -Why we chose LinkedIn & Twitter -Transition into Why Social is Important
- Tiffany -Having a digital footprint is one of the most important things you can do for career development -Social media is one of the biggest factors of your digital footprint -Just like you look up organizations online, organizations will look you up online Audience Question: Who agrees that social media is important? Who thinks they are using it well for career development?
- Tiffany -We’re going to spend most of our time looking at good examples of profiles & interaction on LinkedIn and Twitter? Why? This is how you represent yourself online, it’s essentially equivalent to what you wear to an interview or a networking reception. -One of the first things you’ll see when you look at a LinkedIn profile, whether it’s your current job, or you’re looking to break into an industry -At this time Ashley was an intern looking for opportunities
- Tiffany -The summary is the first section of your LinkedIn profile, where you can highlight your personality and be creative -Think of it as a digital cover letter -Great place to include visual examples; connect your social profiles -Get to know you on an individual level -Can be creative; doesn’t need to be a standard elevator pitch; recipe for success
- Tiffany -Similar to the summary, there is only so much you can put on a resume, and this is a great way to really detail the responsibilities you’ve had in each role -Highlight visual examples of your work and experience -Showcase feedback via the recommendations function (specific to each position); show not tell
- Tiffany -This is another profile section that is optional; however it is a great way to showcase further experience, as well as unique projects you may have worked on outside of your professional positions and roles -Again, this is something you can’t always highlight on a resume, so taking advantage of this feature is important -Look at the infographic on the handout – there are so many people utilizing LinkedIn – let them see what you’re capable of
- Tiffany -This is another LinkedIn feature & profile section -Be sure to add top skills -Once you add skills, then LinkedIn prompts connections to endorse you -Connections can also endorse you for new skills -Great way to be validated -There are many more features on LinkedIn; make sure to browse & take advantage of them; i,.e. Recommendations, Honors/Awards, Education
- Tiffany -To summarize, these are some best practices to implement in order to take full advantage of the platform -Be sure to use LinkedIn’s help section
- Kayla -Now that Tiffany has gone into a bit of detail about LinkedIn, I will similarly walk through best practices for using Twitter for professional development -The first item we’d like to highlight is your twitter bio -Here are a few examples of international educators, both those looking to break into the field, and those who are already established, who have used this section well -For example, you can see how Brad has included key hashtags, Zac included the handle for his employer, as did the others, and all of them have included a location and a link, whether it be to their website or another social platform -It is important to fill our these sections as well as be creative, as this is your “first impression” on Twitter -Also think about your profile picture and what you want it to represent -New profile layout; cover photo, pinned tweet
- Kayla -Here are some examples from individuals within international education, again both beginners, and seasoned professionals who are using relevant hashtags, content, and twitter handles to amplify their tweets -Not only does this help you network with others interested in the same topics, but it helps you find your voice as a professional in the field
- Kayla Audience Question: Who here has heard of Twitter lists? -For those of you who haven’t, Twitter has a function called lists that allows you to group twitter users into categories -Public and private -Don’t have to follow to add to a list -People can add you to lists -You can see here some examples of lists others have created related to international education -You can utilize (subscribe to) these lists to interact with key groups of people (As long as the list is public); allows you to view tweets in a stream only from those list members
- Kayla -Review bullet points -While you should think about what type of resource you’ll be and what your professional voice is on Twitter, you should also include your personality -Don’t forget that Twitter is *SOCIAL* media, and is inherently social
- Kayla -To finish up, we want to tie everything together with some key takeaways -Let’s review 5 steps to being more successful with using social media for career development -Even though we’ve only touched on LinkedIn and Twitter, this can apply to virtually any online platform
- Tiffany -This is where everyone is -Better to have something than nothing -By embracing being online and using social media, you’re in control of your digital footprint -Let social media supplement how you appear on “paper”
- Kayla -understand how social media can help you -Like Tiffany said, By embracing being online and using social media, you’re in control of your digital footprint -Take advantage of these networking opportunities that may never happen otherwise
- Tiffany -There are many more resources out there -As numerous as the platforms are, so are the help forums -There’s really no such thing as being a social media guru; you just have to be aware of best practices and evolve with the channels -Mention monitoring resources
- Kayla -Don’t forget to analyze your efforts -Be critical of yourself and your interactions; it’s not all about the numbers – how meaningful are your online relationships? How valuable is the content your sharing? How involved are you with existing discussions? -Observe & adapt; social media is always changing
- Tiffany -This ties everything together; just being shows that your interested in investing -Be aware of your resources and opportunities
- Kayla -Lot’s of info -Questions?